Client Story: Facebook
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We’re going behind the scenes at Facebook to learn how it uses Glassdoor to manage its unique employer brand and signature candidate experience.
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Client Story: Facebook
- 2. #GDCHAT Webinar Tips for Attendees You can connect to audio using your computer’s microphone and speakers. Or, you may select “Use Telephone” after joining the Webinar. All lines will be muted to avoid background noise. You can ask questions at any time by typing them into the Questions Pane.
- 3. #GDCHAT
- 4. #GDCHAT Featured Speakers Judy Phung Global Channels, Partner Manager, Employment Brand at Facebook linkedin.com/judymphung | @judyphungjp Willie Henry Candidate Experience Lead at Facebook linkedin.com/willie-henry-74b3475 Daniel Cassidy Manager of Client Success at Glassdoor linkedin.com/in/dcassidy1
- 5. #GDCHAT agenda Employee Engagement Employer Branding Candidate Experience Analytics Q&A
- 7. #GDCHAT • Respond on a monthly basis • Select handful of reviews
- 8. #GDCHAT Representative of themes in reviews for the month Balance between current and former employees Balance across departments and locations • Priority for departments with hiring needs • Priority for new offices: England and Ireland 1 2 3
- 9. #GDCHAT Balanced with Pros and Cons Constructive feedback Addresses a variety of aspects that job seekers look for Marked “Helpful”
- 11. #GDCHAT Give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world and to share and express what matters to them.
- 12. #GDCHAT Take feedback back to appropriate teams • E.g.: Candidate experience Add feedback as a data point to employee experience • What do they care about? 1 2
- 13. #GDCHAT agenda Employee Engagement Employer Branding Candidate Experience Analytics Q&A
- 14. #GDCHAT Components of Our Employer Brand
- 15. #GDCHAT
- 16. #GDCHAT Content that reinforces our story • Internal Blog • Articles in the press Take note of company updates that perform well • E.g.: 1 2
- 17. #GDCHAT • Take stock of what works and what doesn’t • Components that matter: • Headline • Thumbnail • Content
- 18. #GDCHAT agenda Employee Engagement Employer Branding Candidate Experience Analytics Q&A
- 20. #GDCHAT Taking a pulse Distribute tangible feedback to key stakeholders 1 2
- 21. #GDCHAT • Respond to a select number of reviews • Positive, neutral and negative (various candidate outcomes) • Helpful rating
- 22. #GDCHAT Ensure there is a balance across different regions
- 23. #GDCHAT agenda Employee Engagement Employer Branding Candidate Experience Analytics Q&A
- 25. #GDCHAT • Company Rating • CEO Rating • Review Trends • Key Words
- 26. #GDCHAT Share interview trends with Candidate Experience Lead Filter feedback through HR before going out to departments Share positive change with PR (awards, improved rating, etc.) 1 2 3
- 27. #GDCHAT Taking stock of ratings and trends on your profile pays off:
- 28. #GDCHAT agenda Employee Engagement Employer Branding Candidate Experience Analytics Q&A
- 29. #GDCHAT
- 31. #GDCHAT
Notes de l'éditeur
- Sydney Hi everyone. Thanks for joining us for our Client Training today.
- Sydney Before we begin, I’d like to share a couple tips for attendees. You can connect to audio in two ways: as you see here you can opt to use your computer’s microphone and speakers, or you can select “Use Telephone” and dial in to join the Webinar. We’re going to mute all lines to avoid background noise, but if you have a question please go ahead and type them into the Questions Pane. We’ll be addressing questions at the end of the webinar, so please stick around for that! You will receive a copy of the slides and a recording of today’s webinar, so look out for an email from our marketing team in the next couple of days.
- Sydney Also if you’re on twitter please join the conversation using the hashtag #GDChat and be sure to follow our handle @gdforemployers
- Sydney Now, I’d like to introduce our featured speakers for the day.
- Dan: Why responding is important Judy: Methodology to responding to reviews, why it works
- Judy: How we select the 5 reviews to respond to
- Dan: Why featured reviews are important Judy: Addresses misperceptions
- Judy: Why it’s important to collect feedback
- Judy: Feedback is practiced daily On Glassdoor it’s a gift because we want to improve our experience.
- Judy: Implementing feedback Willie: -Stakeholders for groups involved for candidate experience
- Judy: What we would like to share about the Facebook experience We do that through story telling Reinforce people and the technology they work on
- Judy: Utilize cross promotion, Glassdoor is one of the channels we incorporate. Dan: How do you measure success? Judy: Indicators of success: engagement, impressions, stats
- Judy: What content performs best: Professional development, hiring initiatives and culture Thumbnail best practices Dan: Utilize company updates
- Willie
- Willie
- Willie
- Willie
- Judy: quick ways to see vitals Share across leadership
- Dan: Some companies are not allowed to respond to reviews, how can you combat that? Judy: Become partners with legal and PR How can you respond keeping sensitiveness in mind Make stakeholders involved
- Dan Judy