The Water Rooms project document.

1. LE STANZE
dell’ACQUA
A journey to discover, understand and change
the water
ROOMS
Project Background & Sponsorship Opportunities
Un viaggio per scoprire, capire e cambiare

2. INDEX
Institutional Messages ..............................................................................................
WWAP UNESCO .........................................................................................................
Background UNIVERSAL EXPOS ............................................................................
Project Concept .........................................................................................................
Project Realization ....................................................................................................
The Water Rooms ......................................................................................................
Looking ahead ............................................................................................................
Monologues Writers ..................................................................................................
Animation Wizards ....................................................................................................
Write-Shop Agenda ..................................................................................................
Write-Shop Participants List ...................................................................................
Write-Shop Highlights ..............................................................................................
Sponsorship Opportunities ......................................................................................
- B.I.E
- Universal Expositions
- Background EXPO 2015
- Discover
- Understand
- and Change
p. 2
p. 3
p. 4
p. 7
p. 8
p. 9
p. 12
p. 13
p. 14
p. 15
p. 17
p. 19
p. 26

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INSTITUTIONAL MESSAGES
MICHELA MILETTO
WWAP UNESCO
MANUELA
RUOSI
CRISTIANO
MAGGIPINTO
Italian Ministry of Foreign Affairs
Responding to the growing concerns over global water security is at the core of the
mandate of UNESCO WWAP. Our periodic assessments of the state of our shared
freshwater resources have contributed to raise awareness among policy makers and
water managers around the globe on the growing threats that scarcity and conflicting
uses are posing to our shared freshwater resources globally. Education of the public
at large, and translation of scientific information into concepts accessible to all are no
minorpartofthesolution. TheWaterRoomsprojectisaninnovative,visionaryattempt,
targeting the huge number of visitors of EXPO 2015, to change people’s attitude towards
water through a process of discovery and understanding.
The collaboration between the Italian Government and WWAP UNESCO since
2007hasresultedinveryimportantinitiativesandpublicationsthathavecontributed
to increase the overall knowledge about water resources. The Italian Government
is committed to spread this knowledge around the world and WWAP UNESCO is a
key partner in this endeavor. We welcome “The Water Rooms” project, promoted
by WWAP-UNESCO as a very creative way to disseminate important messages
about the management of our most precious resource.
“
“
“
SILVANO ROMETTI
Umbria Region
The Umbria Region is proud to host WWAP in our territory and we are
delighted to support this project, “The Water Rooms”. Our Region is known as the
greenheartofItaly,duetotheabundanceofnaturalareas,includingsomeimportant
water bodies. Nonetheless, we do know that maintaining these conditions require
constant work and that further assessments of water resources are needed. I wish
you a very productive workshop and welcome to our region!
“
“
FRANCESCO MIGGIANI
Aquae Venezia 2015
Aquae Venezia 2015 is the international exhibition promoted by Expo Venice S.p.A.
scheduledfromMaytillOctober2015inVenice(Italy)concurrentandpatronizedbyExpo
Milan 2015. In continuity with the theme of the Expo “Nutrire il Pianeta, Energia per la
Vita” (Feeding the Planet, Energy for Life), AQUAE VENEZIA 2015 is dedicated to water,
as fundamental element for life. We are proud of our cooperation with UNESCO for the
presentation of the World Water Development Report “Water for a Sustainable World”
(21-22 May 2015) and we look forward to host “The Water Rooms” at our pavilion.
“
“
DAVIDE RAMPELLO
EXPO Milano 2015
Feeding the Planet, Energy for Life” is the theme chosen for EXPO Milan 2015. We
cannot talk about energy and food without looking at our water resources, the way we
manage and use them. We need more data and information but also creativity and
innovation if we want to protect our most precious resource and achieve a sustainable
development. “The Water Rooms” capture this vision and I thank all the Experts and
Studiosgatheredtopreparethisproject.YourmessageswillresonateatExpo2015…
“
“
“

4. WWAP
UNESCO
The World Water Assessment Programme is
an international centre of excellence led and
administered by UNESCO and generously
funded by the Italian Government, together with the Umbria Region, since 2006. WWAP was
founded in the year 2000 under the auspices of UNESCO as an international programme
aimed at the regular assessment of global freshwater resources. After an international
selection, in 2007 the premises of WWAP were officially inaugurated in Perugia at the beautiful
Villa La Colombella, Italy. WWAP assesses and reports on the state, use and management of
the world's freshwater resources. It also disseminates knowledge about emerging issues and
challenges through a number of products, tools and activities. WWAP seeks to equip water
managers and key decision-makers with information, data and skills necessary to effectively
contribute to the development of relevant policies.
WWAP UNESCO coordinates the work of 31 United Nations agency members and of 37
partnersofUN-WaterintheannualproductionoftheauthoritativeWorldWaterDevelopment
Report (WWDR), the UN's flagship report on water. The 2015 edition of the WWDR focuses on
Water for a Sustainable World.
More information: www.unesco.org/water/wwap
Reporting on the status of global freshwater resources
through the annual UN flagship publication of the
World Water Development Report (WWDR).
Preparation of region-specific
case studies in cooperation with
institutional and national partners
to report on best practices and
enhance countries water resources
assessment capacity.
Development of Indicators for Water
Resources Management to counter
the lack and inconsistence of water-
issues related data and provide
information on critical factors for
good water governance.
Facilitation of multi-level,
interdisciplinary dialogue and
conflict resolution in order to foster
peace and cooperation related to
the management of transboundary
water resources (PCCP programme).
Organization of
Capacity Development Training Activities
to achieve a better understanding of the
broader (social, economic, political) context
of water crises.
Development and application of guidelines
for gender sensitive disaggregated data and
indicators related to water resources status.
WWAP
ACTIVITIES
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5. BACKGROUND UNIVERSAL EXPOS
UNIVERSAL EXPOSITIONS
Universal Expositions are vast international
events that over a several month period
(usually six months) provide a cultural and
educational experience to visitors and
participating countries. "World's Fairs", as
they are also known, are non-commercial
exhibitions and today have become a place
for international dialogue, public diplomacy
and cooperation between countries. They
have maintained their educational objective
but have over time increasingly shifted the
focus to addressing the challenges faced by
the international community. A Universal
Expo is the world's largest meeting place,
bringing together countries, international
organisations, the private sector, the civil
society and the general public around
interactiveexhibitions,entertainingliveshows,
workshops, conferences and much more.
The success of the Universal Expositions
is based on worldwide collaborations.
On October 2010, at Shanghai 2010
Expo Cultural Center, where the biggest
Universal Exposition of all time was held (73
millions of visitors), the baton was passed
to Expo Milano 2015 and to the global
challenge that is defined within its theme:
Feeding the Planet, Energy for Life.
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B.I.E
The Bureau International des Expositions
(BIE) is the intergovernmental organisation
in charge of overseeing and regulating
World's Fairs since 1931. The BIE defines
the objective for the Expos as well as
oversees and regulates the calendar, the
bidding and the organisation of the event.
It also ensures that the international rules
regarding organisation and participation
are respected. Today 168 countries are
members of the BIE. Any country can
become a member by signing up to the
Convention.

