Thank you for joining us! Here are the slides from our nonprofit training in San Juan, Puerto Rico in February of 2018

1. welcome

2. Schedule
Welcome 5 min
About GlobalGiving 15 min
Online Fundraising 30 min
SMART Goals 30 min
BREAK
Network Mapping 30 min
Storytelling 30 min
Our Approach to Disasters 15 min
Grants and Join GlobalGiving 30 min
Questions 15 min

3. Mucho gusto!
Britt Lake
Chief Program Officer
blake@globalgiving.org
Marlena Hartz
Content Marketing Manager
mhartz@globalgiving.org

4. About
GlobalGiving
Photo: Build a School for 120 Students in Puerto
Rico by NuestraEscuela

5. W H O W E A R E

6. GlobalGiving is the first and largest crowdfunding
community for nonprofits, donors, and companies. We
are a registered 501(c)(3) nonprofit with a mission to
transform aid and philanthropy to accelerate
community-led change. We make it possible for local
organizations to access the funding, tools, training, and
support they need to become more effective.

7. We’re more than a platform. We’re a partner!

8. Our Founders
Mari Kuraishi +
Dennis Whittle

9. Always
Open
Never
Settle
Committed to
WOW
Listen, Act,
Learn. Repeat.

10. $320m
Dollars donated
through
GlobalGiving
15
Years of
operation
752k
Donors giving
through
GlobalGiving

11. 19k
Projects funded on
GlobalGiving
170
Countries
226
Corporate Partners

13. F E A T U R E S + B E N E F I T S

14. We’re here to support our
nonprofit partners with
whatever they need, from
account navigation to
online fundraising strategy
development to social
media tactics.
One-on-one
Support

15. GlobalGiving works hard
to introduce new donors,
new corporate partners,
and new organizations to
the community.
New
Networks

16. Thank you note tools,
donation management,
project report sends, and
much more—GlobalGiving
offers numerous ways to
develop your donor
relationships.
Donor
Tools

17. GlobalGiving is here to
do more than procecss
your donations—we’re
here to offer you access
to ideas + information!
Training +
Resources

18. To help our partners
activate their networks
we offer a calendar of
campaigns every year
with matching days,
photo contests, and
much more!
Campaigns

19. With thousands of nonprofit
partners, we’re working to
build a community of
collaboration and
information sharing.
Community

20. Fundraiser
Pages
Mobile
Giving (US
donors)
Customer
Service
Mobile friendly
website
GlobalGiving
marketing
UK Gift Aid

21. W H A T I S G L O B A L G I V I N G ?

22. Basics of
Online Fundraising

23. W H A T I S O N L I N E F U N D R A I S I N G ?

24. Online fundraising is the act
of raising funds using digital
tools + communications

25. Online fundraising and
crowdfunding should
be used in collaboration
with your other
fundraising tools.
It’s another tool
in your toolkit

26. Q U E S T I O N
What has your experience been like?
Are you currently fundraising online?

27. Online Fundraising grew 14% in 2016—with
conversion of online visitors up by 8%

28. Local
Offline fundraising is
limited to a geographic
area, or the cost of have a
global physical presence.
OFFLINE
Global
ONLINE
Going online opens networks
up to a global scale quickly,
cheaply, and efficiently.

29. 1. Access more money
2. Build relationships with your network locally + globally
3. Build trust and credibility
4. Expand your network of supporters
5. Share your impact!
Goals: Offline or online are the same

30. W H Y C R O W D F U N D ?

31. Crowdfunding is practice of funding a
project by raising many small amounts of
money from a large number of people.

32. “The power of
crowdfundingisn’t in
the funding, it’s in the
crowd.”
M A R I K U R A I S H I

33. 72% of giving in 2017 came
from individual donors

34. DIVERSE FUNDING
SOURCES
mitigate risk

35. H O W D O I S T A R T ?

36. Set SMART goals and
decide how online
fundraising +
crowdfunding best
fits into your work.
Strategize
Pick a platform,
develop a
fundraising calendar
that makes sense,
and get started.
Plan
Create content and
stories to inspire
donors. Develop a
schedule for sharing
your content!
Create +
Share
Reach out to your
networks, cultivate
relationships, and
ask people to give by
your deadline.
Network +
Raise

37. Setting SMART
Fundraising Goals

38. W H A T I S A S M A R T G O A L ?

39. Specific
Measurable
Action-Oriented
Realistic
Time-Bound
SMART
is an acronym

40. “S”
Your goal should be Specific

41. NOT SPECIFIC
• Raise $10,000
• Have 100 donors
• Increase “followers” to 35,000
SPECIFIC
• Raise more funds
• Engage more donors
• Have more “followers”

