The following are five strategies you may be overlooking in your quest to produce engaging, valuable content.

2. Start a
Conversation
Identify patterns within
device data for predicting
potential failures &
increased uptime.
Show and Tell
Discover value in your
enterprise data lakes or
Hadoop clusters and
leverage it for predictive
analytics
Workforce
Optimization
Optimize real estate space
and workforce experience
by understanding
characteristic patterns
among employees and
occupancy data
Become Fluent
in Data
Uncover correlations and
patterns among
performance and customer
service issues to improve
customer relationships
Focus on the
Here and Now
Based on historical sales
and revenue patterns,
prioritize and target sales
and marketing campaigns to
reach prospects more likely
to purchase

3. 1. Start a conversation; don’t run a campaign
It’s time to ditch your
advertising “campaigns.”
The term is reflective of
an older conception of
marketing - one in which
companies persuade,
cajole and tell consumers
what they want.

4. 4
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Confidential
Research from Demand Metric shows that customers respond best
to custom content, with 82 percent of consumers feeling more
positively about a company after reading unique content
…And 78 percent see custom content as building a
relationship between them and a company.
78%
82%

5. 2. Show and Tell
Build on your target
audience’s interests
to further solidify
trust and start
influencing
profitable behaviors.

6. 6
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Confidential
The more transparent you are about everything - not
just your successes -the more your audience will see
you as a trusted authority in your space and stick
around.

7. 3. Choosing a Content Marketing Platform
With the right content
marketing platform,
you can tap into a
network of businesses
and experts that are
there to help you
develop your strategy.

8. 4. Become Fluent in Data
The importance of data to
content strategies cannot be
understated. It’s what gives
you a comprehensive
understanding of your target
market, enabling you to
deploy more nuanced and
effective pieces of content
with a greater chance of
success.

9. DATA IS NOT STATIC. Customers’ desires and
opinions are continually changing in response to
trends, events and new technologies. As such,
measuring this information is an ongoing project.

10. DATA IS NOT STATIC. Customers’ desires and opinions are continually changing
in response to trends, events and new technologies. As such, measuring this
information is an ongoing project.
FOLLOW THE DATA TRAIL. What seems like
crumbs of information can become your next great
conversation.

11. DATA IS NOT STATIC. Customers’ desires and opinions are continually changing
in response to trends, events and new technologies. As such, measuring this
information is an ongoing project.
FOLLOW THE DATA TRAIL. What seems like crumbs of information can become
your next great conversation.
DON’T FORGET YOUR TOOLS. You cannot collect
and effectively analyze customer and industry data
without technology, specifically an advanced
content marketing platform.

12. Focus on Your Target Audience
.
Analyze Data
Partner with a Network of Experts
5. Focus on the here and now

13. 13
© 2015 Cisco and/or its affiliates. All rights reserved. Cisco
Confidential
It may be tempting to jump on each new
technology, strategy or content method as it’s
introduced, but it’s important to ignore the siren
call of the new and flashy in favor of fully
developing and mastering current content
marketing channels.

14. What We Do
Noosh helps enterprises deliver on Content
Marketing game plans by streamlining operations
and enabling collaboration with vendors.
Our products and Marketing Service Partner
solutions manage digital and print assets, cost
structures, budgets, procurements, projects, and
team interaction using an integrated cloud-based
approach.