Introduction To Social Media

LinkedIn, Facebook, Twitter and Blogs and Media w/ video, photos and the power of links to blogs and websites . A Tool in the Marketing Toolkit ... Social Media complements Personal interaction, events, phone follow up and other online tools like your website, email, and e-blasts/e-news. ,[object Object]

Decide who is Responsible for Planning, Approving, Monitoring, Managing and Posting ... Plan Content + Set internal + external goals Use Built-in Analytics to Measure Engagement + Adjust ,[object Object]

[object Object],Establish your company’s brand – establish your company as industry leaders and define your niche Build your personal brand – people want to work with people they know and trust Rank on Google and social searches – make yourself searchable and be found Industry might not, but owners may be Eventually they will – same as web Two way communication in real-time Use proactively – to enter new markets and be an industry in social media

LinkedIn is more than just an online resume - simply by checking your homepage, you can get a look into the world of your connections and look for opportunities to engage Create or join a group to start discussions to communicate with employees, collaborators + clients Optimize the profiles of key players in your organization and allow yourself to be found ,[object Object]

DO have a complete profile – or make sure your key staff does. That includes education, website, past experience, phone number, recommendations, etc. Add new connections and change your status with some frequency and keep information up to date Don’t be afraid to add a connection you haven’t met, but make sure you name why you’re connecting with them or identify a common interest ,[object Object]

77 percent of Internet users read blogs Share media like photos and videos + PowerPoint presentations Find creative ways to share blog articles Look for ways to be leaders in your industry, but ask for guest posting, encourage + monitor commenting ,[object Object]

Post new content once a week - but it can be as simple as a few photos or a 30-second video with an intro paragraph Turn comments on. Create a policy for monitoring these comments, but ask questions at the end of your posts to encourage conversations Keep content short + simple to keep the attention of your reader Think search. Optimize your blog for SEO by using keywords, categorizing, tagging and adding headers to posts ,[object Object]

Build a page - (open community) for teambuilding + awareness Be social - people are on Facebook because that’s where there friends are - think more than text: pictures, interesting projects and events Just one tool in your tool kit – Post updates instead of relying on print e-mail newsletters ,[object Object]

There are 60 million status updates on Facebook daily and the average person is connected to 80 community pages - focus content on what makes your company stand out from the crowd and set realistic goals Create a monthly content plan and allow time for spontaneous posts based on comments ,[object Object]

What is Twitter? Twitter is all about outreach. Listen then join the conversation using search tools Get noticed. Outreach to journalists and bloggers - media members say they get 800 good pitches from e-mail, but 5-6 Direct Messages If you aren’t getting value from Twitter - you’re not following the right people. There are tools to help you find influential people ,[object Object]

[object Object],@WrittenImpact @GinaBericchia Written Impact Lori Crock Gina Bericchia [email_address]

Introduction To Social Media

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