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Social Media and Senior Living

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GlynnDevins Advertising & Marketing
GlynnDevins Advertising & Marketing

Social media has become the fourth most popular online activity ahead of email, with over 400 million Facebook users and 75 million Twitter visitors monthly. While 36% of online adults have social media profiles, seniors are also increasingly using social media. Popular sites for seniors include Facebook and Twitter, which are being used by senior living communities for marketing, recruiting, and engagement. When implemented effectively through transparent content and community building, social media can boost publicity and web traffic for senior living facilities.

TechnologieBusiness
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What is Social Media?
Social Media Impact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Are Seniors Using Social Media? Thirty-six percent of online adults have a social networking site profile. (Source: Deloitte Study, Dec. 2009)
What Social Networking Sites are Seniors Using? (Source: Anderson Analytics 2009)
Social Media Point of View ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples of Seniors and Senior Living Communities Using Social Media
Blogs
 
 
 
 
 
Twitter updates posted on home page of web site
Recruiting via Twitter ExecJobsATL : Hiring a Executive Director (Administrator) at Sunrise Senior Living (Atlanta, GA) http://bit.ly/cf38Kj #jobs #shjobs   discoverchefs : Chef Jobs - Food Service Director - Atria Senior Living Group - Kimberton, PA http://goo.gl/fb/GNEyR about 6 hours ago from Google   HRJobsDEN : Hiring a Sales Training Specialist at Emeritus Senior Living (Denver, CO) http://bit.ly/cNmGWJ #jobs #shjobs about 7 hours ago from twitterfeed   tmj_mia_cler : Brookdale Senior Living Inc. (BSL): Receptionist (Miami, FL) http://bit.ly/aTjLxK #Jobs #TweetMyJOBS 2 days ago from API
 
“ I can’t wait to send my parents there!”
“ I can’t wait to send my parents there!” We look forward to welcoming your parents Patty! See you soon.
 
 
 
 
 
 
 
 
Is Social Media Working for Senior Living? Cedar Community West Bend, Wisconsin 1 st Quarter of 2010 31% of Web visits directly from Facebook Average time on site: 6 ½ minutes
Social Media as a Public Relations Tool ,[object Object],[object Object],[object Object],[object Object],[object Object]
Top Techniques to be Successful ,[object Object],[object Object],[object Object],[object Object],[object Object]
So how do you get started?
Top Line Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
QUESTIONS? Randy Eilts Director of Public Relations GlynnDevins [email_address] 913-491-0600 http://twitter.com/glynnDevins http://www.facebook.com/glynndevins

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Social Media and Senior Living

  • 1.  
  • 2. What is Social Media?
  • 3.
  • 4. Are Seniors Using Social Media? Thirty-six percent of online adults have a social networking site profile. (Source: Deloitte Study, Dec. 2009)
  • 5. What Social Networking Sites are Seniors Using? (Source: Anderson Analytics 2009)
  • 6.
  • 7. Examples of Seniors and Senior Living Communities Using Social Media
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13.  
  • 14. Twitter updates posted on home page of web site
  • 15. Recruiting via Twitter ExecJobsATL : Hiring a Executive Director (Administrator) at Sunrise Senior Living (Atlanta, GA) http://bit.ly/cf38Kj #jobs #shjobs   discoverchefs : Chef Jobs - Food Service Director - Atria Senior Living Group - Kimberton, PA http://goo.gl/fb/GNEyR about 6 hours ago from Google   HRJobsDEN : Hiring a Sales Training Specialist at Emeritus Senior Living (Denver, CO) http://bit.ly/cNmGWJ #jobs #shjobs about 7 hours ago from twitterfeed   tmj_mia_cler : Brookdale Senior Living Inc. (BSL): Receptionist (Miami, FL) http://bit.ly/aTjLxK #Jobs #TweetMyJOBS 2 days ago from API
  • 16.  
  • 17. “ I can’t wait to send my parents there!”
  • 18. “ I can’t wait to send my parents there!” We look forward to welcoming your parents Patty! See you soon.
  • 19.  
  • 20.  
  • 21.  
  • 22.  
  • 23.  
  • 24.  
  • 25.  
  • 26.  
  • 27. Is Social Media Working for Senior Living? Cedar Community West Bend, Wisconsin 1 st Quarter of 2010 31% of Web visits directly from Facebook Average time on site: 6 ½ minutes
  • 28.
  • 29.
  • 30. So how do you get started?
  • 31.
  • 32. QUESTIONS? Randy Eilts Director of Public Relations GlynnDevins [email_address] 913-491-0600 http://twitter.com/glynnDevins http://www.facebook.com/glynndevins

Notes de l'éditeur

  1. Silverado Senior Living--34 locations across California, Texas, Utah, and Arizona.
  2. Very savy job seekers— Tweet My Job--- $19.99 for 30 days TweetMyJob.com
  3. Information attributed to Tracey MacGregor, Director of Marketing and Communications