Network for Good‘s Jamie McDonald, shares strategies and tips from the campaign that raised $5.7 million in one day on #GivingTuesday 2013.
See the presentation here: http://bit.ly/GTCgh3
3. Today’s
presenters
Jamie
McDonald
(Follow
@genero_city)
Chief
Giving
Officer
of
Network
for
Good,
the
largest
charitable
giving
plaMorm.
Founder
of
GiveCorps,
sold
to
N4G
in
May
2014
Leader
of
BMoreGivesMore,
the
movement
to
be
the
most
generous
city
in
America
on
#GivingTuesday
2013
4.
5.
6.
7.
8. 8
The campaign to make
Baltimore the most
generous city in America.
9. BalBmore’s
#GivingTuesday
Campaign
• Campaign
to
be
the
most
generous
city
in
America
by
raising
$5M
for
Bal.more
causes
• Executed
by
dedicated
group
of
partners
• Supported
by
agile
marke.ng
team
• Convened
by
GiveCorps
• Made
it
about
all
inclusivity
and
all
forms
of
generosity
10. #BmoreGivesMore
Results
• $5.7M
Raised!
• Led
by
top
Bal.more
nonprofits
• Hundreds
of
local
nonprofits
par.cipa.ng
• Supported
by
community-‐oriented
small
businesses
• Media
push
by
partners
and
Mayor’s
office
resulted
in
dozens
of
news
ar.cles
11. Easy
for
public
officials
to
rally
around
big,
feel-‐good
goal.
Our
mayor,
Stephanie
Rawlings-‐Blake,
was
a
key
social
ambassador.
19. What’s
the
right
goal?
Donors
New
Donors
Dollars
Recurring
Givers
Par.cipa.on
20. Set
up
a
giving
pyramid
Raise
$50,000
on
#GivingTuesday
• 8,500
donors
in
data
file
• 3%
par.cipa.on
(and
you’ll
definitely
aeract
new
donors,
so
this
should
be
a
safe
bet)
• 255
Donors
20
(Planning
+
InspiraBon)
=
Success
21. 21
How
do
I
involve
my
staff
and
board?
Matching
Funds
Planning
Personal
fundraisers
Team
#GivingTuesday
Challenges
Social
Media
Ambassadors
Goal
Sefng
Events
Nothing great was ever achieved without enthusiasm.
- Ralph Waldo Emerson
Skill
sharing
22. 22
Team
Structure
Leader
of
GT
Campaign
Key
Staff
Social
ambassadors
Personal
fundraisers
Storytelling
Key
Board
members
Dona.ons
Matching
funds
Outreach
to
friends
Personal
Fundraisers
Key
Volunteers/
Ambassadors
Social
outreach
Events
Dona.ons
23. 23
Maximize
with
Matching:
Four
T’s
Ten:One
Impact
Target
Time
Thank
24. What
online
giving
capabiliBes
do
I
need?
• At
a
minimum:
– Have
a
clean,
simple
giving
process
– Send
an
automated
thank
you
and
tax
receipt
– Be
mobile-‐ready
for
both
learning
and
giving
– Be
easy
for
your
team
to
set
up,
update,
and
manage
– Embedded
social
sharing
• And
for
larger
organiza.ons:
– Instant
repor.ng
on
the
progress
of
your
day
– Mul.ple
inspiring
fundraising
pages
– Equipped
to
show
your
matching
funds
– Peer
to
Peer
fundraising
capability
– Donor
scroll
online
36. Frequently
asked
quesBons
• New
donors?
• Cannibalize
year-‐end
fundraising?
• Do
all
funds
have
to
be
raised
on
#GivingTuesday?
• Can
I
over-‐communicate
and
turn
people
off?
• What
if
I
don’t
reach
my
goal?
37. Thank
you!
Join
the
conversa.on:
#getready
#givingtuesday
#nonprofit911
@networkforgood