1. A Dream of a Lifetime
People have dreams and why not? Its dreams which drives a person to his desires and helps him to
combat all the hindrances on his way towards his dream. Just how John Lennon says “You may say I
am a Dreamer, but I am not the only one”. Me too like any other individuals have lot of dreams, it’s
this Dreams which propel me to succeed and prosper . I have a lot of dreams which I would like to
accomplish somewhere down the line in the near future but there is one fragment of my Dreams
which I would like to realize within the next one year
John Lennon: “You may say I am a Dreamer, but I am not the only one”
, From my childhood, I had been a passionate lover of Football and have regularly followed all the
news and Updates on what’s happening in the Football Planet along with playing. I am from Kolkata
and since Kolkata is the capital of Football in India , I have always been attached to the game which I
cherish so much playing as well as watching. Out of my love for the game I always fantasized of
watching a Football Event Final in an European Stadium from the VIP Box so that I can have a close
look on all the big and Famous players. Though I would have liked to watch a World Cup Final but
since this dream cannot wait for two more Years it would be more than an opportunity if I get to watch
the Champions League Final this year in Wembley hopefully featuring Manchester United and
preferably Real Madrid(dying to see my favorite Cristiano Ronaldo from the VIP box). It will be a
dream come true in one of the most aristocratic Football stadiums of the world- Wembley featuring
two of the World’s greatest and my Favourites. WAYNE ROONEY n CRISTIANO RONALDO

2. VS
Why Champions League Final:
Every football fan today is aware of the UEFA Champions League. This is the story of the creation of
one of the most successful and most watched sports programmers in history. It comprises of 32 Clubs
all selected from the top echelons of Domestic Leagues in Europe like England , Italy, Spain,
Germany and France. Other than the fact this competition is being graced by World Class Superstars
in the World Football Panorama it has induced some classic marketing strategies which has gone a
long way in making Champions League-what it’s today. I as a student Of NITIE really found it
intriguing to read the Marketing strategies of Champions League and felt like sharing in Godrej Loud.
The first priority for the new marketing concept was to have a strongly branded product that would
clearly stand out and be unique in the busy sports world. First a name for the competition had to be
found. It was decided to use “UEFA Champions League” as it was a league composed of champion
clubs. A logo was created that was composed of 8 stars formed in a sphere like a football. The stars
represented the “star” football clubs of Europe. A choral-classical musical anthem was also developed
from a theme of Handel’s. This simple yet striking new logo, combined with the classical musical
theme, gave the new competition an elevated image and prestigious feel. The new marketing concept

3. was both innovative and commercially adapted to the changing market conditions. Each sponsor
would receive exclusivity in its product area not only in the stadium as was previously done, but also
on TV, with commercial airtime spots and program sponsorship. By tying stadium advertising together
with on-air sponsorship, it became almost impossible for non sponsors to associate with the
competition.
The 3 pillars of stadium advertising, commercial airtime, and program sponsorship generated a
“multiplying media effect” that offered new levels of recognition to the sponsors.
A “less is more” approach was taken and a maximum of 8 international sponsors was decided upon.
The sponsor package included 4 stadium advertising boards, ticket allocations, and identification on
TV interview backdrops and in the VIP and press areas. TV partners were offered a fixed schedule of
6 matches with simultaneous kick-offs, and the almost certain knowledge that a team from their
territory would be participating. This was a major advantage for television with the new “league”
format. The new transparency and the will and wish of UEFA to listen to its partners proved very
beneficial to all. For example, television wanted cameras in goal and wanted to make interviews
immediately after the match. Many changes like these were gradually made. Today the UEFA
Champions League has become one of the world’s premier sports competitions. Television stations in
all Continents have vied for the television rights. After twenty years in existence, it is the world’s
biggest annual football competition and is broadcast to over 200 countries with a worldwide audience
of over 4 billion viewers per season.
How does it come under 1.5 lacs?
The Price of the Highest Ticket is 300 GBP plus 36 GBP for those who are applying from outside the
European Continent which boils down to Rs.27,000/- only.

4. Mumbai to London Round Trip Airfare: Rs. 50,000/- only

5. Two Nights at any 5 Star Hotel near Wembley: Rs 40,000/- only (Considering the heavy rush due to
Supporters pouring in for the match)
Shopping: Rs. 20,000/- only .
It turns out be a costly affair for 2 days but hey, it’s my dream and I don’t want to compensate on my
this Cherished Dream.
The Total Cost of this project will boil down to approximately Rs.1,40,000/- considering the Rupee
does not weaken or strengthen drastically against Sterling pounds in the next 10 Months.
But the price of watching your Favorite Players in the World’s biggest stage: PRICELESS
YAY!!! MY DREAM IS ACHIEVED
THANK YOU