Workshop with Moses in Jinja, Uganda 2015
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Workshop with Moses in Jinja, Uganda 2015
- 2. Agenda 1. Introductions 2. Online Fundraising - What is it and Why is it Important 3. Your Organization - How to Create your Identity and Market it 4. Your Network - How to Identify and Maximize It How to Join GlobalGiving
- 3. Introduction Name: Moses Kigozi Organization : GlobalGiving My role: Country Ambassador –Uganda 2015-2016 Expectations : By the end of the workshop, you all become partners with GG and earn funds to support your organizations
- 4. Self introductions Introduce your self to the rest Your name Your organization , its location and briefly what it does Your role in the organization Your expectations during this workshop Any thing else you want to team to know about you?
- 5. What is GlobalGiving? An online platform providing nonprofits with online fundraising resources, tools, and ideas. GlobalGiving is the first and largest global crowdfunding community for nonprofits. We give social entrepreneurs and nonprofits anywhere in the world a chance to raise the money that they need to improve their communities. —ALISON CARLMAN
- 6. 6 2014 +240 0Organizations $32.8M Total Donations 60K Unique Donors 60 Corporate Partners 149 Countries
- 8. • Who are those involved in Online fundraising and where are they from?
- 9. 9 What tools do they use?
- 10. Online Vs Offline Giving 10 Offline: •Audience is limited to locality •Donors: only people physically connected with Online: • Wider audience reachable - not limited • Increases visibility-website, facebook, etc • Easier to grow Goals are still the same: •Creating relationships •Building Trust •Delivering a Message •Giving people a reason to give •Maintaining relationships •Continue to grow your valuable work!
- 12. Get Your Story Straight 12 Online: • Wider audience reachable - not limited • Increases visibility • Easier to grow
- 13. 13 Trust is HUGE! How do I get advocates to work for me? • Host them at your project • Share success stories and challenges • Develop a personal relationship • Develop trust 77% of donors say they give when a close friend or family asks them to!
- 14. 14 Start Strong Count on your friends to start you out right! Donors believe they have a greater impact on projects that are nearly funded Plan to go big on Day One The first and the last days are the most important days of your entire campaign! Powerful fundraising emails have 4 simple components: a high-quality photo a short story about your project or beneficiary a link or button to make a donation a clear call to action-Donate! Keep it simple
- 15. 15 Emailing Be Personal • Address your emails to each individual donor! Consider segmenting groups (Friends, schoolmates etc) • This type receives a better response than generic content Conduct Individual Outreach • For high-potential donors send highly personalized emails • Know your audience well “social listening” before
- 16. 16 GlobalGiving Sustainability 15 % Fee 2% Administration Fees Keeps GlobalGiving sustainable as a NGO to provide for you Reliable connection with world wide donors and corporate partners 3% Credit Card Fees Covers standard credit card fees from donors’ cards U.S. tax deductions donations 10% Resources and Access for Your Organization Access to 400,000+ donors and 60+ Corporations Free trainings, tools, and campaign strategizing Free one-on-one consultations – call us anytime! Donor Management and Analysis Full Calendar of Matching Days and Organization Campaigns Rewards and benefits for being active
- 18. How To Join GlobalGiving 18 1) www.globalgiving.org 2) Click Non-Profits tab 3) Click Orange button
- 19. Application Process 19 1) Is your organization a registered charity, nonprofit, or NGO that is implementing programs? 2) Can you provide organizational documents in English? (Google translations are ok!) 3) Can your organization mobilize enough online supporters to raise at least US$5,000 from 40 people in 30 days?
- 20. Application Documents 20 Questions about document requirements :
- 21. 21 Requirements: $5000 from 40 donors Time Frame: 1 month Date: September2015 Application Deadline:July24th, 2015 Apply TODAY to automatically receive updates leading up to the challenge!
- 22. 22 Thank you for your Attention! Questions? Moses Kigozi GlobalGiving mkigozi @globalgiving.org
Notes de l'éditeur
- The power of the internet! Millions of internet users around the world =>potential donors Way of connecting with them
- We all wish that a sea of strangers would wake up in the morning, searching for somewhere to donate their money, and that they'd somehow stumble upon our work and give. While that does happen sometimes, let's not count on those benevolent strangers to be the primary source of all the funds you need to run your projects. Instead, you need a crowdfunding plan: A crowdfunding campaign is a distinct fundraising effort with a clear beginning and end. The most successful fundraisers know that donors will respond to specific donation requests related to a clear objective with a deadline. Don't make the rookie mistake of thinking, "I just want to raise lots of money; I don't want to limit how much people will give, or when they should give." After testing what makes crowdfunding work for over a decade, we've found that goals and deadlines work to motivate, rather than limit, potential donors. The best campaigns have a SMART goal; a fundraising goal that's specific, measurable, attainable, realistic and time-bound. For example, you could set a clear objective to raise $5,000 from 40 people in one month. This goal is clear enough that throughout a campaign you'd be able to measure your progress. A SMART goal will help you and your team agree about what success looks like, and then you'll be able to figure out what time and resources you'll need to achieve that success.
- These are the questions that potential donors have in mind (whether they know it or not) when they're deciding to give. The answers to these questions are all part of your story. Break it down to a story of one: Storytelling is the most powerful way to invite potential supporters to give. Research (and our experience) shows that stories about single individuals are far more powerful than statistics about a problem or even stories about groups of people. (The same goes for photographs of single individuals; try using images that feature that one person, not a group of people.)
- Our data shows that the closer you come to your target fundraising goal, the more likely you are to convert a viewer of your donation page into a donor. Donors tend to believe they'll have a greater impact if they contribute to a project that is nearly funded rather than giving to one that still has a long way to go. The bottom line is, the more money you raise, the more likely it is that someone will decide to fund your project! To set your campaign off on the right foot, we recommend reaching out to your core supporters to ask them to pledge donations before your campaign starts. Start with those who you think are most likely to give: your family, friends, and most committed donors. Get them ready to donate during the first day--or better yet, the first hour--of your campaign. Seeing other supporters will help instill confidence in new donors. Plan to go big on Day One So it's the first day of your campaign. Your plan is set, your social media posts are written, and donation page is work of art! So now its just time to sit back and relax and let the donations pour in, right? Wrong! The first and the last days are the most important days of your entire campaign! Plan to pick up that phone and call your supporters, make sure they don't have any problems making their donations, and ask them to talk about their donation to their friends, family, and social network. You'll also want to monitor the buzz around your campaign; respond and spread any reactions you get to your social media outreach. Be prepared to put in the effort for a big day; you won't regret it! Why is receiving donations fast so important? Projects on GlobalGiving that receive their first donation during the first 3 days of a campaign are more likely to achieve their goal than those that don't, regardless of the length of the campaign.
- In our opinion, email is the most powerful tool in your crowdfunding toolbox. In 2013, GlobalGiving emails generated seven times more donations than our posts on social media. Here are some tips to upgrade your emailing:
- Fee Structure Some platforms charge set-up fees, ongoing subscription fees, and/or fees per transaction. Be wary of platforms that are not upfront about their fees. GlobalGiving charges a 15% fee on all donations, but most donors choose to cover all or part of this fee in addition to their donation. We work hard to earn our 15% by delivering value to our partners.
- Reputation, Brand Recognition, & Vetting A platform with a recognized name and brand can make your donors feel more secure in donating. Some platforms, like GlobalGiving, also do their own vetting of organizations, which gives donors and additional level of assurance when making a donation. The extra level of vetting conducted by GlobalGiving staff means we are trusted by over 60 corporate partners like Microsoft, Nike, and Dell, who donate more financial resources to great projects.