42. “M”
Your goal should be Measurable

43. NOT MEASURABLE
• Increase subscribers by 50%
• Raise $50,000
• Acquire 25 new recurring
donors
MEASURABLE
• Have more email subscribers
• Raise a part of our budget
• Increase recurring donors

44. “A”
Your goal should be Action-Oriented

45. NOT ACTION-ORIENTED
• 3% of newsletter subscribers
open our email
• 35 Facebook followers share
our fundraising campaign post
• Accrue an NPS score of 25 for
donor satisfaction
ACTION-ORIENTED
• Increase newsletter readership
• Create a viral Facebook post
• Make donors happy

46. “R”
Your goal should be Realistic

47. NOT REALISTIC
• Raise $10,000
• 44% of our subscribers open
our emails
• Get 25 new donors
REALISTIC
• Raise $10,000,000
• Have 100% of our subscribers
open our emails
• Get one new donor

48. “T”
Your goal should be Time-Bound

49. NOT TIME-BOUND
• Raise $15,000 by Dec. 31
• Get 25 new donors during the
Year-End Campaign
• Acquire 600 new Facebook
fans by end of Q3
TIME-BOUND
• Raise $15,000 ASAP
• Get 25 new donors soon
• Get to 600 Facebook fans
some day

50. SMART is… Specific Measurable
Action-Oriented Realistic Time-Bound

51. W H Y S E T S M A R T G O A L S ?

52. • Provide focus,
direction, and
accountability
• Allow for milestone
checks and
strategic pivots
• Make for better calls-
to-action to donors

53. A C T I V I T Y
1. Draft 2-3 SMART online fundraising goals
2. Share your goals with a partner; verify your goals meet
the SMART guidelines.
3. What challenges did you have in creating your SMART
goals?
Develop SMART goals.

54. Break

55. Network
Mapping

56. “Get to know your network…
This is a critical component to
running a successful campaign.
Make long lists of your team’s
network– this includes people
that can make donations but
also people who have access to
larger networks.”
C R E A M O S
GlobalGiving Accelerator Graduate

57. W H O I S I N Y O U R N E T W O R K ?

58. Family Friends Colleagues
Neighbors
Community
Leaders
Previous Donors

59. Don’t be afraid to think
outside of the box!

60. Your network is
bigger than you think!
• Board members
• Diaspora
• Local business owners
• Leaders in the industry
• Religious institutions
• Community foundations
• Alumni
• Volunteers

61. W H A T C A N T H E Y P R O V I D E ?

62. Are they able to
provide financial
support for your
organization?
Cash
Can they volunteer?
Offer time to help your
team complete goals?
Time
Do they have a large
network? Can they
reach out to them for
your organization?
Contacts

63. Do they care deeply for
your cause or your
organization? Do they
want to be involved?
Passion
Are they well respected
in your sector? Do they
have well regarded
contacts?
Influence
Do they have
important skills they
can provide your
organization?
Expertise

64. What can they
each provide?

65. A C T I V I T Y
1. Map your current network.
2. Map your potential network.
3. With a partner, brainstorm ideas to reach your potential network.
4. Share a learning with the group.
Network Mapping

66. Knowing your network is
the whole organization’s job!

67. How to tell great
stories for change

68. Stories are powerful.

69. 56%of individuals who respond to a
nonprofit call to action cite being
motivated
by compelling storytelling

70. B U I L D I N G B L O C K S O F A S T O R Y

71. • Character
• Hook
• Setting
• Inciting Incident
• Call to Action
Story
Elements

72. Stories should
contain a single,
compellingcharacter
that is relatable to the
audience.
An Effective
Character

73. Q U E S T I O N
Tell us about a person you’ve featured in a
story on your website or social media.

74. A Hook
Stories should capture the
audience’s attention as
quickly as possible,giving
them a sense of whose story
it is and what’s at stake.

75. Setting
Stories should show—
rather than tell—the
audience about the
character, using rich
details and featuring the
character’s own voice,
without jargon.

