Telecom Dependencies and Network Capabilities

Ben Edmond, Chief Revenue Officer Global Capacity
February 11th 2014
Technology: Evolving Your Business
Telecom Dependencies and Network Capabilities:
Achieving Efficient, Cost-effective Connectivity

Connectivity Made Simple | www.globalcapacity.comPage 2
Today’s Network
• Today’s networks must be smarter and more powerful to keep
up with this new world of IT.
o Cloud Computing, Big Data, and Collaborative Communications are
pushing networks to the breaking point, requiring more bandwidth,
reliability, and scalability.
o Mobility, Globalization, and Virtualization are demanding ubiquitous
geographic access.
o In addition to these application needs, IT and network managers still have
to manage the business and financial side of the network, ensuring it is as
efficient and cost effective as possible.
Multi-location businesses need a reliable, flexible, cost-effective network solution

New Business Challenges Leading to
Network Challenges
• Operational complexity
• Demand on network
• Network costs
• Frequent network expansion
• Time to deploy new services
• Secure and resilient network
Now the challenge is how to best design, price, order and manage that network
cost effectively and efficiently without giving away control.

Today’s Buying Experience
• An Example
o Big Business Inc has a private network that connect its 6,000-
plus employees and 100-plus locations across 27 states and 3
countries including 8 data centers.
o Applications range from Internet access, data storage, point
of sale transaction and video tutorials.
o Now, 3 new offices in 3 different cities need to be connected
to the network.
• Richardson, TX
• Bloomington, Il
• Leesburg, VA

The Problem
• Difficult to find information about the location
o Who has connectivity to the location?
o What are the service attributes? Is it a diverse route? QoS?
o What is the Price?
o When can I be installed?
• Always needed quickly
• Multiple locations from one provider, too often…
o Details of service unknown, lack transparency
o Solution is not optimal in terms of cost and delivery time
o Ordering process too long, inconsistent between sites
o The service quality is inconsistent by location
o If off the providers core network service, quality is often below
expectations – with minimal SLA coverage and credits

Traditional Options Available
• Large IXC providers
• Virtual Network Operators and Managed Service Providers
• Internal purchasing and management from multiple providers
Large Single Provider
• Pros:
• One vendor to manage
• Less complex design
• Less risk, one qualification
• Single contract and bill
• Cons:
• Take it as it is pricing
• Tied to available service
options and delivery
timeframes
• Failure could be catastrophic
• No secondary option
• Off net service is unknown in
terms of quality
• Not cost competitive
VNO & MSP
• Pros:
• One vendor to manage
• Single contract and bill
• Multiple product options
• Cons:
• Off net service is unknown in
terms of quality
• More complex network
design
• Paying for excess/ stranded
bandwidth
• More complex to manage
and support
Multiple Providers
• Pros:
• Multiple product options
• Multiple choices to meet
location requirements
• Leverage providers for
competitive pricing
• Cons:
• Paying for excess/ stranded
bandwidth
• More complex network
design
• Multiple contracts, SLAs,
bills
• Higher risk, longer vendor
qualification
• More complex to manage
and support
• Not efficient and higher
operational cost

Why Is It Difficult?
• The network market is highly fragmented and inefficient – the
largest providers globally still have a 5% or less market share of
revenue and assets
• No one carrier has a ubiquitous footprint, and customer
requirements force carriers to extend beyond their own
network, creating poor customer experience, increased cost,
and a lower contractual service level agreement
• Network supply and pricing is opaque
• Network delivery is complex, and is different for providers On-
net and Off-net, as well as between different network
providers.

Requires New Vendor Options
• Traditional network procurement can no longer keep pace and deliver the
cost, performance, and visibility that today’s IT and network managers need.
• Businesses need to function more cost-effectively, keeping end users and
customers happy, and contributing to bottom line.
• To stay ahead of these challenges, one must find a solution that:
o Offers the greatest network coverage and service options to design the
right network solution
o Has visibility into competitive pricing and available capacity to make
informed decisions
o Provides the least complexity to design, price, deliver, and manage for
operational efficiency
o Has a simple contract and billing
o Is flexible to grow with the evolving needs of your business

The Network Marketplace Solution
• A marketplace connects buyers with network that otherwise have been
difficult to find
• In order to qualify locations, possesses an extensive database of locations,
services, service attributes, and pricing
• Consists of a Cloud-based application that designs and prices in seconds,
offering transparency into pricing and visibility into capacity availability
• High state of interconnectedness offers:
o Near ubiquitous reach
o Broad range of access technologies to meet connectivity requirements
o Simplified provisioning and management
• Service consistency across multiple access networks, with one experience:
o One Contract
o One SLA
o One Bill

Application Structure - Visibility
One “point” enquiry results
in data from all layers
Uniqueuserspecificbusiness
rulesonhowrates,networks
andinformationisapplied
Allows for “what if” design scenarios with any inventory of circuits, using all elements of
pricing and availability including latency, vendor diversity, cost and other attributes.

o Let’s add 3 new offices, in 3 different cities, to the network.
• Richardson, TX
• Bloomington, Il
• Leesburg, VA
So, try it now!

