1. Global Editors Network News SummitParis • June 19.-21.2013
Team: Deutsche WelleXiegong Fischer, EditorCosmin Cabulea, Development/Visualization
Mirko Lorenz, Editor/Information Architect
HACK THE NEWSROOM//USER ENGAGEMENT
A What-if Tool for Young
People to Plan their
Careers Using Data

2. BECAUSE:
HOMEPAGE RE-DESIGN IS NOT ENOUGH

3. WHY?
WHAT? HOW?
This is how we worked....

4. RIGHT NOW:
EACH DAY MILLIONS OF USERS ARE
TRICKED OUT OF THEIR DATA
(TO AVOID TERRORISM & TO SELL MORE SHOES.)
JOURNALISM SHOULD GIVE DATA, NOT TAKE IT.

5. TOPIC: USER ENGAGEMENT
WHY SHOULD ANY USER GO TO OUR HOMEPAGE?

6. (SECRET TRICK)
MAKE A SMALL USER GROUP
REALLY HAPPY,
NOT A BIG AUDIENCE
JUST A LITTLE BIT HAPPY

7. HELP (YOUNG) PEOPLE
TO CHOOSE A PROFESSION

8. WHICH JOB WOULD MAKE ME
RICH AND HAPPY?

9. YOUNG PEOPLE STRUGGLE
CHOOSING THE RIGHT JOB
FACT: 25% OF ALL GERMAN GRADUATES FLOCK TO JUST 4 (!) POPULAR PROFESSIONS*
What my
parents
want
What I
want
* SOURCE: DESTATIS

10. THE HOW: WHAT QUALITIES ARE NEEDED?
BE DATA-DRIVEN
BE RELEVANT
BE FIERCELY ON THE USERS SIDE

11. TECHNOLOGY:
EXTENSIVE OPEN DATA PLUS
NATIONAL JOB STATISTICS
ALGORITHM:
CALCULATING LIFETIME INCOME,
WITH ALL FACTORS

12. WHAT SHOULD BE PART OF THE EQUATION?
- YEARS TRAINING
- MONEY
- JOB AVAILABILITY
- TYPICAL RISKS OF JOB („BURN-OUT“)
- STABILITY OF SPECIFIC INDUSTRY
- SATISFACTION

13. PROTOTYPE AFTER TWO DAYS...

14. EDUCATION EQUATION

15. slef-employed doctor
employed doctor
incomeThe chart
shows how
the same job
might generate
very different pay.
(Rough Beta!)
Lifetime income - same job, but different outcome

16. EDUCATION EQUATION

17. Users can
share their results
on Facebook, for
discussion with others.

18. THIS IS LIVE NOW:
HTTP://BITLY.COM

19. THANK YOU, @GEN13!
XIEGONG, COSMIN, MIRKO