CBAA Conference 2019: Streaming live! See the slide pack for the Saturday session on how to win donors over on digital from Jeremy Tobias, CEO of GiveEasy
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CBAA Conference (How to win donors over on digital)
1. CBAA
Community Broadcasting
Association of Australia
Conference 2019
How to create a great customer experience with digital
Digital giving made easy
5 EASY WAYS TO
WIN DONORS
OVER ON DIGITAL
3. Ultimate digital giving suite for charities
• Drag and drop design
• Your own look and feel
• Use your own images,
colour and video
• Mobile responsive design
• Track donation source
• Create unlimited pages
• Setup for regular giving
Beautiful donation
pages
• Automatically fills
donation forms with
name, email and unique
amount for each donor
• Reduces donor drop-off
• One click giving for return
donors
• Quicker, easier and a
better experience
• Full control in sending
your emails thanks to
platform integration with
Mailchimp, Campaign
Monitor, Vision 6 and
more
Crowdfunding &
Peer to peer
Personalised
donations
• Set-up crowdfunding
pages in minutes
• Tailor your page with
video, images and story
• Receive real-time
donations from
supporters and
integrate with SMS
• Track progress of goals
with tally
• Share video content
• Help drive engagement
and create hype
• Consolidate your
crowdfunding to one
page
SMS Donations Giving Days
• Inbound SMS – text a
keyword to donate
• Outbound SMS - send
an SMS to supporters
to donate
• Communicate easily
with fundraisers with
good luck messages
and updates
• Setup a live event
thermometer bar
• Countdown timer to
create urgency
• Live donation tracker
• Custom multiplier for
matched givings
• Comments from
supporters
One-stop digital giving solution for charities
7. Donors respond
to a seamless
experience
Create easy, simple and flexible
donation pages.
Mirror your experience for the device your
donor is using.
• Keep it simple on mobile
• Offer the full story on larger screens
Design to suit your
donor on their device.
#1: DEVICE: Make giving seamless
9. Add PayPal
to your
giving mix
61% of Australians said
charities would raise more
money if they had the
option to donate via mobile.
#1: DEVICE: Make giving seamless
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SMS is pre-filled
with donor details
Landing page is pre-
filled for swift giving
Even less content on
landing page
Super fast giving
Support your
campaign with an
outbound SMS.
SMS
24. Live donation
tracker
AMPLIFY: Gamifiction
Live thermometer bar: Adds
a fun element, that counts up to
the total. Dynamically shows %
or total amount
Automatically counts down
Payment options: Offer more
than one way to pay.
Fully customisable
27. When in doubt…
Add video,
video, video
AMPLIFY: Gamifiction
If there is one gamifying tool to use, then choose to
add a video.
Charities often have lots of video, use it on your donation page.
29. Say thanks
swiftly and
make it personal
Thank your donors for their
gift, and give them regular
updates on the progress of the
project they are supporting.
#5: THANKS: Make thank you an experience