2. ACTIVITY
1. What is your organization + what is your name?
2. What is your role in your organization?
3. What is your biggest fundraising challenge in 2018?
はじめまして!
5. GlobalGiving is the first and largest global
crowdfunding community that connects nonprofits,
donors, and companies in nearly every country
around the world. We make it possible for local
organizations to access the funding, tools, training,
and support they need to become more effective
and make our world a better place.
31. Matching days for each of
the disaster that struck in
the fall of 2017
Disaster Matching
August/September
32. All donations are matched!
The matching percentage
is determined by the
percentage the
organization raises of the
total from the day
Pro-rated
Bonus Day
September
34. Month long fundraising
campaign designed to
support end of year
push. There are bonus
prizes, non-financial
prizes, and lots of
support from the team!
Year-End
Campaign
December
35. A two-month, online
course focused on
topics like developing
an online fundraising
strategy and
harnessing social
media for fundraising
Online
Fundraising
Academy
36. Online course exploring
theories of impact
measurement, practical
tools that you can use to
increase your
organization’s effectiveness
Social Impact
Academy
37. Join our monthly Peer
Learning Network
webinars to hear ideas,
learn best practices, and
gain new skills from other
nonprofit leaders
Peer Learning
Networks
44. Through marketing, matching + bonus campaigns,
corporate partnerships, disaster response, and gift
card redemptions, GlobalGiving drives additional
money to nonprofits in our community
It’s that extra money
54. GG Rewards is a system that rewards and recognizes our nonprofits partners for activities around
engagement with the platform and efforts to increase their effectiveness.
63. We continually experiment. We fail quickly and productively.
We use data and feedback to guide our course.
Core Value: Listen, Act, Learn.
Repeat.
64. There are lots of Learning Cycles
you can complete
• Watch a GlobalGiving webinar
• Use the “charting impact” tool
• Do a SWOT analysis
• Use GlobalGiving’s
storytelling tool
• Explore and use tools in the
DIY toolkit
• Explore and use the tools in
the Feedback toolkit
• Create your own!
65. Increasing your GG Rewards status
is the best way to gain visibility +
more GG Driven Funds.
66. A C T I V I T Y
Take a look at your GG Rewards Dashboard
1. Where are most of your points coming from?
2. Are there any quick wins to boost your points, and maybe your GG
Rewards status?
3. What learning cycle looks the most interesting to you?
What are 3 ways your organization can gain
points towards becoming a Superstar?
68. How did Creamos raise
$17,887 from 226 donors
in 14 days?
• Mission: Help women in Guatemala
City break the cycle of poverty through
economic training and emotional
support programs
• Founded: 2014
• Staff: 6
• Volunteers: 2
• Location: Guatemala City
73. NOT SPECIFIC
• Raise $10,000
• Have 100 donors
• Increase “followers” to 35,000
SPECIFIC
• Raise more funds
• Engage more donors
• Have more “followers”
75. NOT MEASURABLE
• Increase subscribers by 50%
• Raise $50,000
• Acquire 25 new recurring
donors
MEASURABLE
• Have more email subscribers
• Raise a part of our budget
• Increase recurring donors
77. NOT ACTION-ORIENTED
• 3% of newsletter subscribers
open our email
• 35 Facebook followers share
our fundraising campaign post
• Accrue an NPS score of 25 for
donor satisfaction
ACTION-ORIENTED
• Increase newsletter readership
• Create a viral Facebook post
• Make donors happy
79. NOT REALISTIC
• Raise $10,000
• 44% of our subscribers open
our emails
• Get 25 new donors
REALISTIC
• Raise $10,000,000
• Have 100% of our subscribers
open our emails
• Get one new donor
81. NOT TIME-BOUND
• Raise $15,000 by Dec 31
• Get 25 new donors during the
Year-End Campaign
• Acquire 600 new Facebook fans
by end of Q3
TIME-BOUND
• Raise $15,000 asap
• Get 25 new donors soon
• Get to 600 Facebook fans some
day
82. Benefits of
SMART Goals:
• Provide focus, direction,
and accountability
• Allow for milestone
checks and
strategic pivots
• Make for better calls-to-
action to donors
83. A C T I V I T Y
1. Draft 2-3 SMART online fundraising goals
2. Share your goals with a partner; verify your goals meet the
SMART guidelines.
3. What challenges did you have in creating your SMART goals?
Develop SMART goals.
85. “Get to know your network… This
is a critical component to running a
successful campaign. Make long
lists of your team’s network – this
includes people that can make
donations but also people who
have access to larger networks.”
C R E A M O S
GlobalGiving Accelerator Graduate
89. Your network is bigger
than you think!
• Board members
• Diaspora
• Local business owners
• Leaders in the industry
• Religious institutions
• Community Foundations
• Alumni
• Volunteers
91. Are they able to provide
financial support for
your organization?
Cash
Can they volunteer?
Offer time to help your
team complete goals?
Time
Do they have a large
network? Can they
reach out to them for
your organization?
Contacts
92. Do they care deeply for
your cause or your
organization? Do they
want to be involved?
