Hear from Glassdoor's Director of Brand Strategy Alison Hadden in this Glassdoor Best Places to Work Roadshow presentation.

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Fastest Growing Site in the Recruitment Space
Job Clicks
176%
-40%
-20%
0%
20%
40%
60%
80%
100%
120%
140%
Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Visits
96%
Content
84%
Mobile Users
127%
YoY Unique Users
Several of the employers told us that they see more traffic on their
Glassdoor company page than their own career website.”
– Josh Bersin
“
“

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Influencing Candidates at Every Stage

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Multi-Tiered Content Review Process

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1 or less 2 to 5 6 to 10 11+
0%
10%
20%
30%
40%
5
Who’s on Glassdoor?
27 Million Members Worldwide
Years Experience
No College
Reason for visit…
50%
50%
MaleFemale
College
Grad School
52%
22% 26%
52%
job search
44%
researching
companies
4%
other

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Clients Across Industries & SizesCompanySize
Tech Finance Retail Consulting Manufacturing
+
-
24 key hires under target CPH
3x candidate awareness
50% decrease time-to-hire

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Glassdoor for Employers
Job AdsEnhanced ProfileDisplay Advertising
Brand. Influence. Hire.

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Glassdoor Product: Enhanced Profile
• Influence candidates with custom branded
content, videos, and social media integration
• Eliminate competitor advertising
• Showcase open positions with a direct jobs feed
from ATS
• Analyze candidate demographics and job
seeker activity
• Monitor brand awareness, company and CEO
reputation over time
Manage & Promote Brand
3x Candidate Traffic vs. LinkedIn
measured by profile pageviews
• RailInc: 6x traffic on Glassdoor vs LinkedIn page
• Groupon: 11x traffic on Glassdoor vs LinkedIn page
• Vmware: 10X traffic on Glassdoor vs LinkedIn page
• Lithium Technologies: 25% hires from Glassdoor
vs 20% from LinkedIn

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Glassdoor Product: Job Ads
• Advertise all your open positions
• Uniquely target ideal candidates based on
demographic data, interests, and behavior
• Promote jobs across multiple channels
including mobile, email alerts, and throughout
Glassdoor as ‘Featured Jobs’
• Leverage Client Success Manager to
maximize budget and deliver optimal results
Recruit High Quality Candidates
2x Better Applicant Quality
compared to traditional job boards
• Intuit: Improved app-to-hire conversion by 78%
• MED-CARE: Reduced time-to-hire by 3x
• loanDepot: Eliminates big job boards, saves $250K
• 1800Contacts: Improved app-to-hire ratio by 5x
• ServiceMaster: 2x qualified apps for seasonal roles

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Glassdoor Product: Targeted Display Ad Campaigns
Diversity & Inclusion
Graduates & Millennials
Awards Announcements
Seasonal Hiring
Drive Targeted Awareness
Event Promotion
• Showcase Diversity Campaigns
• Segment ads by location, industry, and
competitor profiles
• Targeting criteria can be customized to meet
specific client goals (See Glassdoor sales)

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Client Success Story

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Glassdoor Search by Job Title

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One Click Away from Career Site

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Tons of Valuable Info Alongside the Job Listing

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Learn More From the Company’s Enhanced Profile
 No Competitor Advertising
 Direct ATS Jobs Feed
 Custom “Why Work For Us” Content
 Cover Photo & Company Videos
 Social Media Integration
 NEW! Competitor Targeting
 Coming Soon: Company Updates

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NEW! Competitor Profile Targeting
 Included free with Enhanced Profile
 Advertise your employer brand on the profiles of
companies that are not Glassdoor clients
 Target up to 5 competitors
 Automatic banner creation
 Self-service configuration allows clients to
change who they target on the fly
Note: Enhanced Profile clients cannot be targeted
by other companies or clients.
vPepsi (client) advertises on their profile
Coca-Cola Glassdoor Profile

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Coming Soon! Company Updates
• Communicate with millions of active and
passive candidates on Glassdoor
• Build and foster a community of followers
who have signaled interest in your company
• Dedicated social media outlet for recruiting
and employer branding
• Promote immediate hiring needs as well as
company culture and events

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Powerful Reporting & Analytics for Employers
Brand Awareness

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Powerful Reporting & Analytics for Employers
Demographics

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Powerful Reporting & Analytics for Employers
Review & Interview Trends
Word Clouds

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Powerful Reporting & Analytics for Employers
Reputation Scorecards
Automate & Share

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More Free Resources Online

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Questions? Reach Out!
@alisonhadden
Alison Hadden
alison.hadden@glassdoor.com

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