9. Showcase Your Online Presences
www.socialmediaillumination.co.uk
Add your Twitter account
Add and optimise your Blog
Add and optimise your Facebook Page
Add and optimise your Website
14. Need further help?
07840 799630
gem.illuminate@gmail.com
@GemLThompson
www.socialmediaillumination.co.uk
Notes de l'éditeur
You may have been told to get into Social Media but why should you? Today’s session explores the business reasons for getting involved as opposed to trying to convince you on the basis that it’s a ‘cool’ thing to do Whether its an increase in sales or an increase in visitors to your site, whether virtual or physical, social media offers a cost effective way of engaging with customers and meeting their needs.
When considering whether your business should use Social Media its important to establish your goals. Having concrete goals and concrete baselines is crucial to calculating your return on investment. So before you set out to measure and monitor your social media returns, you need to have a clear idea of what it is you want to accomplish. Once you have your goals defined, you need to gauge the baseline for your levels before starting or changing your social media strategy. For example, if your goal is to increase social media mentions of your company, in order to measure the ROI of any actions taken toward that goal, you need to know where you stand now. You can’t evaluate the ROI accurately without a baseline. The trick is to not rely solely on the numbers, but on what the numbers end up leading to. For instance, does your increase in website visitors correlate with higher sales? Are people that find your website from Twitter or Facebook then clicking on your product pages or going to the e-Commerce section of your site? That’s the sort of data you want to be able to look for.
Different businesses have different KPI’s but these are a few common ones Used in a planned and effective way, social media can deliver results on all these criteria Ask Delegates what they want from the session
When considering whether your business should use Social Media its important to establish your goals. Having concrete goals and concrete baselines is crucial to calculating your return on investment. So before you set out to measure and monitor your social media returns, you need to have a clear idea of what it is you want to accomplish. Once you have your goals defined, you need to gauge the baseline for your levels before starting or changing your social media strategy. For example, if your goal is to increase social media mentions of your company, in order to measure the ROI of any actions taken toward that goal, you need to know where you stand now. You can’t evaluate the ROI accurately without a baseline. The trick is to not rely solely on the numbers, but on what the numbers end up leading to. For instance, does your increase in website visitors correlate with higher sales? Are people that find your website from Twitter or Facebook then clicking on your product pages or going to the e-Commerce section of your site? That’s the sort of data you want to be able to look for.
Moving forward the traditional approaches to sales and marketing have had to change in response to new channels, new media and new customer behaviour. However, this could be good news for businesses looking to increase their sales without laying out large sums of money. I make no apology for referring to these new social marketing channels. Many of you will have become tired of hearing about social media but I hope to go beyond the evangelical and to show you that there are real benefits to the bottom line
Moving forward the traditional approaches to sales and marketing have had to change in response to new channels, new media and new customer behaviour. However, this could be good news for businesses looking to increase their sales without laying out large sums of money. I make no apology for referring to these new social marketing channels. Many of you will have become tired of hearing about social media but I hope to go beyond the evangelical and to show you that there are real benefits to the bottom line
