ET02 - Meetings Orario 09.30 – 12.00 Sala AVORIO HOSTED EASY RIDER PROJECT Achieving a sustainable and safe mobility trough the integration of vehicles and infrastructures A cura del CENTRO RICERCHE FIAT

1. Infomobility services
(LINEA 2)
ITN 2009 (Infrastructure, Telematics & Navigation
Torino – 15 ottobre 09
Alessandro Taddei - Infoblu

2. Agenda
LINEA 2
Infoblu: who we are & what we do
EasyRider Linea 2 – Infomobility services
Partners
Sub project structure
Approach
Activities
Outcomes
Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2) 2

3. LINEA 2
INFOBLU
Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2) 3

4. Who we are & what we do
LINEA 2
Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2) 4

5. Who we are & what we do
LINEA 2
(mission) Infoblu makes your travel simple providing a wide range of
infomobility services. We inform you about the traffic situation,
weather conditions, accidents or everything that can have an impact
on your travel. We also provide searches for route, tolling and
facilities.
(where we come from) The Company was born in 2000 from the
experience and the technologies of Autostrade (Atlantia),by which it is
100% partecipated(*). Nowadays the company keeps on growing,
thanks to the most recent technologies and an highly qualified staff,
developing innovative products and reliable services.
(*) Changes in Infoblu shares expected by end of October
Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2) 5

6. Who we are & what we do
LINEA 2
ATLANTIA
Financial Highlights (€/mln)
2008 2007
Revenue 3,477 3,272
Changes in Infoblu
shares expected by end
of October
Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2) 6

7. Financial Highlights
Who we are & what we do
LINEA 2
At present Infoblu is the Italian leader in the B2B e B2B2C traffic
information market.
It provides solutions to the major Italian players
Car manufacturers
Navigation devices
TV
Radio
Internet
Service operators
Telcos
Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2) 7

8. LINEA 2
EASYRIDER LINEA 2
INFOMOBILITY SERVICES
Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2) 8

9. Partners
LINEA 2
Infoblu
5T
Anas
Art
CRF
CRP
CSST
Electrolux
Mizar
MMSE
Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2) 9

10. Sub project structure
LINEA 2
Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2) 10

11. Sub project structure
LINEA 2
SP WP
leader WP leader task Title From To 5T Anas Art CRF CRP CSST Electrolux Infoblu Mizar MMSE
T4.1 Infomobilità urbana su veicolo 1 18 L p p
T4.2 contenuti dinamici traffico privato 1 33 L
WP4 5T piattaforma di integrazione di contenuti per la mobilità
T4.3 1 30 L
di persone intermodale
T4.4 base dati impedenze time dependent 1 33 L
T5.1 gestione accessi pagamento ztl 1 18 L p
T5.2 pagamento sosta 1 18 L p
WP5 5T T5.3 tariffazione ad utilizzo 1 18 L p p p
T5.4 road pricing urbano 1 18 L p
Infoblu
T5.5 pagamento altri servizi di mobilità 1 18 L p
T6.1 navigazione e gestione dinamica dei parcheggi 1 27 L
WP6 Mizar T6.2 controllo uso dei parcheggi riservati 1 30 L p
T6.3 gestione rete incroci semaforici 1 30 L
T7.1 integrazione urbano extraurbano 1 24 p L
T7.2 servizio info personalizzate 1 24 L p
WP7 Anas
T7.3 unità di controllo domotico e sistema di illuminazione 1 24 p p L
T7.4 network interface unit 1 24 p p L
L = Leader
p = partner
Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2) 11

12. Approach
LINEA 2
The subproject proposal has been composed as a number of pieces
almost fitting together
The first activity had been to look for main
sinergies (overlapped areas)
likely missing pieces
Tasks provided by other subprojects
Needed task to be fulfilled
Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2) 12

13. Step 1
LINEA 2
First decisions made:
Using Artist methodology for architecture
‘enhancing’ the product sheets (used to compile the project proposal) with Artist
Providing the best mapping of each product sheet onto the Artist
functions
provided by the product
needed by the product to add value to the value chain
ARTIST provided the common reference
system to project onto and thus to compare
with the products
Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2) 13

14. Step 2
LINEA 2
Combining all pieces
First al subproject level
Then at project level
(iterations required)
Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2) 14

15. Achievements
LINEA 2
The process started on april-may and was completed on september
(Linea 2 SP)
In addition the process allowed
To provide the subproject architecture
To provide the project architecture
To find the gaps
To fill the gaps
To find the overlapping regions
To provide the background for technical discussions among partners in the SP and
between SP2 (Infomobility services) and SP1 (Telematics and cooperative vehicles)
Linea 2 has overlapping but no major gaps (output of last Linea 2
meeting – Florence sept 30th)
Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2) 15

16. Activity 2
LINEA 2
Moving from high level architecture (Artist) to hybrid functional/block
diagram to jump one big further step toward implementation
Activity started officially on sept 2 in a all-day meeting in Venaria,
MMSE premises (but unofficially kicked off on july 09)
Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2) 16

17. Activity 2 – Step 1
LINEA 2
First of all investigating
which vehicle platform will be available
which features will be available on vehicle platforms
Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2) 17

18. Activity 2 – Step 2
LINEA 2
Connecting vehicle platform products with a service centre product
Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2) 18

19. Activity 2 – Step 3 (Iterative)
LINEA 2
Adding products
New components are added
Previous components need
To be better defined
To be adapted to fit with new ones
Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2) 19

20. Activity 2 – target
LINEA 2
The target of this activity is
To add all the major components of all the products to be developed by partners in
Linea 2 SP
To identify/define all the major flows/conditions among components
The plan is to complete this activity by beginning 2010
The outcomes of the activity will be
To provide a solid base for implementation
To allow other SPs to have a in depth knowledge of Linea 2 provided services
Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2) 20

21. LINEA 2
THANK YOU FOR YOUR ATTENTION
Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2) 21