An illustration why ROI is so important and what the key factors to great ROI is.

1. Pcwizode CC Web Solutions
http://www.pcwizz.co.za
Perfect Complete Website Solution For Your
Business
ROI (Return On Investment) Guaranteed

2. ROI Key Factors & Tools
Google
Adwords
CMS
ROI
Google
SEO
Analytics
Website
Google
Adsense

3. Google Leading Search Engine
Generates About 70% of the
Internet’s Traffic

4. Google Adwords
• R 1000 per month (R 700 for Google ads
{Budget. R20 per day for clicks} Ex.
R0.50 per click = 40 clicks per day. R
300 Maintenance).
• Product sold = R200 (Profit = R150)
• 40 clicks per day * 30 days = 1200
clicks, if 10 % buys product = 120 * R150
= R 18 000 profit less R1000 per
month, thus R 17 000 profit.

5. Adwords Success Stories
• Buyagift.com achieves 31% increase in
return on investment using Google
AdWords.
• Directline holidays experience 40%
annual growth for three consecutive
years through Google AdWords.
• Foneshop.com call on Google to bring in
over 50% of their customers.

6. Google Adwords Chart
#
Cost per clickthro Monthly Annual incremental
click Daily budget ughs Monthly cost clickthroughs Unit Sales Monthly Revenues Monthly profit profit
R 0.05 R 20.00 400 R 600.00 12,000 1200 R 240,000.00 R 179,400.00 R 2,152,800.00
R 0.10 R 20.00 200 R 600.00 6,000 600 R 120,000.00 R 89,400.00 R 1,072,800.00
R 0.20 R 20.00 100 R 600.00 3,000 300 R 60,000.00 R 44,400.00 R 532,800.00
R 0.25 R 20.00 80 R 600.00 2,400 240 R 48,000.00 R 35,400.00 R 424,800.00
R 0.50 R 20.00 40 R 600.00 1,200 120 R 24,000.00 R 17,400.00 R 208,800.00
R 1.00 R 20.00 20 R 600.00 600 60 R 12,000.00 R 8,400.00 R 100,800.00
R 2.50 R 20.00 8 R 600.00 240 24 R 4,800.00 R 3,000.00 R 36,000.00
R 5.00 R 20.00 4 R 600.00 120 12 R 2,400.00 R 1,200.00 R 14,400.00
Above Monthly Cost Without Maintenance Fee of R 300 per month
R200 Product with Cost Price of R50 and if 10% buys product

7. CMS ( Content Management
System)
• You can update your website content yourself - save money by
not having to pay a webmaster to do it for you.
• Set up complex sites (or simple sites!) very quickly - with our
tools your website can literally be up and running in a matter of
days, instead of weeks (and dare I say it - months?)
• With the powerful tools that come with the CMS we can
implement functionality on your site to attract visitors and keep
them there - we are talking here of
podcasts, webcams, forums, membership sites and much, much
more. If you can think of it, we can implement it - quickly.
• Don't pay thousands for the graphic design of your site - of
course, if you want to, you are welcome, and frankly, if you are
in an industry where looks really count then it is an important
step. But face it, if you are running a business what you need is
a professional looking website. Our CMS tools come with
GREAT looking designs. Look at some of our client sites to see
what our websites look like.
• You have full control.

8. SEO ( Search Engine Optimization)
• What is the goal of the website? Website goals can range from
attracting customers online to an e-commerce site; to acting as
an online brochure for a corporate that adds to the corporate
branding overall. This ties in then with why a company would be
interested in SEO and Internet marketing for a site – do they
want to be able to generate direct leads or sales through the site
and want to increase website traffic? Or are they just interested
in increasing their company's footprint on the Internet and
thereby boost their online reputation?
• What is the intended target audience for the website? It makes a
big difference with regards to the focus and activities whether
the ultimate target audience for the website is local (in other
words, South African) or global. The whole SEO approach would
differ depending on this factor since the competitiveness of the
market varies depending on whether the focus is local or
international.
• What is the budget for marketing the site? Obviously the bigger
the budget the more results can be obtained! However, even
with a small budget results can be achieved, it might just take
longer to do so.

9. SEO ( Search Engine Optimization)
• Keyword Research
• On Site Optimization
• Link Building
• Managing Online Reputation
(Facebook, Social Media, etc.)

10. Google Adsense
• Maximize revenue from your online content.
• Google AdSense enables website
publishers of all sizes to display relevant
Google ads and earn revenue.
• Earn money for each time visitor clicks on
add that is displayed on your website.
• AdSense has been particularly important for
delivering advertising revenue to small
websites that do not have the resources for
developing advertising sales programs and
sales people.

11. Google Analytics
• Improve your online results. Learn more
about where your visitors come from and
how they interact with your site. You'll get
the information you need to write better
ads, strengthen your marketing
initiatives, and create higher-converting
websites.
• Test your website and increase conversions.
You can now use your Google Analytics
login to access Website Optimizer. Find out
which page designs, headlines, and
graphics convert the most visitors.

12. Google Analytics
• SurePoint Lending and Agency.com
increased the conversion rate on its client
site by 25% with Google Analytics.
• Discount Tire increased online sales by
14% in the first week using Google
Analytics.
• Facilisimo.com improved its search
results ranking and minimized its cost-
per-conversion thanks to information
from Google Analytics.