6. EXPO MILANO 2015
The Universal Exposition of 2015 will be
organized by and take place in Italy. The
main purpose of this Universal Exposition is
to stimulate major debate on nutrition and
food, exploring all aspects of the theme. The
core idea is to provide a dialogue platform
between international players to exchange
views on these major challenges that are
relevant to everyone.
Is it possible to ensure water and food for
the entire world population? Is it possible to
increase food security? Is it possible to have
new solutions that take into account and
protect the planet's biodiversity? The aim is
not to provide only one-way solutions but to
engage the visitors in questions on how our
actions today will impact the next generation
and offer them the tools to find their own
answers. This dialogue between visitors and
exhibitors will take place on a daily basis
through events, shows, conferences and
meetings that explore the themes of Expo
2015. Expo Milano 2015 will have some very
unique and innovative features. Not only
is thought of as an exhibition but also as a
process, one of active participation among
a large number of players around the theme
of Feeding the Planet, Energy for Life. It is
sustainable, technological, thematic and
focused on its visitors. Running for 184
days from May to October 2015, this giant
exhibition site, covering one million square
meters, is expected to welcome over 20
million visitors.
More info: www.expo2015.org
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BACKGROUND EXPO 2015
Expo2015Arearendering

7. AQUAE VENEZIA 2015
Aquae Venezia 2015 is a satellite exhibition of
Expo Milano 2015 focused on water. It will be
heldinVenicefromMaythroughOctober2015.
It has an articulated program of expositions,
experiential activities, conferences, workshops
and technological innovations dedicated to
water as the fundamental element of life.
Aquae 2015 is not only the main stage
for innovative projects and technological
development, but also a demonstration site to
present excellence, in-depth scientific studies
and innovative ways of communication
orientedtowardsunderstandingthechallenges
that humankind will have to address in the
near future regarding our most valuable and
indispensable resource: water.
Aquae 2015 will be hosted in a new,
multipurpose venue pavillon of 50,000 m2
right on the Venice lagoon.
More info: www.aquae2015.org
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PavillionLayout

8. 22 of 27
While searching for solutions to problems perceived as too complex or simply out of reach we
often get lost trying to grasp the bigger picture. This is especially true when we look at the entire
spectrum of water resources management and each stakeholder only considers his/her portion
of the picture. Where does water come from? Will we run out of it?
Who decides over my water allocation? Is there something I can do?
In order to "connecting the dots" and enhancing the understanding of the general public on how
we use our freshwater resources in view of reaching a truly sustainable development,
UN WWAP UNESCO prepared a unique project called "The Water Rooms".
"The Water Rooms" consists of a visionary and inspirational itinerary of five sequential themed
chambers that trigger interest and encourage learning about freshwater resources and their
responsible management. Each room intends to offer a fun and educational experience
inviting the viewer to explore the dynamics affecting the resource. The spectator is embarked
on a collective and emotional journey, which starts with the fundamental understanding of the
hydrological cycle and ends up with philosophical and ethical questions about war or peace -
and ultimately about our capacity and willingness to live sustainably.
The itinerary revolves around the leitmotiv "discover, understand and change". In the first two
rooms we discover the physical movement and distribution of water; in the third and fourth
rooms we understand how the resource is connected with socioeconomic issues, environmental
aspects, and how it depends on decision-making processes; in the fifth and last room we
look at water as a potential source of conflict/cooperation, while being confronted with the
individual choices and the options for change that will determine how our future will look like.
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CONCEPT OF THE WATER ROOMS

9. 8 of 26
+ = 45 min. ca.
5MONOLOGUES
5SHORT MOVIES
"The Water Rooms" consists of a set of five
sequential short movies and five monologues.
Monologues are performed live on stage by
different persons. Each one (3-5 minutes)
functions as trait d'union between videos.
Texts are written by internationally renown
authors and writers.
They are meant to be highly inspirational
short speeches, similar to a 'Ted Talk' format.
In special occasions these monologues are
performed by high-level speakers.
The short movies (4-5 minutes) are state-of-
the-art animations illustrating the content of
the five 'Rooms'. They are produced in English
with Italian subtitles.
PROJECT
REALIZATION

