Go110 provides unparalleled exposure to companies, brands and events in South Africa. This presentation will provide a brief overview of our features and commercial offering.

1. Introducing Go110

2. Agenda

3. Introducing Go110 In short: Go110is a Business Directory on steroids, where you can find Companies, Products, Promotions and Events in real time. This is made available on cellular phone screens as an easy to click icon. Support for various models:

4. Go110 is a real time communication platform Consumer perspective: Go110 is an easy to use Icon on my phone that helps me find and then directs me to my interests in the vicinity at the click of a button Business perspective: Go110 is a cost effective market communication platform aimed at your target market EXPOSURE: Business listing Promotions Advertising Keyword sponsorships INFORMATION: Contact details Map location Navigation Specials Rating & feedback Friend sharing

5. Introducing Go110 Go110 will provide you with information around your physical location. It will allow you to see results in a map or list format, and allow you to call, navigate to or share information found. View map Navigate Directions Call / SMS Email Share Rate Favourites Companies Products Specials Malls & Places Events Easier to use than sending an SMS. Get what you are looking for in 3 clicks.

6. Why will Go110 be dominant? Instead of having to type in a Wap site, Go110 users simply click an icon on their phone screens. Phone screens are small. The first mover takes the cake (and space). Go110 available across all cellular networks. Go110 shares information with the Vodacom 110 Call Centre. Every caller (1 400 000 calls per month) gets an invitation to download Go110. Go110 link to be pre-installed on every Vodacom SIM card. Discussions underway to get endorsement from MTN and Cell C. Go110 to provide all Map directions in SA. Go110 to provide University campus navigation and free on-campus communication. Go110 to provide In-mall navigation on all the major malls in South Africa. We aim to put Go110 on nearly all smartphones in South Africa by 2012

7. Multiple access channels 110 Call Centre Go110 icon on all smartphones Go110 website Desktop Gadget Web 2.0 Widget Go110 Mobi site

8. Go110 Value Proposition Via a Dominant mobile frontend market position we promise to provide a Cost efficient marketplace, allowing companies and users to exchange Rich, relevant LBS based content via multiple easy to use platforms.

9. IMPORTANT You will be now be exposed to a very COMPREHENSIVE set of features that you may find confusing at first. It is however important to remember that the user will have a very easy user experience and will be able to access a world of relevant information in just 3 clicks.

10. Agenda

11. What can I use Go110 for? Find out which pharmacies nearby are open at 19:17 on a Friday night.

12. What can I use Go110 for? Search for specials in your area, and view them using either a list or map view format

13. What can I use Go110 for? Find a breakfast special, read more about it and navigate there. Directions screen used in interim

14. What can I use Go110 for? Get a rating and review of a business, or simply review them yourself.

15. What can I use Go110 for? Want your friends to join you? Simply use “Share” and they will receive directions.

16. What can I use Go110 for? Find out what malls are close by, and get directions to it.

17. What can I use Go110 for? Find out what specials are available at the mall.

18. What can I use Go110 for? Find a store or special in the mall, and view mall maps.

19. What can I use Go110 for? I am new at Varsity; 2 clicks to find the right lecture room.

20. What can I use Go110 for? I am a new Hostel Primarius on campus. I need to tell my entire hostel to get me at the sporting grounds. share

21. Go110 Phone strategy Go110 is aimed at standard MMS enabled phones, as well as high end handsets.

22. Agenda

23. Go 110 Business Benefits

24. Go 110 Business Benefits Get Go110 Key free of charge - Use it to provide navigation assistance Obtain direct feedback from client-base via rating and comments Ability to manage entire listing & advertising campaign via website Extensive brand exposure opportunities Flexibility between referral only or fixed listing rate Ability to create location, gender and age specific advert targeting Ability to draw in numerous people with inexpensive specials ads Promotion code via Go110 enables immediate store location determination

25. Agenda

26. Exposure levels Level 5: Landing page sponsorship Priority exposure Level 4: Keyword sponsorships Bidding model: Neighborhood focused Level 3: Targeted advertising Neighborhood, Gender & Age focused Level 2: Risk free & Subscription Category listing, specials and products Level 1: Free Company name & Go110 Key searches

27. Business Benefits Business can obtain a number of benefits when registering on the Go110 platform. These benefits are dependant on the level of exposure each company chooses to exercise. A detailed description of each benefit will follow.

28. Level 1 benefits: Free service After registration, each company gets its own: CompanyControl Cockpit, Company Home Page on Go110 mobile, a unique Go110 Key, and listing on the Vodacom 110 Call centre Go110 Key CompanyControl Cockpit Company Home Page

30. eWallet

31. EFT

32. GIS enabled

33. Real time billing & reporting

34. Security

35. Communication InterfaceCompanyControl Web Cockpit Update information and load product specials dynamically Real time, detailed analysis of overall usage statistics on Go110 Detailed analysis of users accessing Company’s details through all channels Increase exposure by activating ads and keyword sponsors Real time billing & reporting. Purchase credits or redeem vouchers online Obtain ratings and direct feedback from users

36. Level 1 benefits: Free service Inform prospective clients that you are on Go110 by adding the Go110 Key in your normal promotional advertisements. If a user types in the Go110 Key, or your company name in the Search box, all Go110 services such as sharing & navigation to your doorstep will be provided free of charge. View map Navigate Directions Call / SMS Email Share Rate Favourites a4j7d or Company Name Company Home Page

37. The Go110 Key Every company gets a Go110 Key at registration. .. and allows new customers to… .. view your location on a map … .. get your contact details … a4j7d .. Get directions to you… .. share your location with friends… Place the key on company stationary, and at the bottom of leaflets and newspapers ads… .. which provides an immediate shortcut to your company listing when scanned or typed in on Go110 … FREE of charge .. Add to favourites… .. Rate your service…

38. Level 2 exposure is Risk Free Go110 provides the benefit of Risk Free exposure . You pay a small referral fee if a prospective customers have found you using the Business Directory screens, and then decides to interact with you. Visits to your Company Home Page is still free, you only pay a once-off fee if interaction is triggered (calls, navigation, sharing, specials). No visits, no fee charged.