Enter Your Locations

Get Results, See Details

Edit and Re-Price

Full DLR Designs for Each Solution
Now… Click to Order

Streamlined Delivery
• Single point of contact for projects
• Consistent milestones across geographies
o Maintain detail on progress
• Consistent customer experience
Milestone Interval Guide
Order Placement Order
Validation
Order
Acceptance
Order Number and
CID, VID
Overall FOC Local Access
Delivery
Carrier
End to End Testing
Completion
Notice
10MB Day 0 1st-5th Day 6th-12th Day 13th-20th Day 21st-23rd Day 24th-29th Day 25th-30th Day
100MB Day 0 1st-5th Day 6th-12th Day 13th-20th Day 21st-23rd Day 24th-29th Day 25th-30th Day
1Gig Day 0 1st-5th Day 6th-18th Day 19th-33rd Day 34th-39th Day 39th-44th Day 40th-45th Day
Order
Placement
Order
Validation &
Acceptance
Order
Number (s)
Overal
FOC
Local
Circuit/Acces
s Delivery
Carrier End-
to-End
Testing
Completion
Notice

Network Management
• Interconnected architecture removes the
variability of support processes across
multiple access networks.
o 7x24x365 monitoring from two active, US based,
Network Operations Centers
o Proactive-monitoring and predictive analysis tools
o Multiple levels of service management for
problem determination and resolution management
o Automated fault correlation and ticket generation
o Level 2/3 engineers
o Monthly reports

Report and Manage
• Better monitor and manage all
quotes, orders, and billing
services.
• Print and download data.
• Network Information enables
informed business planning

Application Enabled Customer
Experience
Designing
• Global Route
Database
• Network
Infrastructure Data
• Interconnects,
Performance and
Latency Attributes
Pricing
• Identify locations
• Competitive pricing
• Timely pricing
• Accurate pricing
Ordering
• Standardized service
orders
• Service design
• Single service
agreements and
exhibits
Provisioning &
Turn-up
• Consistent test and
turn-up
• Interconnection for
timely delivery
Manage and
Support
• 7x24 monitoring
• SLA monitoring
• 2 Geo-diverse NOCs
Provides customers with a consistently superior customer experience

The Benefits to Enterprise
• Costs – Have confidence that pricing is competitive
• Technology & Services – Choose the technology and services
that meets your application and connectivity needs
• Risks –Mitigate technical and operational risks – you qualify one
provider who has qualified multiple solutions, networks, and
services.
• People – Automated application and streamlined processes
improve the performance and productivity of the people
• Processes – Leverage consistent streamlined processes for
improved efficiency
• Information – Gain visibility and transparency to better manage
your network to meet your business and IT requirements.

Global Capacity
• The Marketplace of Networks
• Founded in 2006 through a series of strategic mergers:
o Private Company, headquartered in Chicago, IL with offices in the US and Europe
o Over $400 million of invested capital and 14 years of operating history
• Product portfolio includes:
o One Marketplace Platform
o Network Management and Engineering Services
• One Marketplace combines an interconnected, physical network aggregation platform with a
cloud application that automates the design, pricing, delivery and maintenance of network
solutions.
• First automated on-line access network marketplace
o Services over 275 customers
o Automated accurate pricing for over 19,000 unique rates from 444 carriers in 75 countries
o Maintains location data for more than 27 million validated sites in 132 countries
o Connectivity to over 3,000,000 U.S. commercial addresses
o Processes over 450,000 price quotes per month, representing over $8 billion annualized demand
o Proactively monitors and manages over 10,100 circuits for faults and performance
• 2012 Capacity Best Technology Partner, 2012 & 2013 Leading Lights Ethernet Services Finalist,
2013 Pipeline Telecom Innovation Silver, 2013 Capacity Best Service Finalist

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Telecom Dependencies and Network Capabilities

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