Netflix - Business Models Canvas
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Complete Business Models Canvas for Netflix, Inc.
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Netflix - Business Models Canvas
- 1. Company: Netflix Giovanna Correa Improving streaming platforms Acquisition Marketing Retention Providing content Contracts with Major Companies Video on demand Self- service Great streaming media infrastructure Online Advertising Staff Licensing Contacts Original own- produced content Monthly no-commitment membership fee Domestic DVD rental Marketing Cost Structure Technology and Development Licensing Employment Customer Relationships Customer Segments Mass Market Key Resources Channels (Distrbution) Motion Pictures Television Networks Internet providers The Business Model Canvas Newness Convenience Legal access to movie data base Broad-based media (TV and Radio) Affordable price Netflix website and app Automated services Key Partners Key Activities Revenue Streams Value Proposition