Global marketers are struggling to deploy digital marketing campaigns in a timely and impactful way. Releasing a multigeography campaign requires an intricate maze of creative agencies, production houses, language service providers, technologies, workflows, and deadlines. It’s a hard-to-manage process that is a major frustration for most companies.

1. Solution Brief
globalmarketingops.com
Global Campaign Ops
A Business Plug-in for Globally
Configurable Digital Marketing Campaigns
Keep your agency and IT systems and run
campaigns 30% faster with 10-30% uplift
Global marketers are struggling to deploy digital marketing
campaigns in a timely and impactful way. Releasing a multi-
geography campaign requires an intricate maze of creative agencies,
production houses, language service providers, technologies,
workflows, and deadlines. It’s a hard-to-manage process that is a
major frustration for most companies.
Multiple skill sets
Our team includes project
managers, engineers, web
production specialists,
authors, editors, designers
and analytics experts,
all with global program
expertise
Proven results
We consistently deliver
campaign execution that
puts your compelling
messages in front of all
segments of your target
market
Total management
We manage any or all of your
campaign execution so you
can focus on more strategic
marketing work
Scalability
We provide a scalable team
to expand your bandwidth as
needed
Global reach
Our multilingual, culturally
aware teams provide local
market intelligence
“Every time we request
some basic new website
functionality, we hear,
‘The system doesn’t
support that,’ or ‘That
will take three months.’
”
© 2012 Lionbridge

2. Solution Brief
globalmarketingops.com
GET STARTED
Simplify the way you execute your global marketing campaigns. Contact us at
globalmarketingops.com/get-started
Aaron S. Hakenson
Global Marketing Consultant
Email: Aaron.Hakenson@lionbridge.com
Phone: 978.964.1937
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Lionbridge
GLOBALLY CONFIGURABLE
MARKETING CAMPAIGNS
Success with global campaigns requires a new
approach. Too many companies are struggling with
the tension of global brand consistency versus locally
optimized campaigns. It is possible to do both. A
globally configurable campaign enables simultaneous
campaign releases, in multiple languages, with the
flexibility for your local marketers to adapt campaign
assets for their communities.
Global Campaign Ops (GCO) is a plug-in solution
that makes it easy to develop globally configurable
campaigns that can be locally optimized. GCO provides:
⊲ Agency template interface: Standardized
configurability of global campaigns
⊲ In-country marketing feedback: Automated
campaign form to solicit customization requests,
feedback, versioning, and reuse
⊲ Global campaign workflow and asset
management: Campaign asset versioning,
instrumentation, reuse, and storage
⊲ Integrated web publishing and localization:
Reduced cycle time through a common process
KEEP YOUR AGENCY AND
IT SYSTEMS
GCO doesn’t require any IT changes or new software.
We operate your existing systems better by adding
our own process and technology as part of the overall
service. We follow all of your IT department’s policies
and procedures so IT is happy to provide oversight
rather than having to directly support Marketing.
We also work collaboratively with your marketing
organizations and creative agencies to customize and
publish your campaign assets, including digital and
mobile ads, taglines, rich media, dynamic content, web
pages, email, multi-tier intranets, videos, online demos
and more.
© 2012 Lionbridge