Contenu connexe Similaire à How to Recruit Millennials by Going Mobile and Embracing Company Transparency (20) How to Recruit Millennials by Going Mobile and Embracing Company Transparency1. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
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How to Recruit Millennials
by Going Mobile and Embracing
Company Transparency
2. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
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3. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Featured Speakers
Matt Kopjak
Sr. Business
Development Manager
Matt.Kopjak@Glassdoor.com
Phil Schrader
Product Manager
pschrader@jibe.com
4. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Agenda
Rise of Mobile
What Matters to Millennials?
Mobile Job Search Challenges
Building the Case for a Mobile
Recruitment Strategy
Developing Your Mobile Strategy
8. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
of job seekers report
using their mobile device
to search for jobs at least
once a day
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of employees who admit
they’ll look for a new job
in the next year say
their mobile device is an
important tool and resource
for their job search
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Mobile Traffic Is Growing for Glassdoor
of Glassdoor’s
traffic comes
through mobile
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Why Should You Care?
Almost half of the workforce will be made up of millennials
(the generation born between 1980 and 2000) by the year 2020,
and they will make up 75% of the workforce by 2025.
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How Do Millennials Consume Information?
According to Crowdtap,
millennials spend ~18 hours a day
consuming media
Information gathered through
UGC is trusted 40% more
30% more memorable
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Today’s Job Seekers Are Seeking More Information
Candidates are looking
for more than just jobs
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Job Seekers Look for Transparency
More than half (54%) read company reviews from
employees and 52% research salary information
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Millennials value transparency more than anything
Transparency & Recruiting Millennials
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of new employees
have “buyer’s
remorse”
trust reviews more
when they see both
good and bad scores
Why Is Transparency Important?
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Embrace Transparency
Figure out WHO you want to hire and what attributes
are most important to those groups.
20. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Case Study
Glassdoor should be embraced as
opposed to feared. It’s a good thing
that this amount of traffic is going to
our profile. If there are reviews,
positive or negative, it’s so important
to build on those reviews and join
the conversation. If there are no
reviews, it’s important to get team
leads and managers to encourage
their employees to put up
information about their company in
order to attract the best talent.
- Allison Covarrubias
Manager, Sales Recruiting, Box
“
”
23. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Top two barriers
for job seekers who want
to apply for a job via their
mobile device include:
It’s easier to apply
from a desktop1
Many company career
sites and applications
aren’t mobile-optimized
2
24. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Job Seekers Are Left in the Dark
of career sites do
not support a mobile
apply option
of mobile users say they
would visit a competitor
site if a website isn’t
mobile-optimized
25. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Job seekers find it challenging to access their resume
on mobile unless it’s saved in the cloud.
Where’s My Resume?
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Solve the Right Place and Right Time Problem
Mobile apply let’s candidates act on their
interest in your job… in real time no matter where they are.
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Building the Business Case for Mobile
If you aren’t mobile, you’re missing half of your candidates.
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Glassdoor Case Study: The Numbers Don’t Lie
Glassdoor Director
of Global Talent
Acquisition
Glassdoor PR
Senior Manager UK
and Europe
Glassdoor Senior
Account Manager
Glassdoor Lead
UI/UX
29. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Developing Your Mobile Strategy!
Before building a mobile strategy, step back and do research.
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How Are You
Measuring
Mobile?
% mobile traffic
conversion %
time to apply
events / choices
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Developing Your Mobile Strategy
1 Analyze
site traffic
Do your research up front. Be
sure to solicit help from your
web team to find out how much
of your career site traffic comes
from mobile devices.
2 Avoid
“pinch & pop”
If users have to zoom in and
out to view what is on your
career site, they are not likely
to stick around or apply.
3
Look at the
competition’s
mobile activity
Evaluate whether your top
competitors are using mobile
recruiting solutions. If you’re
falling behind the competition,
this argument may help when
pitching mobile to management.
32. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Tips to Implement Your Mobile Strategy
1 Make it quick
One-click job apply is a good way
to give users on-the-go a smooth,
pain-free experience. Be sure that
candidates can easily upload
resumes to apply to your job listings.
2 Keep it short
Most candidates are using mobile
devices during commutes or lunch
breaks. It’s important to condense
your job descriptions and employer
brand messaging to minimal text
that is easy to digest on mobile.
3
Optimize all
videos and
pictures
Limit media to download quickly on
a mobile device. Avoid Flash,
because this format won’t work on
iOS devices (iPhones, iPads,
iPod Touches).
33. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Mobile Career Site Checklist
Evaluate whether your top
competitors re using mobile
recruiting solutions. If you’re
falling behind the competition,
this argument may help when
pitching mobile to management.
Great mobile career sites have:
Current job openings
Description and examples of
company culture
Company history
A Day in the Life
34. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Examples of ATS options that
currently support Mobile Apply:
iCIMS
Kenexa
Silkroad
Ultimate Software
Smart Recruiters
Workday
35. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Don’t Miss Out On Talent
Give candidates the option to apply to your jobs on mobile.
Don’t let your competitors beat you to the punch.