1. Personal Branding
By Jinan Alrawi
@jinanalrawi - DCDesignTech.com
Go2People - 14th May 2013

2. Agenda
• What?
• Why?
• Examples
• My Personal Brand
• LinkedIn
• Case study
• Concrete Steps
• Special Offer
• Q&A

3. What is a Personal Brand?
• In 1997, Tom Peters: "We are CEOs of our own companies: Me
Inc. To be in business today, our most important job is to be
head marketer for the brand called You.“
• Wiki: “process by which individuals and entrepreneurs
differentiate themselves and stand out from a crowd by
identifying and articulating their unique value proposition,
whether professional or personal, and then leveraging it
across platforms with a consistent message and image to
achieve a specific goal.”

4. Why have a Personal Brand?
• Marketing
• Humanizes company brand
• Expertise
• Awareness
• Credibility
• Trust
• Authenticity
• SEO
• Lead generation

5. Examples of Strong Personal Brands

6. My Personal Brand

7. My Personal Brand

8. My Personal Brand

9. My Personal Brand

10. LinkedIn - Questions
• #?
• Profile?
• Active?

11. LinkedIn - Defined
• 200 million.
• For Recruiters to find candidates.
• Put your CV to get Recruited.
• LinkedIn revenues.
• Demographics.
• SEO.
• Conclusion.

12. Case Study - me
• Joined early.
• Target achieved.
• High open rate.
• High reply rate.
• Use it daily.
• Test, optimize & test.

13. Case Study - My Profile

14. Concrete Steps - Your Profile
• Complete it
• Keywords
• Add web properties
• Follow companies

15. Concrete Steps - Communication
• Personalize
• Communicate promptly

16. Concrete Steps – Status Updates
• Inform, educate, and engage
• Become a resource to build trust and
authority
• Provide valuable, high quality and relevant
updates
• Your network shares your updates as a result
See example on next slide

17. Status Updates

18. Concrete Steps - Groups
• Don’t forget groups
• Join groups
• Post a discussion
• Comment on an ongoing discussion
• Do not spam

19. Concrete Steps – Targets
• Invites
• Status updates
• Group discussion
• Comment on a connection’s status
• Unique, relevant and timely content

20. Concrete Steps - Tips
• Best time to share
• Measure. Test. Measure.
• Backup your connections
• Show personality
• Resource: http://help.linkedin.com/  forum
• And remember…

21. Measure

22. Measure

23. Measure (About.me)

24. Export Connections

25. Special Offer - workshop
• Intro to Social Media Marketing for Business
workshop in Amsterdam.
• 7, 19, 27 June 2013.
• 795 Euros excl.
• 1 full day
• Special offer for tonight’s participants, a discount of
20% on the normal price with coupon code G2P.
• Details: www.dcdesigntech.com/services/workshops
URL: www.dcdesigntech.com Twitter @jinanalrawi

26. Q & A
&
Thank you!