39. Level 2: Company exposure Small referral fee or Subscription Use Go110 to list yourCompany in the Business Directory. Free screens View specials View map Navigate Directions Call / SMS Email Share Favourites Companies Products Specials Malls & Places Events Business Category Screens

40. Level 2: Specials exposure Use Go110 to list your Special offerings in real time. People with specific needs find you in seconds. Small referral fee or Subscription Free screens View specials Navigate Directions Call / SMS Email Share Rate Favourites Companies Products Specials Malls & Places Events Specials Directory Screens

41. Activate exposure via your CompanyControl dashboard Get Level 2 exposure with 3 easy clicks 1 2 3

42. Remember to add your specials.. 1 2 3

43. Register today and get free voucher to try it out

44. Level 3: Advertising Go110 provides the companies with the capability to target various geographical groups down to a neighbourhood level. Targeted advertising can be focused on a combination of Neighbourhood, Age & Gender, giving your company pinpointed, and extremely efficient advertising capabilities.

45. Level 4: Keyword sponsorship Go110 provides the companies to sponsor keywords, with a geographical focus up to a neighbourhood level. Keyword and category sponsorships can be focused on a combination of Neighbourhood and Keywords, giving your company unparalleled, and ultra effective sponsorship capabilities.

47. Age

49. KeywordAdvertising Keyword Sponsorship Popular Category page Results page: List Splash Screen Main Page Company HomePage Keyword sponsorship includes banner ad and first listing Advertising exposure includes banner ads and splash screens

50. Activate Go110 advertising from your CompanyControl cockpit

51. Define your own coverage areas foradvertising and keyword exposure

52. Level 5: Landing page sponsorship Go110 provides 16 sponsorship icons per landing page, giving national companies and brands a priority exposure across the width and breadth of South Africa. One icon is allocated per industry, and is available for 6 or 12 month exposure contracts. Go110 will also entertain reciprocal exposure possibilities around the exposure of your company’s icon on the landing page.

53. Sponsored Landing Pages Places & Malls Sponsorship 5 - 10 km radius R20 000 p.m. Business Listing Landing page Countrywide R100 000 p.m. Specials Landing Page Countrywide R100 000 p.m. Events Landing page Countrywide R100 000 p.m.

54. Agenda

55. The Go110 Key for malls Place your mall’s Go110 Key on Parking stubs and other Marketing material .. and allows your visitors to… Menlyn .. view the store list .. view mall specials.. .. view the mall map.. ..find information via categories… .. share your location with friends… .. activate in-mall Navigation.. .. navigate to you… .. which provides an immediate shortcut to the mall home page when typed in on Go110… .. access your contact details … .. view your location on a map … .. Add to favourites… .. Rate your service…

56. Mall exposure options Sponsor the Malls & Places Landing page, and get first listing & banner ad for 10 km radius around mall

57. Mall exposure options Viewing stores inside a mall, and then navigating to them becomes as easy as 1-2-3.

58. Mall exposure options Provide visitors with the ability to view the available mall specials from anywhere. Firstly we provide directions to the mall, and secondly provide in-mall navigation to the store offering the special.

60. Age

62. KeywordAdvertising Keyword Sponsorship Popular Category page Results page: List Splash Screen Main Page Company HomePage

63. Agenda

64. Mall owner benefits Provide stores with an extremely cost effective communication channel to prospective clients, thereby increasing cost effectiveness and hopefully profit. Enhance client satisfaction with search and in-mall navigation features. Get full and exclusive access to client search behaviour within the Go110 mall environment, providing unparalleled views of user behaviour. Get immediate feedback from users in the mall via the Rating and Feedback system. Store feedback can also be made available to the mall.

65. Detailed user analysis

66. Detailed user analysis

67. Detailed user analysis

68. Detailed user analysis

69. Agenda

70. Reciprocal exposure options The Deal Mall Go110 Inform your clients of YOUR mall’s exposure and associated services on Go110 via your existing communication channels (posters, pamphlets, info boards, advertisements, in-mall displays, parking stubs etc.)… … and we will match this exposure Rand for Rand in giving you exposure, advertising and sponsorships, as well as the relevant user data on the Go110 platform.

71. Can you expect from Go110 in the future? We will will launch a Birthday Gift Registry and Wedding Registry that is activated by using the phone’s camera. A person simply snaps the Bar code on the Go110 sticker, and then snaps the various bar codes of the products in store. This is sufficient to allow us to make the person’s Birthday Gift registry available to everyone that has the person listed in their Go110 address books. Better yet, a person clicks on the entry and gets immediate directions to the store where the gift can be bought.

72. Additional screens

73. Campus maps

74. Launch objectives Go110 on every phone Go110 everywhere Rich location based information Go110 everyday

75. Go110 Value Proposition Via a Dominant mobile frontend market position we promise to provide a Cost efficient marketplace, allowing companies and users to exchange Rich, relevant LBS based content via multiple easy to use platforms.

76. Needs based Resource System