Video content marketing plan

Video content marketing plan
In this file, we share with you all information that related to video
content marketing plan such as video marketing tips, video marketing
tools, video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
I’m going to let you in on a little secret about the future of online
marketing. It comes straight from Fred Wilson, a venture capitalist
who’s invested in Etsy, Twitter, Tumblr and Zynga (ahh yes, I now
know who to thank for Farmville).
It’s this: driving traffic to your site to have conversations with customers
and potential customers. In other words, the future is conversational or
content marketing.
What is Content Marketing?
Content marketing is giving away something valuable in order to build a
relationship with your ideal audience that leads to trust, loyalty and
sales.
Video marketing. Free pdf download examples Page 1

The concept isn’t new. For nearly 100 years, traditional media has given
away content to audiences on television and radio in exchange for
advertising revenue.
Facebook and YouTube also give away their product but they rely on
you and me to produce the content to support their ads.
Thanks to the Internet, you are now the network. You own your space (a
key difference between renting space on social networks) and can
produce the content you want on your corner of the Web.
This includes:
Blogs – This is the easiest way to get started with content marketing.
Thanks to blogging platforms like WordPress and Tumblr, you can have
your blog up and running (for close to free) in 30 minutes.
Video – If you want to entertain or teach (or both), start a YouTube
channel and put your webcam or iPhone to work on the #2 Search
Engine in the world. Chances are, your competitors are not using video
so this is a great opportunity to stand out in the crowd.
Podcasts – Here’s your chance to star in your own radio show and
interview your industry heroes or espouse your knowledge on a topic
you know a lot about. The beauty of podcasts is in how portable they
are. People listen to them in the office, on the commute or in the gym.
The One-Page Content Marketing Plan

As a small business or entrepreneur with limited time and resources, you
don’t need an exhaustive guide on content marketing.
What you do need is a simple plan that propels you toward action.
I’ve created a tool called the One-Page Content Marketing Plan to help
you craft your strategy. You can download the template at the end of this
post. No email opt-in required.
But first, follow these six steps to create your plan:
1. Define your people.
Be as specific as you can in answering these questions:
· Who are you trying to reach with your ideas?
· What does your ideal audience look like?
· Where do they hang out online and what are they talking about
there? Are you a part of those communities?
2. Determine your objectives.
Choose two to start (remember: simple). Here are some examples:
· Do you want to generate interest in your products or services?
· Provide support for customers?
· Build a community around your cause?
· Establish yourself as an authority in your field?

3. Set your goals.
Choose two goals that answer this question: What will success look like
6-12 months from now? (That’s about how long it takes to start seeing
results from your efforts).
Here are some examples:
· Do you want to land a book deal with a major publisher?
· Publish your own e-book?
· Land a certain number of clients?
· Start an online course for your ideal audience?
· Get a promotion or new job in your field?
· Raise money for an important cause?
4. Determine the types of content you’ll produce.
It’s important to take two things into account here:
a) What your talents are — focus on your strengths since you’ll be doing
this yourself.
b) What your ideal audience wants and needs from you — talk to people
about questions they have and find a way to answer them. If they have
nagging problems, solve them.
Once you’ve figured those things out, you’ll have a clearer picture of
the kinds of content you should start creating.

· Tutorials — Teach people something new with easy-to-understand,
step-by-step instructions (they’re searching Google and YouTube
for this information every day). My Tumblr and Picmonkey
tutorials are by far the most viewed articles on the Uncommon.ly
site.
· Guides — A guide doesn’t have to be a 40 page ebook. But it
should provide big value to your audience by teaching them a new
skill or showing them how to be more successful in their business.
· Interviews — People love to learn from industry leaders about
their work process & routines, their secrets to success or how they
overcame setbacks. To differentiate yourself, develop your own
interview style and structure your interviews around a common
theme. Lifehacker’s How I Work and Copyblogger’s Writer Files
are great examples of this.
· Infographics — Infographics creatively visualize facts and figures
and are highly shareable online. Visually, Piktochart and Infogram
offer free templates for creating infographics.
· Curated Content — Most of your what you produce should be
original but curated content can provide a great resource for your
audience and drive big traffic to your site. Laura Roeder’s post
outlining her company’s must-have business tools is a perfect
example of this (it’s been shared 650+ times!).
Three BONUS tips on producing content:
· Focus on content that maintains its relevancy and usefulness over
time, referred to as evergreen content.
· Educate, Enlighten or Entertain with your content. If you can
combine two or more, you’ll maximize your success.

