Learn more about building a brand that attracts top candidates in this Glassdoor x Bamboo HR webinar.

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7 Ways to Build a Brand
That Attracts Top Talent

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Featured Speakers
Kira Federer
Product Marketing Manager
at Glassdoor
Rusty Lindquist
VP, Product Marketing
at BambooHR

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Benefits of an Employer Brand

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The Golden Circle
vWHY
How
What

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The Golden Circle
vWHY
How
What
Outside-­In (conventional) Inside-­Out (remarkable)

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Anatomy of Employer Brand
v
WHY
Values
Mission
Beliefs
How
What
Outside-­In (conventional) Inside-­Out (remarkable)
HR Activities
Employee Perception Candidate Perception

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Benefits of a Strong Employer Brand
Recruitment costs
Awareness
Recruitment funnel
Candidate quality
Candidate quantity
Acceptance rate
Negotiating power
Employee Retention
Employee Engagement
Employee Performance
Work Culture
Organizational Performance

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49.7
deciding if a job opening
is right for them
seconds
Job seekers
spend

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What Is HR’s Role?

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Who Should Be in Charge
of employers believe HR should be primarily
in charge of developing the corporate brand
51%
45%
of employers think HR should be
a stakeholder in their corporate brand
Source: http://www.jobscience.com/blog/br anding-­your-­business-­to-­attract-­the-­best-­candidates/

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What Is HR’s Role
Measure
Report
Collaborate
Train
Coach
Initiate

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7 Ways to Build a Brand That
Attracts Top Talent

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Get Social1

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Get Social
Step 1
Create a presence on social
Highlight company awards,
holidays and milestones
Encourage your employees
to have a voice and use
searchable hashtags

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Get Social: Utilize Photos and Videos
Step 1
Encourage viral photos and
videos in all departments
Show the real “you” on a career
blog or through social posts
Let employees be who they are

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Treat Every Candidate Like
a Customer
2

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Treat Every Candidate Like a Customer
Step 2
Audit interview reviews
Always close the loop with
candidates
Respond to interview reviews

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Reinforce Your Core Values,
Mission, and Culture
3

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Reinforce Your Core Values
Step 3
Include in your EVP and
promote everywhere
Create a sense of purpose for
employees
Empower employees to be an
active part

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Managing Results
Step 3
Beliefs
Behavior
s
Results

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Reinforce Your Core Values
v
WHY
Values
Mission
Beliefs
How
What
Outside-­In (conventional) Inside-­Out (remarkable)
HR Activities
Employee Perception Candidate Perception

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Ask for Feedback4

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Ask for Feedback
Step 4
Don’t wait until review cycles
to ask for feedback
Encourage constant feedback
Take the good with the bad

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Adapt Based on Feedback
Step 4
Employer branding is not
set it and forget it
Test messaging and get
employee buy-­in
Create work hours that cater to
your evolving work environment

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Respond to Reviews
on Glassdoor5

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Respond to Reviews
Step 5
Join the conversation
Compliment the good and
appreciate the bad
Show candidates that you value
and are receptive to employee
feedback

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Get Involved in the Community6

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Get Involved in the Community
Step 6
Get your employees involved
in the community
Build CSR programs
Post a calendar to promote
company involvement

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Encourage Employees to Become
Brand Ambassadors
7

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Encourage Employees to Become
Brand Ambassadors
Step 7
Encourage employees to
wear company gear
Involve employees in the
hiring process
Utilize referral programs

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Pro Tip
Download Employer
Branding for Dummies
to help you with your
strategy!

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Receive a free job
posting on our
ATS and full HRIS

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Questions?
kira.federer@glassdoor.com
rlindquist@bamboohr.com