Looking to build a business case for your organization’s digital asset management needs? Gleanster Research will share what they discovered as a result of their recent study on how top performing organizations leverage digital asset management.
How do they do it? Hear firsthand the decisions and improvements top performers have made with their DAM environments that have helped make their organizations successful. Common themes include: workflow, collaboration, and customization.
Prepare now to measure the success of your DAM deployment. See what top performers use to measure their success with DAM and take away actionable steps to measure your own digital asset management effectiveness.
Attend the live panel discussion webinar to:
- Compile useful information to build a business case for a DAM
- Gather key recommendations from top performing DAM users on how to ensure your initiative is successful
- Take away valuable metrics to use on your own DAM investment
Hear from top performing organizations on how their workflow, collaboration and customization is configured to ensure they are successful
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Maximizing ROI from Digital Asset Management (DAM) Investments
1. Maximize Return on
Digital Asset Management (DAM) Investments:
3 Secrets to DAM Success: Workflow, Collaboration, and Customization
December 4th 2013
We will begin shortly
3. Agenda
Benefits of Digital Asset Management (DAM)
3 Secrets to Maximizing ROI on DAM
Investments
Measuring the Success of DAM
Key Recommendations
4. TODAY’S STATS
Survey
Respondents
Total survey responses: 459
Today’s Stats &
Methodology
PERFORMANCE
BASED ALGORITHM
2013 Content
Survey
(Aug. 2013)
n= 265
2013 Web
Content
Survey
(May. 2013)
n= 194
Revenue Growth
Asset Utilization
User Adoption Ratio
Top Performers:
Respondents that
achieved Top Quartile
performance in key KPI’s
Everyone Else
9. 89%
Capture Metadata
65%
82%
Search / Discovery
91%
Distributed Access to
Centralized Files
Benefits of
DAM
(Reasons to Implement)
73%
75%
67%
Time Savings
78%
54%
Cost Savings
86%
49%
Rights Management
28%
43%
Security
37%
0%
Top Performers
25%
50%
75%
Everyone Else
100%
10. 67% of Respondents plan to increase
budget for content management initiatives
in 2014
Investments in
DAM on the
Rise in 2014
Why?
Operational infrastructure takes a back seat
during a down economy – good sign for 2014
Proliferation of digital content continues at
exponential rates
Demand for emerging digital media continues to
grow – rich media, mobile access, etc.
13. What Are Top Performers Doing To Mitigate
These Challenges?
14. 35% Integration with
“Higher” Level of Effort
33% Granular Security
existing systems
49% Collaboration
How Current
DAM Users
Maximize the
ROI in DAM
Mid Level of Effort
54% Open Access via Any
70% Workflow
Platform
67% Search
Low Hanging Fruit
73% Re-Use of Content
Top 2 ways to maximize investments in DAM
according to All Respondents.
43% Licensing & Rights
Management
15. Support the unique
aspects of each
organization.
CUSTOMIZATION
3 Secrets to
Success
According to
Top Performers
COLLABORATION
WORKFLOW
Support demands
of a distributed
workforce.
Support business
process - not just
file capture.
16. Top Performers are:
3x more likely than Everyone Else to utilize systems that support
Version Control
Workflow
5x more likely to use systems that are capable of converting
content into other formats (such as high or low res images, etc.)
9x more likely than Everyone Else to use business rules and
workflows to streamline metadata capture and reduce the
burden of manual entry on the end user
Let’s take a look at what the XO Group is doing with their workflow
17.
18. DAM can provide a centralized repository for rich media
to be consumed across a variety of mediums including
the internet and mobile
Collaboration
73% of Top Performers ranked distributed access to
centralized media as a top 3 reason to implement DAM
Let’s hear from Lippincott
19.
20.
21. Four Implementation Goals
1. Determine core set of data
3. Formalize workflow
2. Enlist beta testers
4. Develop targeted training modules
22. Six Key Offerings
Brand Strategy
Brand Activation
and Management
BrandView
Organizational
Engagement
Experience
Innovation
Design and
Expression
23.
24. Workflow and Collaboration are only valuable if
users are in the system
Customization
There’s a direct correlation between return on
investment and use of DAM
How do you deliver value from DAM?
Content is regularly uploaded and tagged with metadata
Access to content- search and you shall find
Usability – Is the system intuitive?
27. Tangible metrics to measure ROI in DAM aren’t
always easy to come by.
How do you
measure
success?