10. Water is a finite resource, in the sense that the total
amount of water present on the planet remains constant.
What changes is its distribution and quality. The
hydrological cycle describes the continuous movement
of water on, above, and below the surface of the Earth.
It is the journey of a water drop that transforms itself by
the physical processes of precipitation, runoff, infiltration,
subsurface flow, condensation and evaporation. This is the
water cycle in stable conditions. But these phases can be
dramatically altered under the pressure of given natural
or anthropogenic factors thus affecting the availability
of freshwater (both quantitatively and qualitatively).
For example, the depletion of groundwater in a coastal
zone can trigger saline intrusion into the aquifer causing
groundwater salinization and affecting its use for drinking
or irrigation; or the rise of temperature by x degrees can
cause processes of desertification on one
partoftheworldandfloodsinanotherone;or
the pollution of a lake can cause irreversible
damages to its dependent ecosystems.
In order to use and manage our freshwater resources
we need to know how much we have at our disposal
and where we might find it. But is that easy? We know
how much liquid freshwater is available today: 1% of the
whole amount of water present in the planet. Where is it?
Hydrological and hydrogeological maps can greatly help
to visually present complex data and information. In fact
we are used to see surface streams of water, such as in
rivers or lakes, but perhaps it is not known that 97% of
that little 1% is actually invisible to us as it is contained
in the ground below our feet. However, knowing the
geographical distribution of water it's only a part of the
answer to the original question. In fact, water can also
be imported or embedded inside the food
we eat. The concepts of 'virtual water' and
'water footprint' dig into the dynamics of
international trade and show how water has
increasingly become a geopolitical asset.
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DISCOVER ...
Where is water?
The Hydrological Cycle
ROOM 2
ROOM 1
9 of 26

11. Governance gets often mixed up with management. A
simple way of describing the two could be the following:
governance is concerned with "doing the right thing",
management with "doing things right". This room illustrates
thedefinitionofgovernancethroughtheingredientsneeded
to bake a "good governance cake". In order to succeed, the
"cake" needs some basic ingredients, such as: transparency,
accountability, participation, responsiveness to citizens
needs (human rights, gender equity, consideration of
underrepresented groups, etc.), integrity. But the recipe
should also indicate the right doses for each ingredient…
More often than not, failures are caused by disregard of
local factors and local actors. A successful governance
scheme should take the "km0" approach
to ensure that sustainable and equitable
arrangements are taken at the right levels,
both geographically and jurisdictionally.
The interdependencies among water, food, energy, and
environment play a major role in current global debates.
A proper understanding of the mechanisms regulating
this nexus is crucial for the development of policies,
aiming to balance conflicting uses of the resource. Doing
so could lead to successful water resources management
and harmonize the initially incompatible interests.
Managing the water nexus needs to be explained in terms
of addressing multiple needs with a broad eye, beginning
with the simple (but often not obvious) recognition that
all social and economic activities as well as ecosystem
functions depend on the same resource. There are many
synergies and trade-offs between water and energy use
and food production. Food security rhymes with water
and energy security. Water supply and sewage disposal
consume energy, and electricity needs water for its
generation. Excessive and unregulated
consumption of both can lead to resource
depletion, pollution, and an overall increase
in prices for each. How can we mitigate
such impacts?
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... UNDERSTAND ...
Water-Food-Energy-Environment Nexus
Governing Water
ROOM 4
ROOM 3

12. The final room of the itinerary dispels a myth much loved by
sensationalists all over the world: future wars over blue gold.
Despite being a juicy topic, it is based on incomplete statistics
and warmongering projections rather than on actual facts.
Conflicts erupted around the access or management of
freshwater resources are infinitely less than those in which the
water resource has played a role of common denominator,
a reason for cooperation rather than conflict. There are no
winners in a war fought over water. Developing the tools for
hydrodiplomacy is becoming increasingly urgent to address
issues of conflicting uses over water resources, particularly in
transboundary settings. Achieving sustainable development,
a world governed by principles of equity, transparency,
participation, accountability, a future in which water security
is no longer a wish but a reality, a place that is safe and fair
for humans and ecosystems – achieving this
will surely depend on visionary and ambitious
decisions taken by our world leaders. But it all
starts from individual choices and a deep, true
mind-shift of mankind. You, me, us.
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and CHANGE
War or Peace?
ROOM 5

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A theatrical representation on water cooperation
and the tragedy of the commons called
"The Theatre of the Absurd" (by UNESCO)
A series of short video-teasers to promote the Project
* Depending on availability of necessary funds.
Interactive touch-screens for voluntary surveys before & after The Water Rooms experience
A series of workshops to further explore
the topics of the project.
A dedicated Project website
thewaterooms.org
he process leading to the realization of "The Water Rooms" is a fundamental part of the
project. It is conceived as a collective and participatory effort of various experts in
different fields that will bring to life the journey depicted by each "Room".
The preparatory process consists of face-to-face meetings and remote interactions
facilitated by WWAP Secretariat among the experts engaged to prepare the short
movies and monologues.
Summer 2014:
Fall 2014:
21-23 January 2015:
2-6 March 2015:
Mid-March 2015:
March - June 2015:
May-October 2015:
Project Proposal preparation
Project Proposal presented to Expo Milano and Aquae Venezia
"Write-shop" at UN WWAP UNESCO premises in Colombella, Italy.
Webinars between scientists and animators to finalise screenplays
Delivery of screenplays
Production of the animations.
Expo period. "The Water Rooms" is regularly performed at Aquae
Venezia and Expo Milan (and other locations).
Dates for the official launch are being considered
T
TIMELINE
Check Write-shop Highlights (p.19)
LOOKING AHEAD
COMPLEMENTARY ACTIVITIES*
PREPARATORY PROCESS

14. MONOLOGUES WRITERS
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Giuliano Marrucci is a journalist, video-journalist and documentarist,
author of several reportages for Italian national TV RAI and newspaper Corriere
della Sera. He started filming in India in the year 2000 where he also produced his
first documentary. In the past 10 years he has worked for the award winning TV
show "Report" famous for its unique style of reporter-centered investigation.
Gian Antonio Stella is a journalist and author. He has worked most of
his career for Corriere della Sera for which he is now a columnist. He is author of
several books such as: "L'orda"; "Quando gli albanesi eravamo noi"; "Avanti Popolo!
Figure e figuri del nuovo potere italiano"; and co-author with Sergio Rizzo of the
best-selling "La Casta". He has won many journalism awards including El Mundo
International Journalism award in the category Columnistas del Mundo.
LucaRaffaelliisoneofthemostprominentexpertsincomicsandanimation
in Italy. He has been promoting the role of comics at the national level ever since he
started his career in journalism. He is the author of numerous essays on the history
of animation and comics. His latest literary work is "Enrichetto Cosimo alla Ricerca
del Manga Mangante". He has also written various cartoon scripts and TV shows
and periodically contributes to La Repubblica newspaper.
Marco Paolini is a stage actor, theatre director, dramaturge and author. His
performances usually consist of monologues with frequent use of the Venetian
dialect, irony and satire. His activity is based on a continuos research of very
complexsocialthematics(fromtheVajontDamtragedytoimpoverisheduranium)
that he meticulously enacts and describes in his performances.

