#GDSummit Presentation: Stacy Zapar from Tenfold
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The document outlines an employer brand action plan for companies that are just starting to develop their employer brand. It recommends doing research, listening to employees, and identifying core values and goals. It then suggests taking inventory of existing employer brand assets, developing a content strategy with pillars and a calendar, setting up a blog for employee stories, focusing on branded job postings and candidate experience, and developing a measurement plan. The overall message is that a strong, authentic employer brand will help attract the right talent through a consistent storytelling approach across all relevant channels.
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#GDSummit Presentation: Stacy Zapar from Tenfold
- 1. #GDSummit#GDSummit The Employer Brand Action Plan For Those That Don’t Know Where to Start Stacy Zapar Principal & Founder, Tenfold Employer Brand Strategist, Greenhouse @StacyZapar
- 2. #GDSummit
- 3. #GDSummit social speaking featured recruiting boards clients stacyzapar.com 40K+ 37K+ 1M+ TBA Soon!
- 4. #GDSummit SOURCING IS LIKE FISHING
- 5. #GDSummit SOURCING IS LIKE FISHINGEMPLOYER BRANDING IS LIKE CASTING A NET
- 6. #GDSummit SOURCING IS LIKE FISHINGA STRONG EMPLOYER BRAND
- 7. #GDSummit SOURCING IS LIKE FISHINGA STRONG EMPLOYER BRANDADDED BONUS? IT HELPS WITH SOURCING TOO!
- 8. #GDSummit 83% Agree that employer brand has a significant impact on the ability to hire great talent. Lower cost per hire by up to 50%. Reduce employee turnover by up to 28%. 2 in 3 will accept a LOWER salary if you have a strong employer brand.
- 9. #GDSummit SOURCING IS LIKE FISHINGA STRONG EMPLOYER BRANDBUT WHAT IF YOUR BRAND ISN’T STRONG?
- 10. #GDSummit SOURCING IS LIKE FISHINGA STRONG EMPLOYER BRANDOR YOU’RE ATTRACTING THE WRONG TALENT?
- 11. #GDSummit SOURCING IS LIKE FISHINGA STRONG EMPLOYER BRANDOR YOU HAVE NO CLUE WHAT YOU’RE DOING?
- 12. #GDSummit 50% of recruiters don’t understand their own employer brand.
- 14. #GDSummit people employer brand culture perks leadership alumni network current employees candidate experience reputation perception transparency authenticity Employee Value Proposition Company Culture People Candidate Experience EMPLOYER BRAND
- 15. #GDSummit EMPLOYER BRANDING TELLS A STORY... a , transparent story of what it’s really like to work at your company. relevant
- 16. #GDSummit
- 17. #GDSummit Where can you find this content? How does it all work? Where do you even start?
- 19. #GDSummit DO YOUR HOMEWORK: RESEARCH
- 20. #GDSummit ASK QUESTIONS: LISTEN TO YOUR EMPLOYEES
- 21. #GDSummit SOCIAL LISTENING: BE A SPONGE
- 22. #GDSummit IDENTIFY CORE VALUES / DEVELOP AN EVP
- 23. #GDSummit ESTABLISH GOALS OF AN EB PROGRAM
- 24. #GDSummit SOCIAL TRAINING FOR EMPLOYEES
- 25. #GDSummit BUILD AN EMPLOYER BRAND ROADMAP
- 27. #GDSummit PR / AWARDS MARKETING / CORPORATE BLOG EARNINGS ANNOUNCEMENTS JOB POSTINGS CORP SOCIAL RESPONSIBILITY COMPANY BENEFITS TEXT THE MEH
- 28. #GDSummit TEXT THE WOW IN THE NEWSDEPARTMENT / EMPLOYEE BLOGS OFFICE ENVIRONMENT / CUBE LIFE COMPANY EVENTSCOMPANY CULTURE / DAY IN THE LIFE ASKING QUESTIONS EMPLOYEE SPOTLIGHTS UNIQUE PERKS & BENEFITS CANDID PHOTOS / IPHONE VIDEOS CAREER STRATEGIES HUMOR / MEMES RELEVANT QUOTES
- 29. #GDSummit “ ” Great content makes people want to share, care or swear. @PRSarahEvans
- 30. #GDSummit WHAT’S IN A NAME? EVERYTHING!
- 31. #GDSummit A UNIQUE & CONSISTENT HASHTAG
- 32. #GDSummit ESTABLISH PILLARS OF CONTENT
- 33. #GDSummit DEVELOP A MEASUREMENT PLAN
- 34. #GDSummit DEVELOP A CONTENT CURATION STRATEGY
- 35. #GDSummit DEVELOP A COMMUNITY MGMT PLAN
- 36. #GDSummit DEVELOP A CONTENT CALENDAR Content curation, schedule posts for the week Engage, follow back Engage Engage, follow back Engage Engage, #FF SUN MON TUE WED THU FRI SAT 30 MIN 15 MIN 15 MIN 15 MIN 15 MIN 15 MIN
- 37. #GDSummit SET UP A BLOG: TELL EMPLOYEE STORIES
- 38. #GDSummit EMPLOYEE SPOTLIGHTS & BLOG POSTS
- 39. #GDSummit AN ENGAGING CAREERS PAGE
- 40. #GDSummit BRANDED, INNOVATIVE JOB POSTINGS
- 41. #GDSummit DEVELOP A GLASSDOOR STRATEGY
- 42. #GDSummit FOCUS ON CANDIDATE EXPERIENCE
- 43. #GDSummit#GDSummit Questions? Ask #GDSummit Stacy Zapar Principal & Founder, Tenfold Employer Brand Strategist, Greenhouse @StacyZapar