Is now a good time for eCommerce merchants to invest in Latin America? This presentation takes a look at the current economic conditions and the outlook for the coming years.

1. eCommerce Latin America
Why Latin America?
Why Now?

2. One of the fastest growing regions
Contribution to world economic growth by region between 2011-2021 (%)
Source: BBVA Research and IMF WEO
North America
Western Europe
Africa
Latin America
Asia (ex. Japan)
Eastern Europe
Japan
Middle East
Australia &
New Zealand
10.5
7.8
4.1
5.8
6.0
57.9
1.8
5.0
1.0

3. Latin America will continue growing at
higher rates than developed economies
5.27%
3.21%
2010
3.85%
1.58%
4.53%
3.53%
1.41%
3.75%
4.07%
2.03%
4.09%
4.36%
2.44%
4.09%
World Advanced Economies Latin America & the Caribbean
2011 2012 2013 2014 2015
4.55%
2.64%
4.02%
GDP Growth6.16%

4. Increase in mobile and internet adoption in Latin America
100
Millionsofusers
200
300
400
500
2005 2010 2015
170
68
205
355
285
451
Mobile users
Internet users
+165%
+319%
31%
75%
60%
12%
35%
60%

5. Mobile internet is growing hugely in Latin America
421%
Growth in Brazil’s mobile
broadband subscribers
2011-20121
194%
Increase in Argentina’s
mobile broadband
subscribers 2010-20122
107%
México’s growth in mobile
broadband subscriptions
2011-20123
105%
Chile’s growth in mobile
broadband connections
20114
69%
Increase in Colombia’s
mobile internet use 20115
60%
Uruguay’s growth in
broadband connections
20116

6. Latin America’s eCommerce
5
Billion
68 Billion USD increase in 10 years
USA 2010
176 billion USD
China 2010
75 billion USD
Europe 2010
112 billion USD
28
Billion
73
Billion

7. Top 10 countries for social media engagement: Time spent
The average time spent on social networks worldwide is 5.2 hours per month. The country with the
highest average time spent on social networks is Argentina with 9.8 hours. Of the top 10 countries,
Mexico showed the lowest time spent on social networks with 7.5 hours.
5.2
9.8 9.7 9.6
8.7 8.6
8.2 8.1 7.9 7.9
7.7 7.5
Source: ComScore, Media Metrix, November 2012
Notes: Data represents users aged 15+, accessing from home/work locations. Excludes
visits from public computers (internet cafes) and mobille and PDA devices.

8. The time is now: Consumers are here today
Per capita disposable income: $5,700 (2.5x China, 4.5x India)
CHINA
$ 2.9 Trillion
1.3 Billion
LATAM INDIA
$ 2.8 Trillion
490 Million
$ 1.5 Trillion
1.2 Billion

9. Join us for the webcast:
Winning LatAm
eCommerce & Payment
Strategies for Latin America
To learn more
www.globalcollect.com/latam_webcast