Squad 3 - Literacy

1. Citizenship
Literacy
SGT Caleb, SGT Eugene, SGT Tjeng Yew, SGT Hong Shen

2. Contents
1. Definitions
1. Who is Brij Kothari
1. Contributions
1. Same Language Subtitling
1. Motivation
1. Thoughts

3. A person who
establishes an
enterprise with
the aim of solving
What is a Social Entrepreneur
social problems or
effecting social
change

4. 1. Literacy is traditionally
understood as the
ability to read and
write.
What is Literacy?
2. The term's
meaning has been
expanded to include the
ability to use language,
numbers, images and
other means to
understand and use the
dominant symbol systems
of a culture.

5. More facts about literacy
➢ International Literacy Day
commemorated on 8
September yearly to
highlight the significance
of literacy
➢ World literacy rate:
84.1 % (as of 2010)

6. Dr. Brij Kothari
Indian academic and
social entrepreneur
Masters Degree in
Physics and
Development
Communication
Ph.D in Education
(Cornell University)
Invented Same
Language Subtitling
on TV for mass
literacy in India

7. His Contributions
Kothari is the president of
PlanetRead, a non-profit
organisation involved in
furthering Same Language
Subtitling throughout the
world.
He is also the founder of
BookBox, a social venture
that produces animated,
read-along stories for
children in over 21
languages

8. ➢ Same Language
Subtitling (SLS) refers to
the practice of subtitling
programs on TV in the
same language as the
audio
Same Language Subtitling (abbrev. SLS)
➢ Believed to be able to
make reading practice
an incidental,
automatic, and
subconscious part of
popular TV
entertainment

9. Motivation
s
➢ Brij watching a film on
video with subtitles
➢ The thought hit him that if
all Hindi film songs were
subtitled, it would bring
about a revolution in
literacy
➢ Joined the faculty of
the elite Indian Institute
of Management (IIM)
(continued...)*

10. Motivation
s
➢ His idea became a
passionate personal and
professional
consummation* in the
form of Same Language
Subtitling (SLS) of film
songs (music videos)
Consummation : act of
bringing sth to a state of
perfection
➢ Started work on SLS;
became a project of IIM
➢ In August 2002, SLS
took off on a national
scale

11. Thought
s
1. Literacy is a significant
part of our lives (e.g. TV,
Music etc.), but often
taken for granted for.
1. Gain Knowledge
3. We are lucky to be
given education in
Singapore

12. THANK YOU!