Marketers want to the reach Gen Y demographic, and for a good reason: At between 16-36 years old...they are finally growing up, getting out and spending money - especially on CARS! Born between 1980 and 2000 and now known as "Millennials," they are responsible for a whopping 4 million vehicles purchased in the U.S. just last year. There are currently about 75.4 million of them, surpassing baby boomers as the largest generation, and are expected to start spending at least $200 billion annually starting next year. So...let’s talk about how to tap into that spending powerhouse! Understanding Millennial purchasing habits and what they respond to is not only key, but critical to your dealership's success. Experts have overwhelmingly identified video as the primary influencer in Millennials' lives. So let’s talk about video, too. TAKEAWAYS: ● Understand 3 reasons why incorporating video into your marketing strategy will help you reach millennials. ● Practical examples of the types of video to use at your dealership to reach this demographic ● Learn what - and how to use - the 5 core values that millennials hold most influential in your video marketing messaging. ● Get a sneak peek at what many experts might be the next level in merchandizing to millennials

1. 5 [MOST EFFECTIVE] WAYS TO REACH THE LARGEST CAR CAR-BUYING POPULATION IN HISTORY
Gina Reuscher, Director of Marketing
g.reuscher@flickfusion.com
PART 1 of 2:
Millennials Defined
Using email to reach millennials

3. WHO
are
MILLENNIALS?
AGE: 16-36 (ish)
GENDER: 30% WORKING MEN | 70% WORKING WOMEN
MARITAL STATUS: 75% SINGLE | 21% MARRIED | 4% DIVORCED
ETHNICITY: 60% CAUCASIAN | 20% HISPANIC | 14% BLACK | 5% ASIAN | 1% OTHER

4. MAKES THEMwhat
unique
● 20% - Owning a home
● 15% - Having a high paying career
● 9% - Having lots of free time
MOST IMPORTANT THINGS IN THEIR LIVES:
● 52% - Being a good parent
● 30% - Having a successful marriage
● 21% - Helping others in need
ALSO KNOWN AS:
● GenY - The generation that succeeds GenX
● Echo Boomers - The children of Baby Boomers
● The Net Generation - Grew up on the Internet and take technology for granted
● The Boomerang Generation - Tendency to move back in with parents after college
● The Peter Pan Generation - Delayed rite of passage into adulthood vs previous gens

5. DEFINESwhat them
according to millennials themselves
MUSIC & POP CULTURE
TECHNOLOGY
LIBERTARIAN & TOLERANCE
INTELLIGENCE
CLOTHES & FASHION

6. 75.4
are
MILLION
NUMBERS?what
their
$200
BILLION

7. Linking automotive demand with consumer sentiments
and media habits is vital to developing marketing strategies that
connect the right consumers with the right automotive brands…
...Understanding the motivators of car-buying intenders allows
marketers to create messaging that will resonate strongly.
Patrick Gardiner
President of Nielsen Automotive

8. VIDEO
MILLENNIALS

9. Timmy D. James I Flick Fusion Video I COO I t.james@flickfusion.com
Likely to watch video when shopping online:
Consider video content when researching purchase decsions:
80%
70%
150%
85%
More likely than Baby Boomers to comparison shop with video while in-store:
More likely than Baby Boomers to purchase a product/service after watching an explainer video::
NUMBERS
more

10. CUT THE CRAP!

11. 1. Email Marketing
2. Social Media Marketing
3. Mobile Marketing
HOW TO REACH MILLENNIALS

12. 50%50%will read an email from a company if it includes video

14. Walkarounds
& Test-drives

15. MILLENNIALS
want
INFO

16. TIP:
• Make it informative
• Highlight features & benefits
www.DearshipName.com 88-222-1234
WALKAROUNDS & TEST-DRIVES
Gabrielle Gaidot
Delray Buick GMC
2400 S Federal Hwy
Delray Bech, FL 33483
561-278-3217 x2650
*for example only

17. DEALERSHIP
BRANDED

18. MILLENNIALS<3VIDEO

19. TIP:
• Keep it brief
• Keep it funny, fresh, new
• Keep it relevant
DEALERSHIP BRANDED

20. TESTIMONIAL

21. MILLENNIALSrateONLINE

22. TESTIMONIAL
TIP:
• Ask them what they loved
• Tell THEIR story..not yours!
• Include your dealership rating
on the outrowww.DearshipName.com 888-222-1234

23. Gina Reuscher
Director of Marketing
g.reuscher@flickfusion.com
NEXT UP: PART 2 of 2
Using social media to reach millennials
Using mobile to reach millennials
The rise of virtual reality
Connect, with and personalize your message
5 [MOST EFFECTIVE] WAYS TO REACH THE LARGEST CAR CAR-BUYING POPULATION IN HISTORY