15. ANIMATION WIZARDS
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Bitmama is a concentration of the creative talents of the Armando Testa
Group and the technological excellence of Reply. It offers the market in-depth skills
in terms of creativity, brand marketing and technology, at the highest international
standards with a multi-platform approach. Bitmama is run by a passionate team
of professionals who come from classical advertising, digital advertising, digital
publishing and tv broadcasting, to build a unique experience and an interactive
relationship through web and digital channels.
Steve Cutts is an illustrator and animator currently living and working
in London. His work looks at social and political subjects and uses satire and
dark humour to convey social messages within his films. Amongst a number of
successful short films, "MAN" has been nominated for various awards including
the Digital Content Award at the Environmental Media Awards and has been
endorsed by Dr. Jane Goodall. His art and film is mixed in humor and sometimes
a more serious spin of man's interaction with our environment and how it impacts
the world we live in.
Studio Bozzetto & Co., founded by Bruno Bozzetto, Andrea Bozzetto
andPietroPinetti,isaproductioncompanyandanimationstudio,knownnationally
and internationally.
As well as producing television series and commercials, in recent years Studio
Bozzetto & Co. has developed a strong expertise in "educational" projects,
commissioned by both public and private companies and focused on scientific,
economic and social communication.
Francesca Ferrario studied at the "Southampton Institute for Higher
Education" and at the "Venice Fine Arts Academy" where she graduated in 1997
with a thesis on Tex Avery. She is author of various animation movies in stop-
motion. She worked as animator in renown animation studios including Aardman
Animation and Bolex Brothers (UK), Pedri Animation (NL), Norwegian Toolbox
(N). She designed, directed and produced several short movies such as: Bertie and
Roderick in a Bit of a Fix (Blockbuster award 2004), La Sciarpa Rossa (intro to
Amarcort 2012) and Jingle Bells for the Cartoni dello Zecchino 2014. Since 2004
she is programmer for "Euganea Film Festival". In between travels she is based in
Padova where she teaches modelling and animation at the "International School
of Comics".
Mr. Lee is an internationally oriented creative agency / community based in
Amsterdam,setupbyDouwevanderWerfin2007.Theagencyisfullydedicatedto
conceptionandcreationofvisualstoriesaboutsocialandenvironmentalproblems
and solutions. The strength of the studio lies in finding inspiring meta-narratives in
often complex and elaborate information.
www.mrlee.tv

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9.00 - 9.15
9.15 - 10.00
10.00 - 11.00
11.00 - 11.30
11.30 - 13.00
13.00 - 14.30
14.30 - 15.00
15.00 - 16.00
16.00 - 16.15
16.15 - 17.30
17.30 - 18.15
19.30
Meet&Greet + Registration
Welcome Remarks:
• Michela Miletto, UN WWAP UNESCO
• Flavia Schlegel, UNESCO (Video Message)
• Cristiano Maggipinto, MAE
• Neil Ford, UNESCO
• Angelo Viterbo, Regione Umbria
• Lucio Ubertini, UNESCO Chair, Perugia
• Francesco Miggiani, Aquae Venezia 2015
Introducing the Project:
• Luca Raffaelli, La Repubblica
• Lucilla Minelli, UN WWAP UNESCO
Studios’ Showreels
Tour de Table
First Working Groups meeting
Reporting and exchanging inputs from Technical Experts
(based on preparatory material sent prior to the meeting)
Second Working Groups meeting
Reporting and exchanging inputs from Studios
(based on preparatory material developed prior to the meeting)
Third Working Groups meeting
Prioritizing topics and matching with visual technique
Debriefing by Technical Experts
Chair: Neil Ford
Group I: Daniella Bostrom and Shammy Puri
Group II: Marco Petitta and Franca Schwarz
Group III: Mish Hamid and Lorenzo Mattarolo
GroupIV:LeshaWitmerandNelsonGomonda
Group V: Aaron Wolf
Discussion and Q&A
Icebreaking Cocktail DÎnatoire
Coffee Break
Coffee Break
Lunch Break
Food for Thought - Inspiring Video Screening
• "Grasshoppers" by Bruno Bozzetto
• "Man" by Steve Cutts
Discussion and Q&A
WED
21
Write-shop MEETING AGENDA
21-23 January 2015
WWAP Premises, villa la colombella
FindingCommonGround

17. 16 of 26
Write-Shop in Working Groups
A synopsis and preliminary storyline are
jointly drafted by technical experts and
video producers/illustrators together.
Write-Shop in Working Groups
(continued)
Write-Shop in Working Groups
(continued)
Coffee Break
Lunch Break
Coffee Break
Food for Thought - Inspiring Video Screening
• “PoP - Pace of Peace” introduced by Luca Raffaelli
Dinner and social event
Initial thoughts from Monologues Writers:
Chair: Stefano Burchi
• Gianantonio Stella
• Giuliano Marrucci
• Marco Paolini
• Luca Raffaelli
Discussion and Q&A
Communicating and supporting the Project
Moderator: András Szöllösi-Nagy
• Outreach strategy
• Collecting resources and proposals for contributions
Discussion and Q&A
[Closed meeting - Studios and WWAP Secretariat]
11.30 - 13.00
14.30 - 15.30
16.00 - 16.45
Final debriefing by Studios
Chair: Kusum Athukorala
Group I: Douwe Van Der Werf
Group II: Ottavio Radicati
Group III: Simona Biancalana
Group IV: Francesca Ferrario
Group V: Andrea Bozzetto/Pietro Pinetti
Discussion and Q&A
Wrap Up and Way Forward
Closing remarks:
• Davide Rampello, EXPO 2015
• Francesco De Stefani, MAE
• Nicola Berni, Regione Umbria
• Michela Miletto, UN WWAP UNESCO
Coffee Break
9.00 - 10.30
10.30 - 11.00
11.00 - 12.00
THU
22
FRI
23
14.00 - 14.30
9.30 - 11.00
11.00 - 11.30
13.00 - 14.00
15.30 - 16.00
16.45 - 18.00
18.30 - 19.00
19.30 - 23.00
StorylineDevelopment

