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Similaire à Developing a Culture of Connection: Five Stories Talent Wants to Hear (20)
Developing a Culture of Connection: Five Stories Talent Wants to Hear
- 4. HCI #HCIchat
For a PDF copy of the slides
used during this webcast,
click the “slide” button to the
right of the player.
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Featured Speakers
J.T. O’Donnell
Founder & CEO of
CAREEREALISM and CareerHMO
@jtodonnell | www.careerealism.com
Alicia Garibaldi
Senior Content Marketing Manager & Author of
Employer Branding For Dummies®
@albagaribaldi | Alicia.Garibaldi@Glassdoor.com
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Agenda
① Understanding and staking out your culture,
core values, purpose and what you stand for
② Storytelling matters
③ Build a culture connection with the five stories
you need to tell
④ Using Glassdoor to reinforce and promote
organizational culture
⑤ Q&A
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#Glassdoor
Build a Culture Connection
To develop your company culture
and connect candidates with
your company's story, there are 5
stories you need to tell:
• Executive Assets
• Employee Spotlight
• Company “WOW!” Factor
• Company Fun Factor
• Values Spotlight
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#Glassdoor
Employee Spotlight
The Executive Assets story should
highlight your story behind the
company.
The goal of this piece is to show
potential job candidates how
Glassdoor came to be and why.
• What’s your story?
• How & why did you start your
company?
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#Glassdoor
Employee Spotlight
The Employee Spotlight story should highlight real people who work at
your company.
The goal of this piece is to make current employees accessible to like-
minded candidates. You want to introduce job candidates to your
company’s “tribe.”
• What are your employees like?
• What’s important to them?
• What do they love about
working at your company?
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#Glassdoor
Company “WOW!” Factor
The Company “Wow!” Factor story should highlight what makes your
company great.
The goal of this piece is to emphasize your company’s best traits without
sounding self-important.
• What’s impressive about your
company?
• What kinds of things make it cool?
• What do people want to work
there?
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#Glassdoor
Company Fun Factor
The Company Fun Factor story should highlight why your company is an
enjoyable place to work.
The goal of this piece is to entice candidates with those little things that
make your company fun and unique.
• What makes your company fun?
• Why do your employees enjoy
working there?
• What kinds of unique activities
does it offer?
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#Glassdoor
Values Showcase
The Values Spotlight story should highlight what your company stands for
and what it prides itself on.
The goal of this piece is to showcase your company values, ethics, and
beliefs.
• What does your company stand for?
• How does your company give back?
• What does your company do that’s
changing the world?
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#Glassdoor
Recruiting
Aligning Recruiting Influences to Deliver
Culture and Screening for Fit
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Glassdoor Interview Reviews
The First Impression of Your Employer Brand
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Glassdoor Responding to Reviews
agree their perception
of a company improves
after seeing an employer
respond to a review
69%
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#Glassdoor
OpenCompany: 5 Steps Towards Transparency
Add
Photos
Get
Reviews
Promote
Your
Profile
Update
Profile
Respond
to
Reviews
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#Glassdoor
Glassdoor Photos
Showcase What It’s Like to Work
at Your Company through Photos
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#Glassdoor
Glassdoor Benefits
76% of Millennials say retirement benefits are a major
factor in their decision to accept a job offer
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#Glassdoor
Employer Branding Resources
Employer Branding
Summit Videos
eBooks on Employer
Branding
Blog with the Latest Trends
in Employer Branding
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#Glassdoor
Delivering Measurable Results
2X 3X 30%
the quality the influence lower cost-per-hire
Customers across all industries use Glassdoor’s
employer solutions to attract better, qualified
candidates at a much lower cost-per-hire.