Here’s what Top Performers say:
User Activity
45%
Cost Savings
30%
Digital Asset…
Production / Cycle…
-20%
0%
28%
24%
20%
Top Performers
40%
60%
28. Large Financial Institution:
Measures system utilization on a monthly basis
Tells them when to investigate issues in workflow and
areas of customization
# of users that logged in each month
Measuring
User Activity
= System Utilization Ratio
Total # of users in the system
14
12
10
8
6
4
2
0
January
February
March
April
May
29. Agency
Hard and Soft Cost Savings in DAM
Benchmark Results Before and After
BEFORE IMPLEMENTATION
Measuring
Cost Savings
Average Hourly Salary x Time Spent in Manual Tasks x Number of Users
= $ Cost of Time Spent Before DAM
AFTER IMPLEMENTATION
Average Hourly Salary x Time Spent in Manual Tasks x Number of Users
= $ Cost of Time Spent After DAM
In fact, I recall during our prior discussions Ryan, at the XO Group, mentioning building structured metadata was one of your implementation goals with your DAM. Can you tell us a little bit about the XO Groups goals in using a digital asset management solution and what the XO Group is doing around workflow?
Ryan:Provide a high level on the challenges before Cumulus , why they chose CumulusTouch on Implementation GoalsBuild structured metadata setsCatalog all magazine assetsCatalog all photo shoot assetsDesign automation for asset ingestionWhat they are doing around workflowMagazine workflowPhotography workflowGleanster Question:How did XO Group determine what workflows would be developed first?Talk about Photography workflow30 binders, 15 DVDs eachFrom 2005+Across all brandsPhoto Shoot Automation Reorganized files on DVD’s to fit new structureUsing Roboflow, built hot folder to process filesProcessed all DVD’s in four months145,000+ recordsGleanster Question:Was there a governing committee or stakeholder group involved in the process? Photo Shoot Folder Structure (Show in Live Environment)Show in your environment , Upload resultsGleanster Question:Are there additional workflows that they are looking to implement their workflow?
Erica, top performers rely on DAM technology for a number of capabilities that help support and enhance internal collaboration. At Lippincott, your DAM is critical for your teams collaboration. Can you tell us about Lippincott’s goals in using a digital asset management solution and how it helps with your teams collaboration?
ErikaProvide a high level overview on Lippincott’s challenges before Cumulus & why they chose CumulusTouch on implementation goalsGoal 1Goal 2Gleanster Question:What is Lippincott doing around collaboration?Talk about how Lippincott uses Cumulus SitesTouch on how the executive team uses Sites to pull various slides in Cumulus and create a PPT deck (focus on this area)How they’ve branded the site to increase adoptionGleanster Question:Does Lippincott have plans in the future to help improve their collaboration?The ability to send notes and provide comments
ErikaProvide a high level overview on Lippincott’s challenges before Cumulus & why they chose CumulusTouch on implementation goalsGoal 1Goal 2Gleanster Question:What is Lippincott doing around collaboration?Talk about how Lippincott uses Cumulus SitesTouch on how the executive team uses Sites to pull various slides in Cumulus and create a PPT deck (focus on this area)How they’ve branded the site to increase adoptionGleanster Question:Does Lippincott have plans in the future to help improve their collaboration?The ability to send notes and provide comments
ErikaProvide a high level overview on Lippincott’s challenges before Cumulus & why they chose CumulusTouch on implementation goalsGleanster Question:What is Lippincott doing around collaboration?Talk about how Lippincott uses Cumulus SitesTouch on how the executive team uses Sites to pull various slides in Cumulus and create a PPT deck (focus on this area)How they’ve branded the site to increase adoptionGleanster Question:Does Lippincott have plans in the future to help improve their collaboration?The ability to send notes and provide comments
What has your organization done to customize your DAM?Erika can touch on how Lippincott has customized their DAM to make it easier to use/increase adoption?Talk about how they branded solutionRyan can touch on how XO Group has customized their DAM to make it easier to use/increase adoption?Metadata specific to XO Group assetsWorkflow specific to their industryIan to ask: How does your companies deliver value from your DAM?Erika & Ryan talk about how they get value from their DAM.
Ryan and Erika can contribute to the conversation use it as a group discussion.
Ian: Simplicity in the eyes of the user comes from 3 questions:Can I find what I need?Is it easy to upload files?Does the system make my life easier?Consider the Asset LifecycleThe stage of an asset matters.Separate work-in-progress, production ready, and archived assetsEngage users when making a purchase decision on DAM – it should not be made exclusively by management.Consider subjective surveys with end-users before investing- capture their experiences on ranking scales that can be benchmarked laterExample: Can you find assets in the system (1-5)?
RyanWhat was the biggest hurdle you had to overcome, and how did you manage it? ErikaWas it hard to get the Lippincott team to start using your DAM? How long did it take?What did you do to help get your team get onboard?IanBased off your research where might the top performers be investing specifically? LeslieWill we be able to get a copy of the report?