18. 17 of 26
WRITE- SHOP PArticipants list
Aaron Wolf
Oregon State University
wolfa@geo.oregonstate.edu
Andras Szollogy-Nazy
World Water Council
szollosi-nagy@attglobal.net
Andrea Bozzetto
Studio Bozzetto
andrea@studiobozzetto.com
Andrea Merla
WorldBank WET
merla.andrea@gmail.com
Andrea Gerlak
Udall Centre, Univ. Arizona
agerlak@u.arizona.edu
Angelo Viterbo
Umbria Region
aviterbo@regione.umbria.it
Angelo Di Dio
Umbria Region
ardidio@regione.umbria.it
Anna Maria Mensa
Eco Azioni
ammensa@alice.it
Athukorala Kusum
Women for Water Partnership
kusum@itmin.net
Boleslawa Witmer
Butterfly Effect
lesha.witmer@bpw-international.org
Chiara Biscarini
University for Foreigners, Perugia
chiara.biscarini@unistrapg.it
Daniele Pulcini
IAH
daniele.pulcini@uniroma1.it
Daniella Bostrom
UN-Water
daniella.bostrom@unwater.org
Davide Bonazzi
Bitmama
info@davidebonazzi.com
Douwe Van der Werf
MR.LEE
douwe@mrlee.tv
Endro Martini
Alta Scuola
endromartini@gmail.com
Enrico Tombesi
POST
etombesi@libero.it
Federico Fiorucci
Confcommercio Perugia
f.fiorucci@confcommercio.pg.it
Fernando Nardi
University for Foreigners, Perugia
fernando.nardi@unistrapg.it
Franca Schwarz
BGR
franca.schwarz@bgr.de
Francesca Ferrario
Animator
contact@francescaferrario.com
Francesca Todisco
University of Perugia
francesca.todisco@unipg.it
Francesco Miggiani
EXPO Venice
francescomigg@gmail.com
Francesco Tei
University of Perugia
francesco.tei@unipg.it
Francesco Maria De Stefani
Italian MoFA
francesco.destefani@esteri.it
Gaetano Vacca
Expert
vacca.gaetano@gmail.com
Gaetano Martino
University of Perugia
gaetano.martino@unipg.it
Gianluca Carini
Umbra Acque
g.carini@umbraacque.com
Giorgio Pineschi
SOGESID
giorgio.pineschi@gmail.com
Giovanni Paciullo
University for Foreigners, Perugia
rettore@unistrapg.it
Giovanni Merla
Freelance Producer
gmerla@me.com
Giuliano Marrucci
RAI
marrucci.giuliano@gmail.com
Ivana Portella
Bitmama
i.portella@bitmama.it
Jozef Vaessen
UNESCO
j.vaessen@unesco.org
Lorenzo Mattarolo
Politecnico di Milano
lorenzo.mattarolo@polimi.it
Luca Raffaelli
La Repubblica
luca@lucaraffaelli.net
Lucio Ubertini
UNESCO Water Chair, Perugia
lucio.ubertini@uniroma1.it
Luigi Foglietti
Il Messaggero
luigifoglietti@hotmail.it
Marco Petitta
IAH
marco.petitta@uniroma1.it
Marco Antonio Ferrero
Drink Cup
m.ferrero@drink-cup.it
Marina De Maio
Politecnico di Torino
marina.demaio@polito.it
Marino Burini
Umbra Acque
m.burini@umbraacque.com
Massimo Bastiani
Tavolo Nazionale Contratti Fiume
m.bastiani@ecoazioni.it
Maurizio Beccafichi
Università dei sapori
maurizio.beccafichi@universitadeisapori.it
Mish Hamid
UNDP/IW:LEARN
mish@iwlearn.org
Neil Ford
UNESCO
n.ford@unesco.org
Nelson Gomonda
AMCOW
ngomonda@gmail.com
Nicola Berni
Umbria Region
nberni@regione.umbria.it

