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Supporting 15k Customers
Without Losing Too Much Hair
JONNY CARTER | SOFTWARE ENGINEER | ADAPTAVIST | @JONNYTRON
Product Support
Helping your customers
Internal Help Desk
Helping your company
Who does this apply to?
Support adds value
Whether it’s support for a
product or an internal help desk,
support adds value
Source: www.imtrading.nl/en/metal/precious-metals/
Support is super hard to
get right.
INTRODUCTION
Neglect
Inconsistent, subpar support
Burnout
Great support, unhappy team
Two Pitfalls
Agenda
Service Desk Done Right
First Tier Support
Hard Questions
Community Knowledge Base
PART 2
PART 1
Service Desk Done Right
First Tier Support
Hard Questions
Community Knowledge Base
PART 2
PART 1
Connect
Support to
Delivery
Single Source
of Truth
Support feeds delivery
Support agents report issues to delivery
teams.
Service Desk
Done Right
Connect
Support to
Delivery
Single Source
of Truth
Support feeds delivery
Support agents report issues to delivery
teams.
Use the links
Jira issue links connect customer issues to
the delivery teams’ backlog.
Service Desk
Done Right
Connect
Support to
Delivery
Support feeds delivery
Support agents report issues to delivery
teams.
Use the links
Jira issue links connect customer issues to
the delivery teams’ backlog.
Single Source
of Truth Keep detail backstage
Get all the details in the support case,
extract the relevant parts for the backlog.
Service Desk
Done Right
All roads lead to service desk
All support issues live in Jira Service Desk.
Connect
Support to
Delivery
Single Source
of Truth
Service Desk
Done Right
All roads lead to service desk
All support issues live in JIRA Service Desk.
Tell your story
Record support interactions and reveal
your value.
Connect
Support to
Delivery
Single Source
of Truth
Service Desk
Done Right
So you set up your Service
Desk… Now what?
Service Desk Done Right
First Tier Support
Hard Questions
Community Knowledge Base
PART 2
PART 1
Service Desk Done Right
First Tier Support
Hard Questions
Community Knowledge Base
PART 2
PART 1
Do It In Public
Make it visible and accessible
Three Pillars of a Knowledge Base
Know Thy Customer
Find subject matter experts
FAQ It
Concrete how-to guides
Don’t cross the streams
Source: http://www.flickr.com/photos/28277470@N05/35758175980
Example
time…
Source: http://www.flickr.com/photos/70857039@N00/2972404853
We welcome and encourage you to share your
ideas through our community forums. While
our developers may not reply to your ideas,
they watch the forums for constructive
feedback, player reactions, and popular topics.
THE GAME COMPANY WHICH SHALL NOT BE NAMED
Source: http://www.flickr.com/photos/16846345@N07/34757208291
Normal Person 

+ Anonymity 

+ Audience
= Total Jerk
You need the feedback.
WHY CAN’T I CROSS THE STREAMS?
Your public
knowledge
base and
Q&A forum.
Your private
consultation
with the
customer.
JIRA SERVICE DESK KNOWLEDGE BASE
Service Desk Done Right
First Tier Support
Hard Questions
Community Knowledge Base
PART 2
PART 1
Service Desk Done Right
First Tier Support
Hard Questions
Community Knowledge Base
PART 2
PART 1
First Tier
Support
Delivery
Customers
Working test environment
You can’t support what you can’t see.
First Tier
Support
Delivery
Customers
Working test environment
You can’t support what you can’t see.
Mentor
The best teacher is not always the
most senior person.
First Tier
Support
Delivery
Customers
Working test environment
You can’t support what you can’t see.
Mentor
The best teacher is not always the
most senior person.
Tips & snips, not scripts
Get consistency without the headache.
Canned response
Insert yours here!
First Tier
Support
Delivery
Customers
Hear them out
Take their ideas and feedback seriously.
First Tier
Support
Delivery
Customers
Hear them out
Take their ideas and feedback seriously.
Make them beta testers
Let your agents try out new features and
major changes before your customers do.
First Tier
Support
Delivery
Customers
Hear them out
Take their ideas and feedback seriously.
Make them beta testers
Let your agents try out new features and
major changes before your customers do.
Keep good boundaries
Support agents are not developers or
designers. Don’t try to give them everything
they want.
Even when you are big
enough to shield your
developers from
operational pain, DON’T.
BARUCH SADOGURSKY - DEVELOPER ADVOCATE, JFROG
Source: www.flickr.com/photos/23397895@N08/17085849346
WRONG
Support is hard, remember?
Source: www.flickr.com/photos/23397895@N08/17085849346
Service Desk Done Right
First Tier Support
Hard Questions
Community Knowledge Base
PART 2
PART 1
Service Desk Done Right
First Tier Support
Hard Questions
Community Knowledge Base
PART 2
PART 1
Who are your VIPs?
How far will we go?
How far must we go?
HARD QUESTIONS
A VIP is anyone you would
break your SLA for.
WHO ARE YOUR VIPS?
Are you on the list?
Source: www.telegraph.co.uk/men/thinking-man/11528357/A-club-owners-guide-to-dealing-with-bouncers.html
WARNING
DON’T FEED THE CYNICS
How far will we go?
How far must we go?
HARD QUESTIONS
Who are your VIPs?
How far will we go?
How far must we go?
How far
How far
HARD QUESTIONS
Who are your VIPs?
Don’t #@!% the
customer means
saying no
sometimes.
HOW FAR…?
Don’t #@!% the
customer means
saying no
sometimes.
HOW FAR…?
Don’t #@!% the
customer means
saying no at the
right time.
HOW FAR…?
Who are your VIPs?
How far will we go?
How far must we go?
HARD QUESTIONS
Takeaways
Know who your VIPs are and why Know your limits
Separate your service desk
and community KB
Treat your service desk
agents like junior delivery
Thank you!
JONNY CARTER | SOFTWARE ENGINEER | ADAPTAVIST | @JONNYTRON
Questions?
JONNY CARTER | SOFTWARE ENGINEER | ADAPTAVIST | @JONNYTRON

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