Glassdoor Lunch & Learns: How to Use Glassdoor to Recruit Great Talent
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Learn more about how to use Glassdoor to recruit great talent in our Glassdoor Lunch & Learn presentation!
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Glassdoor Lunch & Learns: How to Use Glassdoor to Recruit Great Talent
- 1. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Brand. Influence. Hire How to Use Glassdoor to Recruit Great Talent Lunch & Learn | August 2015
- 2. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Agenda • What We Know About Candidates • The Impact of Your Employer Brand • How to conduct an Employer Branding Audit 2
- 3. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 What We Know About Today’s Candidates Source: Corporate Executive Board, 2014 Employment Branding Effectiveness Survey Almost two-thirds of job applicants (61%) said they are more skeptical of claims made by employers now than they were in 2011. That figure rises to 65% for millennials. 3
- 4. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 What We Know About Today’s Candidates Source: Career Builder 2013 Candidate Behavior Study 4 62% check you out on social media to make sure what you’re ‘selling them’ online is true. THEY HAVE EXPECTATIONS: CULTURE THOUGHT LEADERS AUTHENTICITY
- 5. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Why? Candidates Decision Making Process Has Changed 5 + Hiring Manager Recruiter Career Page Hiring Manager Recruiter Career Page TodayYesterday Employers Perspective Employers Perspective Candidates rely on both Peers & Employer Insight Candidates rely on Employers Insight Only
- 6. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Your Candidates Are Already Here 6 61%of candidates who apply to your jobs use Glassdoor during their job search. Source: Glassdoor Labs, Feb 2015
- 7. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Why Glassdoor? 7 61% job seekers in US use Glassdoor when searching for jobs Pros Good opportunity to learn a lot Work-life balance can be tough Cons Company Benefits Stock & Health “Exceptional benefits package. Great stock and health options” Interview Questions Sales Representative “Make sure to research companies growth strategy” Salary Software Dev Engineer 107k (1,448 Salaries) Amazon.com 3.5k Reviews 80% Approve Reviews 3.3 “Opportunity like nowhere else”
- 8. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Fastest Growing Career Site in 2014 Job Clicks 176% -‐40% -‐20% 0% 20% 40% 60% 80% 100% 120% 140% Mar Apr May Jun Jul Aug Sept Oct Nov Dec Visits 96% Content 84% Mobile Users 127% US Traffic Growth 8
- 9. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Recent Traffic Outpaces CareerBuilder.com 9 Monthly Unique Users (Millions) US Monthly Web Users (Desktop + Mobile) 0 5,000 10,000 15,000 20,000 25,000 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15
- 10. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 10 What is the Impact of an Employer Brand?
- 11. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 11 Source: Employer Branding Global Study Report 22% reduced recruitment fees Companies with a strong employer brand see an average of $
- 12. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 12 is associated with a strong employer brand Source: LinkedIn 50%
- 13. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Candidate Decision Making Process 13 These candidates really want to work for you!
- 14. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Job Advertising Fills the Top of Funnel 14 Majority of all your Glassdoor applications come from candidates that were not actively researching you
- 15. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 15 The Powerful Equation of Branding + Job Advertising
- 16. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Proven Results Across All Industries Company Size Tech Finance Retail Consulting Manufacturing + - Top 5 Source of Hire 22 Engineering Hires @$700 CPH Reduced Time-To-Hire by 50% 16
- 17. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Common Recruiting and Hiring Challenges 17 POOR CANDIDATE PIPELINE LACK OF BRAND AWARENESS WASTING TIME ON UNQUALIFIED CANDIDATES Who are you?
- 18. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 How Glassdoor Delivers Applicant Quality 18 Candidates Self-Select Before Applying Your Employer Brand Quantity Quality
- 19. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Conducting an Employer Brand Audit Using Glassdoor Analytics to Measure 19 1 What is my brand awareness with job seekers? Is it growing? 2 What is my brand reputation? 3 How does my awareness and reputation compare with my competition? 4 Who am I attracting with my brand message and is it the right audience?
- 20. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Conducting an Employer Brand Audit Brand Awareness With Job Seekers 20
- 21. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Conducting an Employer Brand Audit Reputation vs Talent Competitors 21
- 22. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Conducting an Employer Brand Audit Job Seeker Demographics 22
- 23. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Conducting an Employer Brand Audit Reviews & Ratings Trends Over Time 23
- 24. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Conducting an Employer Brand Audit Track Employee Sentiment 24
- 25. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 New to FEA Company Updates Communicate with job seekers who are researching or following your company on Glassdoor. Featured Review Cherry pick any review to appear first on your Glassdoor profile
- 26. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 New to Enhanced Profile 26 Competitor Targeting Review & Interview Analytics Advertise your brand and jobs on competitor non-client profiles for free. Filter and report your employee sentiment and candidate interview reviews by office location, job title and department. Homepage Highlight Advertise your office and culture on the Glassdoor Homepage. Homepage Highlight gets between 4-5x impressions compared to industry average.
- 27. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 2015 Rebels of Recruiting Roadshow 27
- 28. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 2015 Employer Branding Summit 28
- 29. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 More Free Resources Online 29
- 30. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Our Solutions Job Slots Enhanced Profile Display Advertising • Increase Brand Awareness • Target Candidates Researching Competitor Profiles • Diversity & Inclusion Campaigns • Increase Brand Awareness • Influence Candidates • Unique Candidate Insight & Analytics • Source Quality Applicants • Demographic Targeting • Desktop, Mobile & Email 30
- 31. Confidential and Proprietary © Glassdoor, Inc. 2008-2015