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GlobalGiving Online Fundraising Workshop in Mumbai 2016
1.
2. Agenda
• Introductions
• Fundraising – Where does Online Fundraising fit?
• How to ‘Online Fundraise’
I. Using Social Media for Online Fundraising
• How GlobalGiving can help you.
I. How can you be a part of GlobalGiving?
4. The Story of GlobalGiving
• World Bank Executives asked to develop innovative ways to combat poverty
• Potential of global marketplace for philanthropy.
• Left the WorldBank to help the underdog
• Give visibility and access to funds to small grassroots organization that might never be funded
through traditional structures of development
• Started in 2004
4
Dennis Whittle Mari Kuraishi
5. 5
Tools + Trainings
Reputation+ Visibility
$$$ Fundraising
Opportunities
Corporate
Partnerships
International
Donor base
Safe and efficient
platform
Bonus Prizes
7. 77
Who Am I?
• A Bangalore based Fundraiser
• India Partnerships Consultant
• GlobalGivings’s first India based team member
8. 8
Who are you?
• What is your name?
• What organization are you from?
• What does your organization do? - in less
than 3 sentences
• What is your role within the organization?
• What are your main sources of funding?
• 1 fundraising challenge
• 1 fundraising success
• 1 learning you want to take back today
Find a Partner- Tell them your story!
9. Agenda
• Introductions
• Fundraising – Where does Online Fundraising fit?
• How to ‘Online Fundraise’
I. Using Social Media for Online Fundraising
• How GlobalGiving can help you.
I. How can you be a part of GlobalGiving?
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Online Giving Increases Reach
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Offline:
• Audience is limited to locality
• Donors: only people physically connected with
Online:
• Wider audience reachable - not limited
• Increases visibility
• Easier to grow
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Offline vs. Online
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Goals are still the same:
• Creating relationships
• Building Trust
• Delivering a Message
• Giving people a reason to give
• Maintaining relationships
• Continue to grow your valuable work!
18. Agenda
• Introductions
• Fundraising – Where does Online Fundraising fit?
• How to ‘Online Fundraise’
I. Using Social Media for Online Fundraising
• How GlobalGiving can help you.
I. How can you be a part of GlobalGiving?
20. The power of crowdfunding
isn’t in the funding, it’s in the
crowd.
—Mari Kuraishi Co-Founder & President of GlobalGiving
21. Use Campaigns to Maintain Engagement
What makes a campaign
successful?
• Sense of urgency
• Programmatic need
• Incentives
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Plan a SMART Campaign
1) Think in
Terms of a Campaign
• Clear Objective and Deadline
2) Develop SMART campaign goals
• Able to measure progress
• Know time and resources needed
23. Get Your Story Straight
23
Online:
• Wider audience reachable - not limited
• Increases visibility
• Easier to grow
24. 24
5 Stories the Most Successful
Campaigns Tell
What’s Your Story?
26. Lets create a SMART Campaign:
Activity 1
1. Goals
2. Timelines – Deadline
3. Your one pager
• Your Story
• How will the donation be utilized? Use relatability
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Rely on Your Tribe
1) Map out your Network
• Friends, family, and other connections
2) Who can be your Advocates?
• Share your campaign on your behalf
3) Build your Community
• Find allies and advocates who share your passions
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Trust is HUGE!
How do I get advocates to work for me?
• Host them at your project
• Share insight into success and
challenges
• Develop a personal relationship
77% of millennial donors say they give when a close friend or family asks them to!
29. Lets create a SMART Campaign:
Activity 2
Mapping out your tribe –
If you needed to get an urgent message out:
How many people could you reach? How?
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Start Strong
Count on your friends to start you out right!
• Donors believe they have a greater impact on
projects that are nearly funded
Plan to go big on Day One
• The first and the last days are the most important
days of your entire campaign!
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Email like a Pro
Be Personal
• Address your emails to each individual donor!
Consider segmenting groups
• This type receives a better response than generic content
Conduct Individual Outreach
• For high-potential donors send highly personalized emails
Trust us it’s worth your time!
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Keep it Simple
Powerful fundraising emails have 4 simple components:
• a high-quality photo
• a short story about your project or
beneficiary
• a link or button to make a donation
• a clear call to action
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Prepare to Share
1) Know your audience “social listening” before “talking
2) The Millennial Donor
Feel a part of the movement
3) Remember: it’s not all about you
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Analyze Your Results
1) Check in with your team - What were the challenges?
