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Sharing the Vision: 5 Employee Engagement Strategies from Glassdoor Best Places to Work Winners
- 1. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
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5 Employee Engagement Strategies
From Best Places to Work Winners
- 2. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
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- 3. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Lisa Holden
Employer Engagement Manager at Glassdoor
Lisa.Holden@Glassdoor.com
Featured Speaker
- 4. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Happier, more content employees do better work and
increase productivity at your organization.
Why Employee Engagement Matters
- 5. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Opower Response
Dec 8, 2014 – Employer Brand Manager
Thanks for the review and diving into our company culture. It’s nice to hear you
are feeling this way – and you are right about the conference rooms! Good
thing we’re heading to a much larger office space in May. Less
69%
Why Employee Engagement Matters
of Glassdoor members agree their
perception of a company improves after
seeing an employer respond to a review
- 8. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Strategy #1: Share the Vision
of highly engaged employees believe they
can positively impact the quality of their
organization’s products, compared with only
31% of the disengaged
84%
- 9. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Case Study: CARFAX
Ensures that every contributor at the company
shares in the company’s overall vision
#34 on Glassdoor’s 2015 Best Small and
Medium Companies to Work for List
- 10. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Case Study: CARFAX
CARFAX boasts a group of highly trained players,
all with clear roles and responsibilities
#34 on Glassdoor’s 2015 Best Small and
Medium Companies to Work for List
- 11. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Action Plan
Company-Wide Huddles
Include:
CEO Q&A
Company Success Metrics
Roadmap to Getting There
- 12. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
say that it’s important to
work for a company that
embraces transparency
96%of job seekers
- 14. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Strategy #2: Solicit Feedback
68%of consumers
trust reviews more when they
see both good and bad reviews
- 15. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Case Study: Intacct
Leverages employee feedback to help them
refine this strategy as they continue to grow
#4 on Glassdoor’s 2015 Best Small and
Medium Companies to Work for List
- 17. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Checklist for Encouraging Employee Feedback
Get recruiters to include a “Check us out on Glassdoor!”
badge with their email signatures
Ask new hires to submit reviews after their onboarding
Send company-wide emails encouraging employees
to offer feedback
Place signs and stickers around the office,
encouraging employees to “let their voice
be heard”
Communicate during team meetings that
you would like to hear from employees
- 19. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Strategy #3: Listen to Employees
of Best Place to Work winning
companies use Glassdoor reviews
to keep a real-time pulse on their
company’s culture
86%
- 20. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Case Study: Zerve
Proud that their employee reviews come from
every team and every level of experience
within the company
#37 on Glassdoor’s 2015 Best Small and
Medium Companies to Work for List
- 24. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Strategy #4: Respond to Feedback
of Best Places to Work winning
companies said that they respond
to reviews on Glassdoor.
55%
- 25. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Case Study: Opower
On average, Opower responds to more than
90% of reviews, both negative and positive
#25 on Glassdoor’s 2015 Best Small and
Medium Companies to Work for List
- 26. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Action Plan: Embrace. Share. Summarize.
1
2
3
Embrace Transparency
Share What Makes
You Unique
Get Executive Support
3 Steps to Make Your Company Stronger:
- 28. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Strategy #5: Invest in Employees
increase profits by $2,400
per employee, per year
Increasing employee engagement investments by 10% can
- 29. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Case Study: MediaMath
Invests much time and resources into
onboarding and training programs to meet
the needs of a growing global employee base
#12 on Glassdoor’s 2015 Best Small and
Medium Companies to Work for List
- 30. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Action Plan: Promote From Within
202%
Companies with engaged employees,
outperform
those without engage employees by
- 31. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
3 Ways to Invest in Your Employees
1
2
3
Promote From Within
Give Out Company Stock
to Employees
Invest in Onboarding and
Training Programs
- 32. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
How Are Best Place to
Work Winners Selected?
Using employee feedback of course!
Combined with Glassdoor’s proprietary algorithm that looks at:
1
2
3
Quality of Reviews
Quantity of Reviews
Consistency of Reviews