David Ward, President Global NCAP ESV 2019

1. International Perspective on
Advanced Vehicle Technology
Deployment
David Ward
President & CEO
Towards Zero
Foundation/Global NCAP

2. TZF – For a World Free From Road Fatalities & Serious Injuries
The Towards Zero Foundation is a UK registered
charity working internationally for a world free from
road fatalities and serious injuries by promoting safe
and sustainable road transport.
TZF supports the safe system approach to road injury
prevention and promotes global partnerships to
achieve the transport related UN Sustainable
Development Goals. The TZF’s current activities
include:
• Global New Car Assessment Programme
• Stop the Crash Partnership
• #50 by 30 campaign
In 2019 TZF & Global NCAP merged into a single
charity. Our patron is HRH Prince Michael of Kent.

3. Vehicle Safety’s Winning Formula: Regulatory Push & Demand Pull

4. Resolution (A/Res/72/L.48) calls on Member States to adopt:
Policies and measures to implement United Nations vehicle
safety regulations or equivalent national standards to ensure
that all new motor vehicles, meet applicable minimum
regulations for occupant and other road users protection, with
seat belts, air bags and active safety systems as standard.
And endorsed 12 road safety performance targets for 2030.
Target 5: By 2030, 100% of new (defined as produced, sold or
imported) and used vehicles meet high quality safety standards,
such as the recommended priority UN Regulations, Global
Technical Regulations, or equivalent recognized national
performance requirements.
R94 & 95 Front and Side Impact, R140 Electronic Stability Control, R14 & R16 Seat
Belt Anchorages & Seat Belts , R127 Pedestrian Protection, R44/R129 Child
Restraints, R78 Motorcycle braking (ABS) – or relevant GTRs
UN Mandate for Safer Vehicles 2020-2030

5. Emerging Market NCAPs
Global NCAP gives financial and technical support
to emerging NCAPs in Latin America and South
East Asia. Despite weak regulatory systems in
these regions ASEAN and Latin NCAP have seen a
rapid increase in the availability of four and five
star cars.
In India we have created a ‘Safer Cars for India’
project and this has acted as a catalyst for action
by industry and Government who have mandated
crash test standards from October 2017. A ‘Safer
Cars for Africa’ project was launched in Cape Town
in November 2017.
Global NCAP campaigns for #nozerostarcars to
discourage manufacturers from selling cars that
fail to meet minimum UN crash test standards and
score zero stars in NCAP tests.

6. Since 2010 Latin NCAP has driven
level of safety far above regulatory
requirements.
5 star & 4 stars results are now
common but there are still some
manufacturers with zero star cars.
And governments are still failing to
apply minimum UN regulations.
Bloomberg/TRL report finds
195,000 deaths and serious injuries
could be prevented in Argentina,
Chile, Mexico and Brazil if vehicle
safety regulations were applied.
Transforming Safety with Five Star Progress!

9. https://youtu.be/w6IsQSSSEj0
Nissan NP300 Hardbody + Safety Shield is Misnamed & Misleading

10. Better to Stop the Crash than Have One
The Stop the Crash Partnership promotes global
awareness & fitment of the most important crash
avoidance systems for passenger cars, commercial
vehicles and motor cycles:
Electronic Stability Control (ESC)
Autonomous Emergency Braking (AEB)
Motorcycle Anti-lock Brakes (ABS)
Since 2015 STC has organised global events as follows:
2015 - Brasilia, Brazil;
2016 - Santiago, Chile; Kuala Lumpur, Malaysia;
2017 - Bangkok, Thailand; Shanghai China;
2018 - Buenos Aires, Argentina; Delhi, India;
2019 – Greece, South Africa, Indonesia
STC Partners include: Bosch, Conti, Denso, & ZF.

11. ESC Global Installation Rates to 2021
Passenger cars & LCV <6 Bosch Chassis Systems Control | CC/MBC | 12/03/2018
100% 100% 100% 100% 100% 100%
96% 97% 97% 97% 98% 98%
86%
89%
92% 93%
96%
97%
71%
74%
77%
78%
73% 72%
74%
76%
78%
81% 82% 84%
51%
57%
63%
68%
79% 80%
63%
69%
73%
78%
80% 82%
4%
7%
10%
16%
20%
28%
29%
38%
51%
64%
74%
89%
55%
61%
64%
68%
85%
99%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2017 2018 2019 2020 2021 2022
North
America
Europe
Japan
Korea
World
Russia
China
India
Brazil
Argentina

12. 86%
Legislation
44%
Voluntary fitment
ESC fitment in G20 countries by 2030
Bloomberg/TRL research is estimating the impact
of ESC full fleet fitment in the G20 countries.
Currently seven G20 countries do not yet mandate
ESC. By 2030 their fleet fitment rate will only reach
44%. If they legislate the G20 fitment rate will
jump to 86%.
Legislation would amount to over 400 million extra
vehicles with life saving ESC technology.
This research shows that the UN vehicle safety
performance target is ambitious but achievable.

13. Safety Gains from Autonomous Vehicles…Still Decades Away

14. Don’t be Distracted by AV ‘Silver Bullet’ Syndrome
Waiting for driverless cars is like hoping for a perfect
vaccine to eliminate a road death epidemic that we can
already control with known treatments.
Stop using the cliché that human error causes 90% of
crashes and the magical thinking that AVs can fix the
problem!
By 2030 ‘business as usual’ will result in another 21.7
million deaths and 875.7 million serious injuries!
To avoid this preventable tragedy we need accelerated
fitment of life saving technologies that are already
available, effective, and affordable…used in road
environments that are more forgiving, self explaining
and self enforcing. In short the Safe System approach!
All of above will make gradual AV deployment easier!

15. #50by30 : Setting A New Global Road Safety Target
The UN Decade of Action 2011-2020 aimed to
stabilize & then reduce road traffic deaths. The
SDG Goal 3.6 includes a target to halve road
deaths and injuries by 2020. WHO Global Road
Safety Status Report 2018 data shows
stabilization but no reduction.
The 3rd Global Ministerial Conference on Road
Safety in Sweden next February (19-20) will
review the UN Decade of Action and propose a
new agenda for 2030.
The #50by30 campaign supports the extension
of the SDG target to 2030. Hopefully this will
be approved by the 3rd Ministerial & also the
UN General Assembly which will debate global
road safety & adopt a new resolution in April
2020.

16. Save the Date

17. Thank You!
is pleased to acknowledge support from: