The majority of Americans are said to wait in line (in a real shop) for no longer than 15 minutes. However, on the web, 1 out of 4 customers will abandon a webpage that takes more than 4 seconds to load.

1. Website speed
How Website Speed Affects Conversion Rates

2. Let’s start with Web shopping

3. Cloud computing can be described in two ways:
Are you running an e-commerce on the web? The first rule of e-
commerce says that if the customer cannot find your product/service, he
cannot buy it.

4. Cloud computing can be described in two ways:
The number of web shoppers in US alone in 2011 was said to be 178,5
million and is to reach 200 million by 2015 (source: eMarketer) which will
equal 90% of all internet users in US.

5. Cloud computing can be described in two ways:Speed is essential on the web

6. Cloud computing can be described in two ways:
Now, to consider the patience of your customers. The majority of
Americans are said to wait in line (in a real shop) for no longer
than 15 minutes. However, on the web, 1 out of 4 customers will
abandon a webpage that takes more than 4 seconds to load.

7. Website Speed Facts

8. 1st FACT: Page load time is one of the many factors that determine where in the
SERPS (Search Engine Results Pages) Google places your website.

9. Thats why even 1 second counts on the web

10. Whether your customers are there for a pretty interface, clear privacy policies,
for the best bargain, or simply because they have found exactly what they were
looking for, they had to get there in the first place, and quickly.

11. If you could cut that path to your website even shorter, and this is a matter of
milliseconds, you could convert more visits to actual orders.

12. An advantage of 250 milliseconds of a page load time, according to recent
research, is what keeps your customer from going to your competitor. Have you
done research to compare your page load time with competitors?

13. Walmart Example

14. Take an example of Walmart. When they found out they were not the fastest
retail site on the internet, compared to EBay, Amazon etc., they have decided to
overhaul their site speed. Their result:

15. For every 1 second of improvement they experienced up to a 2% increase in
conversions

16. For every 100 ms of improvement, they grew incremental revenue by up to 1%

17. source: WebPerformanceToday

18. Amazon, Shopzilla, Yahoo, AoI and Mozilla Examples

19. Shopzilla speeded up average page load time from 6 seconds to 1.2 seconds,
and increased revenue by 12% and page views by 25%.

20. Amazon increased revenue by 1% for every 100ms of improvement (same as
Walmart).

21. Yahoo increased traffic by 9% for every 400ms of improvement.

22. Mozilla got 60 million more Firefox downloads per year, by making their pages
2.2 seconds faster.

23. Or, to take a different turn on stats, a giant, such as Amazon can suffer a loss of
$1.6 billion from a slowdown of page load time of just a single second.

24. 2nd FACT: 80% of internet users stop watching a video if it buffers.

25. 3rd FACT: Users begin to drop off a site when its response time is longer than
2.5 seconds according to latest usability research. (Source: Forrester Research)

26. Cloud Service
What Can I Do With It?
What can you do to overhaul your site speed?

27. Use website speed testing tools

28. Some you can use are Pingdom, or Page Speed Online. In this way, you can
continually make improvement to balance your conversion and bounce rate. You
can precisely detect components that are slowing down your site.

29. Reduce the number of components on your page

30. Make a simple design. This will immediately reduce the number of HTTP
requests to download all the graphics, video, JavaScript files from your website.
Don’t forget to optimize images and video in size and format.

31. Clean up your code

32. Many extra lines and tags in your code exist but are not necessary for the
website to function. These ‘junk’ lines always mean extra work for browsers.

33. Use a Content Delivery Network (CDN)

34. An implemented content delivery network (CDN) uses servers deployed in
multiple data centers.
By choosing a CDN hosting over a standard one, you ensure that the content is
delivered from a server located closest to the end user. This will also save you
money on buying additional hardware and software for the server.

36. Conclusion
Now, when you can see the importance of the
website speed, you can optimise your website
and be further ahead of your competition. Also
you will increase your chances to get better
position in SERPS. Saving the time of your website
users can only lead your website to better future.
Visit www.globaldots.com for further info.

37. How do we help?
Analyze your business challenges
Propose the best solution for your
needs
Integrate best technology vendors
Actively monitor and suggest
improvements
Work with your team

38. Clients
Partnership opportunities | www.globaldots.com

39. Having questions? Let our specialists answer any of your
inquiries.
Email us at sales@globaldots.com
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