The document summarizes an online fundraising workshop presented by Amanda Briggs and Alex Clayton of GlobalGiving. It provides an overview of GlobalGiving as an online crowdfunding platform, how organizations can create online fundraising campaigns, and how to join GlobalGiving. Key points include: GlobalGiving connects over 400,000 donors with organizations in over 150 countries; organizations can start campaigns and raise funds from individuals and corporations; and joining requires completing a trial fundraising challenge on the GlobalGiving platform.

1. Online Fundraising Workshop
Sydney 2015
Amanda Briggs & Alex Clayton

2. Agenda
Introductions
The GlobalGiving Platform
Online Fundraising: Your
Organization & Network
Joining GlobalGiving
2

3. Introductions
3

4. Who are we?
Who: Amanda
Briggs & Alex
Clayton
Where:
When: June-August
Why?
4

5. Who are you?
What is your name?
What is the name of your organization & what is its
mission?
What brought you here today?
5

6. What is GlobalGiving?
6

7. Our work is based on a
simple but powerful goal:
find organizations best
positioned to solve
problems in their
communities and help
increase their impact.
7

8. Our History
 1997: Creation of the World Bank’s
Development Marketplace
 2002: Creation of GlobalGiving
 2008: Launch of GlobalGiving UK
8

9. The GlobalGiving Team
9

10. Our Core Values
Always open.
Committed to WOW!
Listen. Act. Learn. Repeat.
Never Settle.
10

11. 464K 12,300 115
$180M
Unique Donors Projects Businesses
CountriesIn Donations
163
11

12. 60K +2,400 60
$32.8M
Unique Donors Organizations Corporate Partnerships
CountriesIn Donations
149
2014
12

13. 13

14. 14

15. 15

16. 16

17. 49%51%
US International
80%
20%
US International
Organizations Donors
Who uses GlobalGiving?
17

18. GlobalGiving Sustainability
10% Resources and Access for
Your Organization
Access to 400,000+ donors and 60+
Corporations
Free trainings, tools, and campaign
strategizing
Free one-on-one consultations – call us
anytime!
Donor Management and Analysis
Full Calendar of Matching Days and
Organization Campaigns
Rewards and benefits for being active
2% Administration Fees
Keeps GlobalGiving
sustainable as a NGO to
provide for you
Reliable connection with world
wide donors and corporate
partners
3% Credit Card Fees
Covers standard credit card
fees from donors’ cards
U.S. tax deductions
donations
15 % Fee
18

19. The majority of our donors cover a portion of the fee
when making a donation, averaging out to 9%
instead of 15%
19

20. Corporate Partnerships
20

21. Corporate Partnerships
 International Vetting
 Cause Marketing
 Employee Engagement
 Gift Cards
 Disaster Relief
 API (Web Services)
21

22. $882K 60 $135K
$5.5M
Microsoft YouthSpark Partnerships H.B. Fuller
TripadvisorFord Motor Company Fund
$3.5M
Corporate Partnerships 2014
22

23. I have received from my team consistently
positive feedback about GlobalGiving's
work. No challenge we have posed has
seemed beyond GlobalGiving's ability to
solve. GlobalGiving matches a compelling
opportunity to give with great client service.
-Robert Smith,
President, Eli Lilly and Company Foundation
23

24. Your Organization &
Network
24

25. What is Online Fundraising?
• Who is involved in Online Fundraising?
• What tools do they use?
• Where are they from?
• Why is Online Fundraising important?
25

26. 26

27. 27

28. The power of crowdfunding isn’t
in the funding it’s in the crowd.
-Mari Kuraishi
Co-founder & President of GlobalGiving
Crowdfunding is the practice of funding a project by
raising many small amounts of money from a large
number of people, typically via online platforms.
Crowdfunding isn't easy: it's time consuming and requires
patience, perseverance, and resilience.
28

29. Campaign Fundraising
Campaigns have…
 clear beginning and
end
Clear “SMART”
goals
an image of success
29

30. The average donor
spends 4.2 seconds
on each project
page, so make sure
you have your story
straight.
Get Your Story Straight
30

31. Activity
Pick either your Issue, Motivation, Place, Idea or
People.
Give a 30 second elevator pitch on the chosen
topic in relation to your organization!
31

32. Network
Map out your network
Advocates
Use them to empower
your campaign
Community
Embrace the crowd!
Rely on Your Tribe
32

33. Start Strong
Projects on GlobalGiving that receive their first
donation during the first 3 days of a campaign
are more likely to achieve their goal than those
that don't, regardless of the length of the
campaign.
33

34. Consider a Video
2015 GlobalGiving Video Contest Winner:
Our Dreams by Freely in Hope!
– https://www.youtube.com/watch?v=QyOFu3_KV
Mg
34

35. What did you think?
What elements of the video did you like?
– Did they have a call to action?
What would you adapt for your
organization?
35

36. 15 minute Break!
36

37. Analyze your Results
Track your data:
Google Analytics
Sign-up & Add your unique tracking code
Facebook Insights
Available with 30 likes on your page
Learn about your audience and their level of
engagement
37

38. Analyze your Results
Ask for Feedback:
Engaging with your community
Listen, Act, Learn, Repeat
Feedback Labs
Free Quiz to determine the strength of your
Feedback loop
Access tools & technology to help you improve
38

39. How to join GlobalGiving
39

40. Why GlobalGiving?
• Expand your donor network
• Gain Access to GlobalGiving campaigns
• Connect to corporate giving
• Tax-deductible donations from US and
UK based donor
• Tools, training, and resources to
increase your funding potential
40

41. Application Requirements:
• Program Materials: What are you doing?
• Letter of Reference: Who supports you?
• Certificate of Government Registration
• Founding Document w/ dissolution clause
• Financial Documents (2 yrs. prior& current budget)
• Disbursement Information
• Board Members & Senior Staff
• Agree to GlobalGiving Terms & Conditions
• Complete a GlobalGiving Open Challenge
41

42. What’s an Open Challenge?
• Post a project on our site
• Raise a minimum of $5000 from at least
40 unique donors
• Challenges last from 15-30 days
42

43. Why an Open Challenge?
• Help determine if GlobalgGiving is right for
your organization
• Help you start a STRONG campaign
• Final vetting tool for organizations
43

44. Benefits of an Open Challenge!
• Success in the Challenge earns you a
permanent spot on our site!
• Bonuses at the end of the Challenge
– Prizes for orgs that raise the most $ and have
the most unique donors
• 20% Match Day in the middle of the
Challenge, PLUS:
– $1K to the org. that raises the most money
– $1K to the org. with the most donors
44

46. Next Open Challenge:
September 2015
Application Deadline: July 24, 2015
Questions?
challengehelp@globalgiving.org

47. Activity: Mock Challenge

48. 48
Questions

49. Thank You!
49
Amanda: abriggs@globalgiving.org
Alex: aclayton@globalgiving.org