76. Stories should chronicle
something that happens—
an experience, a journey, a
transformation, a discovery.
Inciting
Incident

77. Stories should convey
emotions that move people
to act, and include clear,
easy-to-find pathways to
for the consumer to
complete those desired
actions.
Call to Action

78. T H E T R I P L E B O T T O M L I N E

79. The Nonprofit Storyteller’s
Triple Bottom Line

80. How do our stories
empower the people
we intend to help?
Will you let them speak for
themselves?

81. How do our stories
create a healthier
social sector?
Do they make people feel
hopeful and powerful?

82. Do our stories
move people to give?
Do they help us build long-
term relationships with
supporters?

83. H O W T O Y O U U S E Y O U R S T O R Y

84. Your emails, your social media, how you talk to a stranger, how
to convey your work to a funder or board member.
Your story shows and shares your organization’s impact.
Stories can be used everywhere

85. A C T I V I T Y
1. Share your mission statement. Does it include the elements
of a good story (character, hook, setting, incitingincident, and
call to action)?
2. How are you communicating your story? On your website?
On social media? What are you doing well? What could you do
better? Do your stories meet the triple bottom line?
How does your nonprofit tell its story?

86. GlobalGiving’s
Disaster Response

87. Local
Community
1
On-going
partnership
2
Trust
3
Speed and
Flexibility
4

88. How does GlobalGiving support our
partners after a disaster?
ü Grants
ü Promoting your work to our network
ü Media attention
ü Coordination
ü Sharing your stories
ü Providing a platform for donors to give
ü Carrying out admin tasks for your organization (thank you
notes, tax receipts, processing checks, etc.)
ü Expedited disbursements when needed

89. Our partners
respond, and we
support:
• 2010 Haiti Earthquake
• 2011 Japan Earthquake +
Tsunami
• 2013 Typhoon Haiyan
• 2014 Afghanistan landslides
• 2015 Nepal Earthquake
• 2017 Hurricane Irma + Maria
• 2017 Mexico Earthquake
• Ebola Crisis
• Syrian Refugee Crisis

90. $30m
Dollars raised for
disaster relief in
2017 via
GlobalGiving.

91. Is your organization
a good fit?

92. • Is your nonprofit carrying out relief or
recovery work after Hurricanes Irma
and Maria?
• Is your organization a registered
nonprofit in Puerto Rico?
• Does your organization have strong ties
in the communities where you are
carrying out your hurricane recovery
work?

93. H O W D O I A P P L Y F O R A G L O B A L G I V I N G G R A N T ?

94. Complete the Expression of Interest
Form by March 31

95. What if I’m invited to apply for a grant?

96. 1 . C O M P L E T E O N L I N E G R A N T A P P L I C A T I O N

97. 2 . C O M P L E T E Y O U R D U E D I L I G E N C E

98. Program
Materials
Letter of
Reference
Certificate of
Government
Registration
Founding
Document
Financial
Documents
Disbursement
Information

99. 3 . P O S T A P R O J E C T

100. Sample project page:

101. What if I’m not invited to apply for a
grant?

102. The GlobalGiving Accelerator

103. The Accelerator is a time-bound fundraising campaign that will
lead an organization to become a full-time partner on
GlobalGiving once they have raised $5,000 from 40 donors! It’s
designed to support organizations to succeed in crowdfunding
through 1-on-1 support, online trainings, and great tools!
What is the GlobalGivingAccelerator?

104. Training Crowdfunding Rewards

105. For the three weeks prior
to the Accelerator,
GlobalGiving provides
online trainings sessions,
calls, and email support to
help you succeed.
GlobalGiving
Support

106. The Accelerator
Community
The Accelerator community is
active and excited! You’ll receive
advice, support, and
encouragement from hundreds of
nonprofits around the globe

107. Go to the GlobalGiving
website and start your
application. We’ll ask you
for some organization
documents.
Submit your
Application
After your application has
been approved by our
vetting team, post a
project to get ready to
fundraise.
Post a
Project
Join one of GlobalGiving’s
Accelerator fundraising
campaigns to raise $5,000
from 40 donors to become
a full time partner!
Participate
in the
Accelerator

108. W H A T H A P P E N S A F T E R ?

109. You become a full-time community member on GlobalGiving!

110. Press release
about your
success
Promotional
Toolkit
Featured in a
GlobalGiving
newsletter
Featured on
GlobalGiving
social media
Certificate of
completion
Access to
GlobalGiving’s
whole platform!

111. • Donor management +
communication tools
• Academies + trainings
• Fundraising campaigns
• Corporate partnerships
• Reputation building
and visibility
Full Partner
Benefits

112. No fee to join
No fee on grants or matching funds
No fee on tools or training
5% + 3% (transaction) fee on online
donations directly to your project

113. • www.globalgiving.org/puerto-rico
• bit.ly/HurricaneMariaForm
• www.globalgiving.org/disasters
RESOURCES:

114. Questions?

115. thank
you