GM

1. OPERATIONS MANAGEMENT
JORDAN, SAM, GLIB, ALEC

2. INTRODUCTION
•American multinational corporation
• Vehicles
• Engines
• Transmissions
• Marine
• Financial Solutions
• Emergency Services

3. September 16,1908
HISTORY

4. •1,300 acres
•Tests
• Prototype
• Production
1923 – Proving Grounds

5. 1941 – Parade of Progress
50% of the
population
Futureliner

6. 1954 – Motorama
•Design of the Future
•Most advanced machinery
•Cadillac – US Presidents

7. 1969 – Urban Car Experiment
•Design efficiency
• Battery
• Steam
• Boiler
• Turbine
• Petroleum

8. •Share price – $32.06
•Market Cap. - $50.5 billion
•2015 Revenue – $152.4 billion
•Net Income - $9.69 billion
FINANCIALS

9. •Location
•Different models to
fit global customer
needs
GLOBAL STRATEGY

10. • “Dedicated to provide products and services of
such quality that our customers will receive
superior value while our employees and business
partners will share in our success and our stock-
holders will receive a sustained superior return on
their investment.”
MISSION

11. Differentiation
•Quality
•Technology
•Design
COMPETITIVE ADVANTAGE
STRATEGY

12. •6 Continents
•140 Countries
•70 Languages
GLOBAL LOCATION STRATEGY

13. •General Motors is driven to maintain the
highest quality standards. Quality and safety
are part of our very foundation. Safety is
something we will never compromise.
QUALITY

14. •Locate suppliers w/ logistics
•Technological advanced assembly design
•Machine/human interaction
PROCESS STRATEGY

15. S.W.O.T. ANALYSIS

16. STRENGTHS
•Global presence
•Large market share
•Brand Portfolio
•Robust technology capabilities

17. •High cost structure
•Poor employee/management relations
•Focus more on local market
WEAKNESSES

18. •Global focus
•Fuel-efficient/zero emission design
•Improve productivity
OPPORTUNITIES

19. •Raw material price increase
•Fluctuating exchange rate
•Competitor fuel-efficient designs
•US financial crisis
THREATS

20. NEW PRODUCT
DEVELOPMENT INITIATIVE

21. SUPER CRUISE

22. •What markets to integrate it in
•Hire personnel to design
•Suppliers for new components
SUPER CRUISE

23. CAR UNITY

24. •Logistics
•Location
•Facilities
CAR UNITY

25. •Technology
•Material suppliers
•Manufacturers
Fuel-Cell R&D

26. PATENED WELDMENT

27. •New suppliers for different material
•Facility capabilities updated
•New machines
PATENED WELDMENT

28. THANK YOU