Learn to use employer branding to boost hiring. Jenn Brinn, Digital Marketing Strategist at Premise Health Lauren Rubin, Enterprise Account Manager at Glassdoor

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The Key to Attracting (and Retaining) Top Healthcare Talent

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Featured Speakers
Jenn Brinn
Digital Marketing Strategist,
Premise Health
Lauren Rubin
Enterprise Account Manager,"
Glassdoor

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agenda
meet your candidates
build your best employer brand
monitoring results
company spotlight: Premise Health
Q&A

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Meet Your Candidates

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Supply and Demand
19+ million healthcare employees in the U.S.
Unemployment in healthcare is at it’s "
lowest point in the last 10 years
$3,033 average cost-per-hire
Sources: Bureau of Labor Statistics, 2017; Bersin by Deloitte, 2014

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Turnover
Healthcare turnover is at an all-time "
high of 17%
64% of healthcare professionals on Glassdoor "
plan to look for a job in the next year,"
42% in the next 3 months
Sources: Bersin by Deloitte, 2014; Glassdoor U.S. Site Survey, 2014

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How They Look for Jobs
Source: Glassdoor U.S. Site Survey, 2014
HEAR ABOUT NEW JOBS
30%
33%
87%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
from recruiters
from friends
online

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What They’re Looking For
94% read online reviews about a company
before accepting a job offer
66% are likely to accept less money to work
at a company or hospital with great culture
56% are likely to accept less money to work
at a company/hospital that values helping people
above all else
Sources: Bersin by Deloitte, 2014; Glassdoor U.S. Site Survey, 2014
TRANSPARENCY
GREAT CULTURE
VALUES THE PATIENTS

11. Build Your Best Employer Brand

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Make Your Mission Known
Speak to openly and often, "
internally and externally
Add your mission statement
to your Glassdoor profile
Share your company stories

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Respond to Reviews
BEST PRACTICES
Don’t procrastinate
Say thank you
Be authentic
Delegate responding to the appropriate leader
Take it offline
Extra: Select a featured review

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Show Don’t Tell

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Spread Good News
SHARE INTERESTING THINGS HAPPENING AT YOUR COMPANY
Social media
Blog
Post company updates "
on Glassdoor

16. Monitoring Results

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Metrics for Success
Rating Trends
Candidate Demographics
Ranking Amongst "
Competition

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LOOK BEYOND YOUR OVERALL RATING
• Culture & Values
• Work/Life Balance
• Senior Management
• Comp & Benefits
• Career Opportunities
• Interview Trends
Rating Trends

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Visualizing Rating Info

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Candidate Demographics

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Ranking Amongst Competition
Employee Sentiment vs. Competitors*
Candidate Experience vs. Competitors*
Brand Awareness vs. Competitors*
Rating Trends vs. Competitors*
*only available in certain packages

22. Company Spotlight: Premise Health

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Use the Resources

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Employee Engagement is the Key to Great Reviews

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Stand Out from the Crowd
Employee advocates
Showcase unique details
Take the courage to "
be transparent

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WHAT SPOKE TO DOCTORS
Speak to Your Candidates
Not being shy about our culture
Being able to help people on an individual level
Work/life balance

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Reporting
Rating Trends
Candidate Demographics
Ranking Amongst Competition
KEEP TABS ON METRICS AND SHARE WITH LEADERSHIP

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Diving into Analytics
q Am I attracting the right candidates?
q Is brand awareness growing among job seekers?
q What is our brand reputation?
q Where does our brand stack up to our competition?
AREAS TO ANALYZE

30. Key Takeaways

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1. Keep your candidates at the front of your mind
2. Authenticity is key
3. Track your results
Key Takeaways
1
2
3

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