2) Track your data - See what
worked for your audience
3) Wrap it up - Share your results
4) Ask for Feedback
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Pick a Great Platform
1) Tools and Features
2) Fee Structure
3) Ongoing Fundraising vs. One-Time Campaign
4) Tax Advantages
5) Reputation, Brand Recognition, & Vetting
6) The Bigger Picture
39. Lets create a SMART Campaign:
Activity 3
• Your Calendar – pre/during/post
• Your Communication timelines
• Build your TEAM
40. Agenda
• Introductions
• Fundraising – Where does Online Fundraising fit?
• How to ‘Online Fundraise’
I. Using Social Media for Online Fundraising
• How GlobalGiving can help you.
I. How can you be a part of GlobalGiving?
44. 3.
56% of those that support nonprofits on the Social Web confirm that compelling
storytelling is what motivates them to take action on behalf of nonprofits.
2. Tell a STORY!
*Source : Waggener Edstorm
53. Organic vs. Paid
Paid ads increase reach
If you don’t have a large marketing budget,
there’s still hope!
How to increase organic reach
Post at the right times
Use visuals
Be authentic
Add a call to action
54. Agenda
• Introductions
• Fundraising – Where does Online Fundraising fit?
• How to ‘Online Fundraise’
I. Using Social Media for Online Fundraising
• How GlobalGiving can help you
I. How can you be a part of GlobalGiving?
56. GlobalGiving in
India
- There are 437 projects in
India
- Indian donors are the 5th
largest group of givers on
the site
- We have 8-10 strategic
partners
- Large grant giving
programs with a few
corporate partners
57.
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GlobalGiving Sustainability
15 % Fee
2% Administration Fees
Keeps GlobalGiving sustainable as a NGO to
provide for you
Reliable connection with world wide
donors and corporate partners
3% Credit Card Fees
Covers standard credit card fees from
donors’ cards
U.S. tax deductions donations
10% Resources and Access for
Your Organization
Access to 400,000+ donors and 60+ Corporations
Free trainings, tools, and campaign strategizing
Free one-on-one consultations – call us anytime!
Donor Management and Analysis
Full Calendar of Matching Days and Organization Campaigns
Rewards and benefits for being active
59. 59
2% Administration Fees
Keeps GlobalGiving sustainable as a NGO to
provide for you
Reliable connection with world wide
donors and corporate partners
3% Credit Card Fees
Covers standard credit card fees from
donors’ cards
U.S. tax deductions donations
10% Resources and Access for
Your Organization
Access to 400,000+ Donors and 60+ Corporations
Free trainings, tools, and campaign strategizing
Free one-on-one consultations – call us anytime!
Donor Management and Analysis
Full Calendar of Matching Days and Organization Campaigns
Rewards and benefits for being active
The majority of our donors cover a portion of the fee
as they complete their donation.
Averages to
9% Fee
64. Agenda
• Introductions
• Fundraising – Where does Online Fundraising fit?
• How to ‘Online Fundraise’
I. Using Social Media for Online Fundraising
• How GlobalGiving can help you
I. How can you be a part of GlobalGiving?
65. How To Join GlobalGiving
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1) www.globalgiving.org
2) Click JOIN tab
3) Click Green button
4) Start Application
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Requirements: $5000 from 40 donors
Time Frame: 1 month
Date: March 1st - March 31st EST
Application Deadline: January 31st, 2016
Apply TODAY to automatically receive updates leading up to the challenge!
The Open Challenge
68. Activity: Let’s create a strategy…
GOAL : Raise $5000 from 40 donors in 1 month
1. Map out communication plan for the entire the campaign
2. Include when to use Twitter, Facebook, Email, and any other resource you use
3. Human Resource Planning
69. Testimonial - Arlington Academy of
Hope
69
Why GG?
GG is helping nonprofits become more successful and effective.
New donors, more from current donors, lapsed donors rejoin,
more exposure, matching money and bonuses.
Some organizations and people you couldn’t reach find and
fund your organization thru GG.
GG fee covers training and support which for AAH, has been invaluable.
It’s a valuable credential!
Good luck to all of you!