Master the art & science of attracting top talent. Britt Ryan, Head of Recruiting at Entelo James Parker, Talent Acquisition Partner at Glassdoor

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Insider Tips for Creating
Job Descriptions That Work
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Featured Speakers
Britt Ryan
Head of Recruiting at Entelo
@thebrittryan
James Parker
Talent Acquisition Partner at Glassdoor
@GDforEmployers

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agenda
candidate’s decisions today
why effective descriptions matter
keys to writing effective descriptions
best practices for crafting + optimizing descriptions
key takeaways
Q&A

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Inavero, 2015Retailing Today, 2013

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Video Content Is A Must

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Source: Edelman Global Trust Barometer Survey, 2015

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Why Effective Descriptions Matter

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Glassdoor Research, 2015

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Source: The Ladders, Eye Tracking Study, 2013

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Put Yourself in the Job Seeker’s Shoes
Salary and compensation
Career growth opportunities
Work-life balance
Location and commute
Company culture and values
Source: Glassdoor U.S. Site Survey, October 2014

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Putting Ourselves in the Job Seeker’s Shoes

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Keys to Writing"
Effective Descriptions

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Entelo Pro Tip: Make It Fun

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Be realistic
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Customize for specific roles
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Entelo: How We Do It

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Glassdoor U.S. Site Survey, January 2016
Tell your company story:
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Why Work For Us section
Add photos and videos
Respond to your reviews
Become an Open Company

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Transparency at Entelo

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Authenticity matters
Communicate skills, qualities and values
Include the hiring manager’s perspective
Clearly define what’s expected
Provide the less glamorous details, too
Leave out the fluff

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Glassdoor U.S. Site Survey, 2016

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Glassdoor Site Survey, 2016
NACE Survey, 2013

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Best Practices for"
Crafting + Optimizing

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Best Practices for Crafting + Optimizing Descriptions
Address your culture
Highlight your employer brand
Optimize for mobile
Create SEO-friendly descriptions
Keep it neutral

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Address Your Culture
What is the work environment like?
Is it casual or formal?
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Does it require you to be highly self-sufficient or collaborative?

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Highlight Your Employer Brand

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Optimize for Mobile
Glassdoor survey, April 2014

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Create SEO-Friendly Job Descriptions
Appcast, July 31, 2015

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Create SEO-Friendly Job Titles
Appcast, July 31, 2015

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Keep It Neutral
Harvard Business Review, “Why Women Don’t Apply for Jobs Unless They’re 100% Qualified”, August 2014

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Key Takeaways

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Key Takeaways
Include the basics
Be convincing
Keep it consistent
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Britt Ryan
Head of Recruiting at Entelo
@thebrittryan
James Parker
Talent Acquisition Partner at Glassdoor
@GDforEmployers

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