The document discusses the roles of an NHS librarian in a teaching hospital and how to market library services. The roles of the librarian have evolved over time and now include being a gatekeeper of information, information provider, disseminator, teacher, and change agent. An important part of the librarian's role is developing a marketing plan with 3 essential components to promote the library's services to the hospital community.

1. Roles of the NHS Librarian in a
teaching Hospital and marketing the
services
Bradford 3/06/2015

2. Roles Evolution

3. Gate Keeper Information
Provider

4. Disseminator Teacher

5. Change Agent Marketing

6. Marketing of the Services

7. Marketing Plan

8. 3 Essential Components

9. References
Brice, A. and J. A. Muir Gray (2004). "What is the role of the librarian in 21st century healthcare?"
Health Info Libr J 21(2): 81-83.
Louise Hull. Developing a new ‘corporate’ Clinical Librarian role. Leicester : University Hospitals of
Leicester NHS Trust; [s.a.]. Available from:
http://www.cilip.org.uk/sites/default/files/documents/Developing%20a%20new%20corporate%20
Clinical%20Librarian%20role.ppt
Hamilton, B and Tukhareli, N. Promoting a hospital library: from e-books to ‘information
prescriptions’. OLA Super Conference. Canada; 2014. Available from:
http://www.accessola2.com/superconference2014/sessions/1015.pdf
NN/LM NER Regional Advisory Council, Hospital Library Subcommittee, "Hospital Library
Promotion Toolkit" (2007). National Network of Libraries of Medicine New England Region
(NN/LM NER) Repository. Paper 9. Available from: http://escholarship.umassmed.edu/ner/9