17. Content as a Service, Service as a Content Franchise Productions Short-story Media Constellation Alternated Reality Publishing Personnalization Interactive services Community extensions Informative Participative Orchestration of Media PF & Comm service Informative Participative Use daily-used publishing asset to mimic reality Use snacking-media channels Major productions + Legacy of cross-media (including official website) Federate & value the community Tuning medias + individual story paths Call2Act & gain the right to access stories
18. Content as a Service, Service as a Content Telco & Internet API Storytelling Integration layer