19. 18 of 26
Ottavio Radicati
Frozen Pepper
ottavio@frozenpepper.it
Pietro Laureano
ICOMOS/IPOGEA
ipogea@ipogea.org
Pietro Pinetti
Studio Bozzetto
pietro@studiobozzetto.com
Sara Gandolfi
Corriere della Sera
sgandolfi@rcs.it
Shaminder Puri
IAH
shammypuri@aol.com
Simona Biancalana
Bitmama
s.biancalana@bitmama.it
Stefano Burchi
AIDA
stefano.burchi@gmail.com
Stefano Stracquadanio
Expert
stefano.ftr@gmail.com
Steffen Hansen
GEF IW
shansen@thegef.org
Steve Cutts
Illustrator
info@stevecutts.com
Tony Allan
SOAS/King’s College
ta1@soas.ac.uk
Yuan Cuiming
Fondazione Italia-Cina
cuiming.yuan@scenerg.com
SKYPE
PARTICIPANTS
Angela Morelli
International Expert
an.morelli@me.com
Bruno Bozzetto
Studio Bozzetto
amministrazione@studiobozzetto.com
Carlo Giupponi
University Ca’ Foscari
cgiupponi@unive.it
Chiara Tonelli
Fondazione Veronesi
chiara.tonelli@unimi.it
Cristiano Maggipinto
Italian MoFA
cristiano.maggipinto@esteri.it
Davide Rampello
EXPO 2015
davide.rampello@expo2015.org
Gian Antonio Stella
Corriere della Sera
gstella@rcs.it;
Marco Paolini
Writer
michela.signori@jolefilm.it
Marian Patrick
UNESCO Centre Water Cooperation
marian.patrick@siwi.org
Marianne Kjellen
SIWI
marianne.kjellen@siwi.org
Ramon Llamas
Water Observatory / Fundacion Botin
mramonllamas@gmail.com
Rozemarijn Ter Horst
Water Youth Network
roosterhorst@gmail.com
Tori Timms
WaterAid
toritimms@wateraid.org
WWAP
SECRETARIAT
Michela Miletto
WWAP Coordinator a.i.
m.miletto@unesco.org
Simone Grego
Programme Officer
s.grego@unesco.org
Lucilla Minelli
Advocacy Officer
l.minelli@unesco.org
Barbara Bracaglia
Programme Assistant
b.bracaglia@unesco.org
Francesca Greco
Programme Officer
f.greco@unesco.org
Simona Gallese
Communications Officer
s.gallese@unesco.org
Angela Renata Cordeiro Ortigara
Programme Consultant
a.ortigara@unesco.org
Laurens Thuy
Programme Consultant
l.thuy@unesco.org
Marco Tonsini
Video/Graphic Designer
m.tonsini@unesco.org
Arturo Frascani
Office Assistant
a.frascani@unesco.org
Lisa Gastaldin
Administrative Assistant
l.gastaldin@unesco.org
Michele Brensacchi
Security Officer
m.brensacchi@unesco.org
Lucia Chiodini
Administrative Clerk
l.chiodini@unesco.org
Greta Di Florio
Intern
g.di-florio@unesco.org

20. 19 of 26
AnimportantmilestoneoftheProjectpreparatory
process was marked on 21-22-23 January 2015
when a large “write-shop” was held at WWAP
UNESCO premises in Italy, gathering more than
80 participants from all over the world. The
meeting represented an unprecedented effort
to bring together representatives of Academia,
Donor Organizations, NGOs, UN Agencies,
private sector, civil society, youth and women
networks, renowned movie Studios, animators,
journalists and authors to develop the five court-
métrages and five monologues at the core of
the project. The meeting thus set the basis for
the production of the short movies that will
commence in February/March 2015 - depending
on the timing set by the fundraising campaign.
The event was conceived to be ‘boundary
breaking’ between the scientific community and
the creative world. The Project gave a unique
opportunity for this collaboration to happen and
pursue the common goal that is: communicating
sound scientific evidences and notions through
the very incisive mediums of film, animation
and written word. To participants that were not
able to attend the event in person, was given the
chance to take part in the discussions through
video conferencing.
The objectives of the meeting were to:
Set the scene for the project “The Water Rooms”
in the context of EXPO 2015 and beyond;
Ensure a first round of communication on the
project and inform stakeholders;
Get scientists, experts and creatives together to
discuss and confront each other;
Agree on a list of scientific topics to be covered by
each short movie;
Brainstorm and draft preliminary storylines for
the movies and monologues;
Reach out to potential partners and sponsors and
collect expressions of interest.
HIGHLIGHTS of “THE WATER ROOMS” write-shop
21-23 January 2015
WWAP PREMISES, VILLA COLOMBELLA

21. 20 of 26
The first day opened with welcoming messages
from the institutional panel chaired by Mrs.
Michela Miletto (WWAP Coordinator a.i.). Mrs.
Miletto introduced the mandate of WWAP
UNESCO as international hub for global water
assessment that has the responsibility to
communicate key messages on freshwater
resources and information on their status. “The
Water Rooms” Project marks a shift in WWAP’s
awareness raising strategy that now looks
beyond the usual audience of policy makers and
water administrators and tries for the first time
to reach out to the public at large and tell the
story of water in a compelling and emotional
way. Mrs Flavia Schlegel (UNESCO Assistant
Director General for
Natural Sciences)
echoed the messages
of WWAP’s flagship
product, the World
Water Development
Report, coordinated
together with UN-
Water Members and
Partners, which clearly
demonstrates the
need for new and more comprehensive water
resourcesassessments.Becausewithoutmodern
assessmentsbasedonsoundinformationsystems
and water management approaches looking at
the advancements in technology and scientific
knowledge, it will not be possible to achieve
the ambitious Sustainable Development Goals
that the international community is about to
commit to. Mr. Cristiano Maggipinto (Plen. Min.,
Italian Ministry of Foreign Affairs) reaffirmed the
importance of water issues in the framework
of the theme addressed by the Universal
Exposition 2015 “Feeding the planet, energy
for life” and for the activities undertaken by the
Italian development cooperation in general. He
then wished success to the community gathered
around “The Water Rooms” initiative.
Mr. Neil Ford (Director of External Relations
and Public Information of UNESCO) recalled
that 2015 is going to be a huge year for the
entire international community, starting with
the Universal Exposition in Italy dedicated
to food security, the final ratification of the
Sustainable Development Goals, and the
agreement on climate change at COP21 (and
the 70th Anniversary of UNESCO). We need
to communicate beyond our specialized
communities and generate more understanding
of why these issues are so important. He then
praised that a creative meeting like this is not
only a wonderful idea to take issues of water
security and make them relevant for a wider
audience; it is also a rare example of “breaking
the usual system” by bringing communicators
and water specialists to work in the same group
as integral and essential parts of the same job.
On behalf of Silvano Rometti, Assessor of Umbria
Region, Angelo Viterbo conveyed the greetings
and wishes to the participants of the meeting
encouraging the deliberations to address the
wide spectrum of water resources management
and thanked WWAP for the innovative initiative
in cooperation with so many renowned partners.
Prof. Lucio Ubertini (Chair holder, UNESCO Chair
wednesday 21st january
finding common ground