· Start by establishing your blog. It’s the easiest way to gain
experience and connect with your audience. As you grow, you can
add podcasts or video if your audience wants (or asks) to consume
information that way.
5. Commit to a publishing schedule.
The quality of your content is more important than the quantity you
produce. Consistency is key though in building an audience through
content marketing so commit to a schedule — even if it’s once a week or
twice a month — and stick to it. As you develop the habit of publishing
on a deadline, you can increase the amount of content you deliver.
6. Craft your promotion strategy.
One of the biggest challenges you face online when creating great
content is figuring out how to effectively promote it. After all, it doesn’t
matter how good that content is without an audience to consume it and
share it with the world.
This doesn’t happen overnight but there are some battle-tested strategies
for gaining the attention your content needs to spread online.
Here are a few:
Email List
Establish an email list with a provider like Mailchimp (free for up to
2,000 subscribers) and make it easy for people to subscribe to your list.

· Put a sign up form at the top of your blog.
· Put a sign up form at the bottom of each blog post.
· Use a feature box (built-in if you run the Thesis theme) or include
your sign up form in a header text widget. OptinAgent offers some
great, cost-effective templates.
· Create a Facebook tab with a signup form (Mailchimp).
· Share a link to your sign up form on social media.
Write original emails to your audience (instead of broadcasting your
blog posts) with links to your published content online. Write as though
you were sending a personal, informal email to a friend.
Franciso Rosales of SocialMouths shared how this strategy helped boost
his email subscribers by 500% in one week alone.
Social Media
Social media isn’t a magic bullet but it can be a great way to drive traffic
to your content online. Decide which social media channels you’ll use to
promote your content. You don’t have to be on all of them (including
Facebook). Focus on where your audience actively participates.
Remember — don’t be a self-promotional spammer on social media.
Here’s a quick guide for sharing your content on social media the day
you publish:
· Facebook — 2x (can test photo with link vs. link with copy)
· Twitter — 2x (can test different headlines)

· Google+ — 1x
· Pinterest — 2x (test different images and copy with link)
· Tumblr — 2x (test different images and links)
· LinkedIn — 1x
Build Relationships, Not Links
Producing great content is hard work. When you’re just getting started
without an audience, it can be tempting to email influential people in
your niche, asking them to promote your work. This isn’t content
marketing, it’s spam.
Mark Schaefer makes this analogy:
“Deluging bloggers with desperate attempts at content placement is
not content marketing…If you’re engaging in this practice, you’re
having about the same impact as a carnival worker shouting on a
crowded midway hoping that somebody will look your way and toss you
a link.”
Instead, Mark says, focus on creating great content that’s RITE —
Relevant, Interesting, Timely and Entertaining. Over time, that content
will attract a vigorous audience organically. That’s what you want to do.
By the way, there is a right way to interact with influential people online
in a way that builds trust and authenticity.
Spend time every day reading, listening and watching content they
produce and leave thoughtful, valuable insight in the comments. It is

hands down the best way to get on their radar and establish yourself as
an authority interested in serving their audience.
Focus on building relationships, not links.
Here’s what to do next
It’s never been easier to get started producing content online but
competition is stiff. You need a strategy for standing out in a sea of
sameness and attracting attention to your site.
Use the One-Page Content Marketing Plan to get started. Here’s the free
download (no email opt-in required):
Right click and select “Save link as” to download this free plan (.doc).
Why no email opt-in? Because I want to help as many small businesses
and entrepreneurs as I can with this plan. So forward this email, share it
with your friends online, or write about it on your blog.
II. Video marketing tips
#1: Take advantage of video’s
branding opportunities
For branding purposes, have your
company logo displayed
prominently somewhere on the
screen. You can do this at all
times, or during key times in your
video.

In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#2: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#3: Make your title count
Just like a headline to a blog post, video titles can pull powerful traffic.
There are two main reasons why the title is so important. One, a great
title can instantly grab a viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#4: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand

#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!

Video content marketing plan

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