Passion
Are they well respected in
your sector? Do they have
well regarded contacts?
Influence
Do they have important
skills they can provide
your organization?
Expertise
93. A C T I V I T Y
1. Map your current network.
2. Map your potential network.
3. With a partner, brainstorm ideas to reach your potential network.
4. Share a learning with the group.
Network Mapping
98. Use your stories to remind your donors of the impact they’ve helped
your organization create. This can inspire them to give again,
making new donors into repeat donors!
Don’t let donors forget about you. Keep
them updated on how they’ve helped.
99. Show
Gratitude
Why do donors stop giving?
Because they don’t feel
appreciated!
Always remember to thank
your donors.
100. Be sure to thank your
supporters – new and old –
for their gifts.
Thank you
notes
101. Versus speed when they are being thanked by the organization to
which they gave. Pay attention to what they gave to, if they’ve given
before, and ask them why they give! Engage with your new and old
networks of supporters.
50% of donors prefer personalization …
102. • Learn Library for NPOs like you:
https://www.globalgiving.org/learn/nonprofits/
• Getting Started - Crowdfundamentals:
https://www.globalgiving.org/learn/beginners-guide-
crowdfunding-success/
• 7 Steps to Crowdfunding Success:
https://www.globalgiving.org/learn/listicle/7-crowdfunding-
steps/
• Next Peer Learning Session - Data Protection May
16th:
https://globalgivinguk.wufoo.eu/forms/qu467oi0a376qi/
U S E F U L R E S O U R C E S
103. Need assistance? We’re always here to help!
WASHINGTON DC OFFICE
+1 202 232 5784
1110 Vermont Ave. NW Suite 550
Washington DC 20005 USA
US Toll Free: 877 605 2314
Or send us a message through:
https://www.globalgiving.org/aboutus/contact/
[Ask two participants to share their stories with the larger group – being free to refine based on the feedback given during the pair session. Then, ask for feedback from those in the room.]
[Write down a list of what participants share as the critical components of a compelling story]
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To date, GlobalGiving has vetted more than 10K nonprofit organizations in 170+ countries around the globe, and sent funds to more than 160 countries.
More than 3/4 million donors have raised approximately $330MM through GlobalGiving for our nonprofit partners.
Additionally, we’ve worked with more than 246 corporate partners.
On top of that, we have numerous other benefits including those you see here!
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Mobile optimized tools so that they are easier to use and support additional features, including sending thank you notes and editing projects on the go
Simplify and improve our fundraiser tool as it is used by donors, PLs, and companies to raise funds for the causes that they care about. Look at ways to simplify the experience on our site, perhaps linking off to The Guestbook to handle wedding registries, or linking to Facebook for general fundraisers
Starting with Euros, and will add Canadian dollars, Australian dollars, Kenyan shillings, and South African Rand. Will add additional currencies in the future.
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We introduced a mentorship program where you can sign up for a consultation with another peer to get help with your programs. We also will be having the Leadership Council back this year where you can apply to give feedback and input to GG! Look out for applications and dates in upcoming newsletters.
LALR
Enhance opt-in options for data processing, updating privacy policy, and getting consent from EU donors of days gone by
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Step on of the process – based on size of the audience also feel free to do as a group
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We call these “globalgiving driven funds.”
This was in marketing work that we do with newsletters, social media, etc as well as matching funds, corporate partnerships, and gift card redemptions
This covers not only our over head (~2%) but our nonprofit service fee which covers our programs, fundraising, and all the things we’re doing to support our partners!
This was based on feedback from our partners that our original fee was too high
We’re working to drive more funds to your work, making this fee less in reality.
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This lives in your dashboard
You can also go directly here from by clicking on your name when you login and choosing GG Rewards
More points
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- Limit the number of bulleted lists. This is a lot of content for your audience to digest at once.
- Wherever possible, break slides like this into multiple slides with more space for the content to breathe.
- You can adjust the size of the text based on your content. Try not to make it smaller than 16pt.
- For more tips, just ask Acacia!
- Limit the number of bulleted lists. This is a lot of content for your audience to digest at once.
- Wherever possible, break slides like this into multiple slides with more space for the content to breathe.
- You can adjust the size of the text based on your content. Try not to make it smaller than 16pt.
- For more tips, just ask Acacia!
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If people don’t have computers we can also just use one computer and talk about a single org’s dashboard
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We then discussed the fact that good stories have these 5 traits:
1. An Effective Character
Stories should contain a single, compelling character that is relatable to the audience and who is comfortable relaying specific details, memories and experiences.
2. Trajectory
Stories should chronicle something that happens—an experience, a journey, a transformation, a discovery—but they don’t need to be a linear, sequential
recounting every time.
3. Authenticity
Stories should show—rather than tell—the audience about the character’s transformation, using rich details and featuring the character’s own voice, without jargon.
4. Action-Oriented Emotions
Stories should convey emotions that move people to act, and marry these with clear, easy-to-find pathways to get them to those desired actions.
5. A Hook
Stories should capture the audience’s attention as quickly as possible, giving them a sense of whose story it is and what’s at stake.
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Group Discussion!
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