Agency Training: Glassdoor's New Job Search Experience
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Agency partners: share the new Job Search Experience with your clients today!
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Agency Training: Glassdoor's New Job Search Experience
- 1. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Agency Training Glassdoor’s New Job Search Experience
- 2. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Webinar Tips for Attendees You can connect to audio using your computer’s microphone and speakers. Or, you may select “Use Telephone” after joining the Webinar. All lines will be muted to avoid background noise. You can ask questions at any time by typing them into the Questions Pane.
- 3. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Featured Speaker Kelly Payne Director of Client Services at Glassdoor kelly.payne@Glassdoor.com @kelly_payne22
- 4. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
- 5. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Agenda • Who’s On Glassdoor • What is Glassdoor’s New Job Search Experience • Key Benefits of the Job Search Experience • Live to Site
- 6. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Who’s on Glassdoor
- 7. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Our Audience Is Diverse and Informed Source: comScore July 2015 Media Metrix and Plan Metrix Key Measures Female Millennials College Educated Diverse Ethnicity 52% 49% 48% 37%
- 8. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Source: Glassdoor U.S. Site survey, October 2014 4 in 5 users are either actively looking for jobs or open to better opportunities 86%
- 9. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Our Solutions Job Advertising Job Advertising • Increase Brand Awareness • Target Candidates Researching Competitor Profiles • Diversity & Inclusion Campaigns • Share Your Story • Eliminate Competitors’ Jobs • Feature Your Open Positions • Source Quality Applicants • Demographic Targeting • Recruit across channels and devices • Track overall brand awareness • Analyze employee sentiment • Benchmark against competitors Analytics Enhanced Profile
- 10. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 45% of people say they are currently job searching or plan to search for a job in the next year Source: Glassdoor Harris Poll, Dec 2015
- 11. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Increased Site Traffic 11 1. Surge of job seeker traffic every January 2. New Job Search experience offers more intuitive job search experience brings employer branding content together with job postings 3. The release of “Best Jobs in America,” resulting in Glassdoor’s highest single-traffic day ever
- 12. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Salary information is the #1 consideration of people when considering a new job Source: Glassdoor Harris Poll, Dec 2015
- 13. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 77% of people say they value reviews and ratings from employees at a company, when making a job decision Source: Glassdoor Harris Poll, Dec 2015
- 14. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 JOB Salary Culture Work/Life Balance Workplace Environment Location Employee Perspective Employer Values
- 15. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Glassdoor’s job listing layout is preferred nearly 2 to 1 over other leading job sites. Source: Glassdoor Harris Poll, Dec 2015
- 16. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 What is Glassdoor’s new Job Search Experience?
- 17. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 3 Key Changes 1. Our Job Search Experience Is Now More Intuitive 2. All Jobs Are Hosted on Glassdoor 3. Sponsored Jobs With an Enhanced Profile Include Branded Content
- 18. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 1. Our Job Search Interface Is Now More Intuitive The new interface allows users to quickly view more job descriptions increasing applicant flow for employers.
- 19. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 2. All Jobs Are Hosted on Glassdoor All jobs on Glassdoor include ratings, reviews and salary information.
- 20. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 3. Sponsored Jobs With an Employer Profile Include Branded Content Sponsored Jobs with an Enhanced Profile include an employer’s branded content within the job description.
- 21. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Non-Sponsored Job Or Sponsored Job With No Employer Profile Sponsored Job With Employer Profile vs. 3. Sponsored Jobs With an Employer Profile Include Branded Content
- 22. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Key Benefits of the Job Search Experience
- 23. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Attract Informed Candidates Increase Brand Awareness Stand Out From Competitors Your clients can differentiate their company within the job search by promoting your videos, photos and a featured review Your client’s can expand their employer brand into every job description to attract and influence jobseekers Integrated ratings, reviews and employer branding within a single job listing to increase candidate quality for your clients Glassdoor’s NEW Job Search Experience
- 24. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Live to Site
- 25. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Questions? Kelly Payne kelly.payne@glassdoor.com @kelly_payne22
Notes de l'éditeur
- Sophia
- Sophia
- Sophia
- Mallory Pass it off to Kelly!
- Kelly
- As you can see on this slide, our audience is super diverse as far as experience level and education, so no matter what kind of background your clients are looking for, we have it.
- Our product line has three main components. The first is display advertising . The purpose of display advertising is to really help you build brand awareness and influence job seekers throughout the site. The second is our enhanced profile which helps companies influence job seekers and tell their story. And the third and fastest growing component is job advertisements, which target our high quality, well researched candidates based on search behavior and profile information.
- Surge of job seeker traffic every January Glassdoor sees a surge of job seeker traffic every January and 2016 was no exception. This is consistent with third-party data that found 45% of people say they are currently job searching or plan to search for a job in the next year. New Job Search experience offers more intuitive job search experience brings employer branding content together with job postings Our new job search experience launch, which creates more intuitive job search experience and brought employer branding content together with job postings, has attracted many new users and higher engagement during the search experience. The release of “Best Jobs in America,” one of Glassdoor’s most highly trafficked lists The release of “Best Jobs in America,” one of Glassdoor’s most highly trafficked lists, brought even more job seekers searching for open positions, which resulted in Glassdoor’s highest single-traffic day ever and led to significant engagement in our job search.
- Glassdoor Job Search offers a new, intuitive dual-pane design where candidates can browse the latest job listings and instantly read job descriptions without navigating multiple windows. This new experience also brings together more content in the job description view – reviews, ratings, and employer branding are now integrated directly with the job listing. This makes it easier to research the company’s culture, work environment, and salaries.
- This includes CPC
- We’ve set this up to encourage the dual buy.
- AM: simple clean up
- A quick reminder about how to access your Employer Center