22. 21 of 26
on Water Resources Management and Culture)
welcomed everybody in the beautiful premises
of Villa Colombella. He recalled the story of the
establishment of WWAP Secretariat in the Villa
and the roots of the Water Resources Research
and Documentation Centre (WARREDOC)
established in 1985 by the University for
Foreigners of Perugia. He expressed his best
wishes for a fruitful meeting. Mr. Francesco
Miggiani (Institutional Affairs Advisor, Expo
Venice S.p.A.) presented Aquae Venezia 2015.
Aquae Venezia is a satellite exhibition of Expo
Milano running from May through October
2015. Consistently with the nature of the city
Venice it will be entirely focused on water as
fundamental element of life.
Aquae Venezia has an articulated programme of
exhibitions, experiential activities, conferences,
workshops, and technological innovations
crafted around four major issues and a special
session on meteorology. He concluded by
saying that Expo Venice is very proud of the
cooperation with WWAP UNESCO for this
project and looks forward to host “The Water
Rooms” at Aquae Venezia.
As introduction to the Project,
“La Repubblica” journalist
and animation expert, Luca
Raffaelli, made an historical
overview of the role played
by animation, cinema and
comics in conveying complex messages in a
very immediate way. Images are powerful
means to connect people without using words
and overcome language barriers.
Mrs. Lucilla Minelli, WWAP
Advocacy Officer, presented
“The Water Rooms” project in
details, explaining the genesis
of the idea, the sequential
itinerary of the five different rooms, the type
of realization chosen (five monologues and
five short movies) and the preparatory process
leading up to the production of the movies.
She also stressed the importance of sharing the
ownership of the initiative, which translates in
human and financial investments needed to
bring the project to life.
Before a tour-de-table introducing all participants
to the meeting, the five Studios and Animators
were given the floor to introduce themselves
and present their showreels (i.e. short video
portfolios). Each participant then chose a “Room”
to join for the working group brainstorming. The
five different groups composed by scientists,
communicators and creatives brainstormed and
discussed the following issues: 1) the key scientific
concepts to be addressed by each video (on the
basis of preparatory material distributed prior
to the meeting); 2) the type of story to tell and
matching animation technique to use.
On this same day, two inspiring videos
[“Grasshoppers” by Bruno Bozzetto and “Man” by
Steve Cutts] introduced by the artists themselves
were served to the participants as “"Food for
Thought"”.
The brainstorming sessions were wrapped up
at the end of the first day with debriefings from
WG Rapporteurs in a session chaired by Neil Ford.
A few highlights:
Daniella Bostrom and Shammy Puri – Room 1: The
focus is on the geological history of Earth and the
water cycle (told by a particle of water and her/his
infinite life cycle), subsequently shifting attention
to the anthropogenic impacts on the hydrological
cycle thereby stressing the finite nature of the
resource and the need for a next phase in human
development.
Marco Petitta and Franca Schwarz – Room 2: The
focus should be on the scientific knowledge of
water distribution on Earth with an eye to explore

23. 22 of 26
Throughoutthesecondday,theworkinggroups
focused on drafting the preliminary storylines
for each short movie based on the discussions
and consensus achieved the previous day.
Another “Food for Thought” video screening
took place after lunch to reflect on possible
difficulties that groups may encounter when
trying to compromise and reach mediated
solutions in given participatory exercises. The
video “Pace of Peace” and the accompanying
documentary introduced by Luca Raffaelli
stimulated a reflection on common goals being
a stronger driver than individual interests.
The afternoon concluded with a plenary
session, chaired by Stefano Burchi and Lucilla
Minelli, to further elaborate on the role of the
Monologues in the Project. It was emphasized
thatthepurposeoftheseshortbutinspirational
speeches -intertwined with the movies- is to
THURSDAY 22nd January
Storyline Development
the different uses of water in our society (green
and blue water). Virtual water is explained by
making the public identify itself as a key player.
Mish Hamid and Lorenzo Mattarolo – Room 3:
Thetopicofthewater-food-energy-environment
nexus is approached from both the personal
and community point of view. In addition,
possible solutions such as behavioral changes
and improved allocation mechanisms were
pinpointed.
Lesha Witmer and Nelson Gomonda – Room 4:
Discussions started off by defining the meaning
of governance, the concepts of top-down and
bottom-up approaches and highlighting the
importance of inclusiveness in decision-making
processes. Water cannot be taken for granted
and responsibilities and duties must be shared.
Aaron Wolf – Room 5: The
“alluring” topic of water wars
couldbeexploredbyshowing
trends in water availability,
population statistics, human-
induced pollution, and conflicts over time. Special
focuscouldbegiventotransparency,accountability
and participation aspects that can make the
difference between cooperation and conflict.
Day 1 concluded with a cocktail dinatoire, giving
the participants the opportunity to relax after a
long and intense but fruitful day of debates.
ensure and enrich the transition from one room to
another, thereby also adding related but “out-of-
the-box” evocative messages. The writers engaged
forthis“mission”(GiulianoMarrucci,MarcoPaolini,
Luca Raffaelli and Gian Antonio Stella) were given
the stage to share their ideas. The latter ranged
from the proposal to bring a spiritual prayer to the
world by Mr. Paolini, to a an angry cry-out message
addressing the past and present mistakes made in
water politics by Mr. Stella, to engage and question
the audience over their knowledge of the water
resource by Mr. Marrucci.

24. 23 of 26
The last day commenced with a plenary session
dedicated to the aspects of communicating
and supporting the Project. During this session
Mrs. Michela Miletto and moderator Mr. Andras
Szollosi-Nagy elaborated upon the outreach
strategies associated with the project and
invited the participants to come forward with
proposals for contributions. Representatives
such as Daniella Bostrom (UN-Water), Marco
Petitta (IAH), Neil Ford (UNESCO) and Kusum
Athukorala(SriLankaWaterPartnership),among
others, indicated their interest in providing
support. The 3-day event thenreached a crucial
point with the final debriefing by the creatives,
chaired by Kusum Athukorala in which they
presented their findings and gave an overview
of the work done together with the scientists
and brought forward their suggestions and
ideas for the storyline of their own “Room”.
ROOM 1 - The hydrological cycle
Douwe van der Werf presented
a rough plot setup based on
the adventure of a water
particle in space and time,
rapidly going through major
Earth transitions such as ice
ages, mass extinctions, climate changes and
eventually the rise of the human race and their
impact on the planet and hydrological cycle.
ROOM 2 - Where is water?
Based on sketches and a story developed by
FRIDAY 23rd January
Final Debriefing and Closing Remarks
Steve Cutts, Ottavio Radicati presented an
interactive exploration of the planet to discover
the Earth's key freshwater stocks; their location,
distribution, and state. This could be done
through the use of realistic maps and other
visualizations. In order to touch onto the topic of
virtual water, we would observe the daily routine
of a character, similar to that of an ordinary
person, to show the immense impacts that
singularly each of us have on the water resource
and its consumption.
ROOM 3 - Nexus
Simona Biancalana and Davide Bonazzi proposed
torepresentthewater-food-energy-environment
nexus through several metaphors such as the
Rubik’s Cube and the board game “Monopoly”.
In this “game” it would be made clear that the
major stakeholders, when not cooperating to
achieve successful water management, disrupt
the functioning of
the coherent and
interdependent
ecosystems.
In contrast
with this, after
imposing new
game rules - and
respecting them - the interaction of the users
with the natural cycles would be harmonized.
ROOM 4 – Governing water
Francesca Ferrario introduced the idea of
representing the concept of governance with
the making of a pizza. In such a form, it can be
emphasized that the right amount and choice of
thedifferent“ingredients”-suchastransparency,

25. 24 of 26
participation, gender quality, accountability, etc
- is fundamental. By following the good recipe,
which is found after close collaboration and
negotiation among all stakeholders and with
due consideration of local factors, the characters
eventually manage to bake the perfect pizza
together (maybe).
ROOM 5 – War or Peace?
Andrea Bozzetto and Pietro Pinetti will work
around the theme of water conflicts by making
use of very easily understandable animations.
The topic could be introduced through graphics
and maps displaying the occurrence of water
conflicts throughout history. The future on the
other hand may be represented by a question
mark to directly address the audience on the
challenges ahead.
The accompanying discussion was led by Ms.
Kusum Athukorala, in which she stressed the
challenging and extraordinary nature of this
exercise and the need to take into account the
perspectives of the scientists and experts and
merge them with the completely different and
concrete approach of the creatives. She made
clear to everyone what major opportunity
this project is, with the potential to affect
the thinking of not few, but many thousands,
possibly millions, of people during EXPO 2015
and beyond.
The meeting concluded with the closing
remarks delivered by Mr. Francesco De Stefani
(Counselor, Italian Ministry of Foreign Affairs),
who praised the effort by WWAP and its partners
to reach out to the young generations and infuse
the urgent need to protect our precious water
resources; Mr. Nicola Berni (Section Coordinator,
Umbria Region) congratulated the participants
and WWAP for the innovative and enlightening
gathering and reaffirmed the commitment
of Umbria Region to enable and support the
development of “The Water Rooms” project.
Mrs. Michela Miletto thanked all participants
for the enthusiastic and valid contributions. She
embraced the creative wave emanated from the
meeting and went as far as suggesting a spin-off
of the World Water Development Report in a
comics format!
The outcomes of the 3-day “write-shop” will
be further elaborated in the weeks ahead,
though remote exchanges (email, webinars
and teleconferences) among the creatives, the
experts and WWAP Secretariat to make sure that
the final scripts deliver the scientific knowledge
in the most incisive and entertaining way
possible. The fundraising campaign will continue
to mobilize partners and sponsors until reaching
the necessary funds for the production of the
animations.

26. VISIBILITY
After the Expo, "The Water Rooms" will become a traveling project
to continue raising awareness with live performances and a strong
presence online, promoted by UNESCO and its partners through
their respective channels and networks.
An increasing number of Organizations expressed interest in
reproducing and promoting 'The Water Rooms' in different
locations worldwide.
A few examples in 2015: UN-Water campaign for World Water Day; selected International Film and
Water Festivals all over the world; UNESCO General Conference in Paris; COP21; among others.
25 of 26
THE PROJECT WILL REACH OUT TO MILLIONS OF PEOPLE
Aquae Venezia (expecting 800.000 visitors) will host "The Water Rooms" once a
day for six months, including regular high-level performances once a month.
Expo Milano, where 20 millions of people are expected, will also dedicate
special session(s) to "The Water Rooms" in the Zero Pavilion.
All the partners of the Project will benefit from an ample media coverage, both at local, national
and international level, through press, web and social medias (Youtube, Facebook, Vimeo, Twitter).
KEY BENEFITS OF SPONSORING “THE WATER ROOMS”
Get your brand seen by and meet the key actors active in promoting
sustainablewatermanagementandtheprotectionoftheenvironment
Gain ideal branding opportunity through exhibition spaces in Aquae
Venice and other selected events
Make your voice heard in the global debate on sustainable
development through the online gateway provided by UNESCO and
its partners
Reach out to the world!

27. 26of26
SPONSORSHIP OPPORTUNITIES
UNESCO is a no-profit Organization. All financial support will directly contribute to the Project.
A full financial reporting of the Project expenses will be available on the Project website.
Forsponsorshipenquiriespleasecontact:
LucillaMinelli,WWAPAdvocacyOfficer,l.minelli@unesco.org-(+39)0755911004
LisaGastaldin,WWAPAdminAssistant,l.gastaldin@unesco.org-(+39)0755911018

28. DesignedbyM.Tonsini
ParticiPants and contributors to “The Water rooms” meeting
January 2015