project on how to innovate microsoft mobiles

1. Presented By:
GOKUL K PRASAD
HARIHARA PRABHU
JITENDER BADYAL
MANJEET POONIA

5. A new product based on
nanotechnology which can be
highly customized with a lot of
functionalities

6. FLEXIBLE OLED SCREEN
COATED WITH SPECIAL HYDROPHOBIC MATERIAL

7. Business
model
MARKET : Global smartphone market
DELIVERY : exclusively online
OFFERING : A multi utility liquid
proof flexible phone
PRODUCTION: Outsourcing and
Inhouse Production

8. Making the concept real
 Smartphone market is huge market covering over 1.75 billion people.
 Smartphone users awaiting long for a new concept smartphone
entirely different from the sheep herd.

9. concept
MARKET : Global smartphone market
DELIVERY : exclusively online
OFFERING : A multi utility liquid proof
flexible phone
CAPABILITIES : Flexible
liquid repellent screen

10. Defining the market
 Screen breakage.
 Liquid Damage.
What problem of the customer are we solving??

11. How do they currently solve the problem?
What else is out there
 Giving One year Accidental Warranties.
 Buying cheap and Local screens in case of replacement.
 IP67 smartphones.

12. Why will customers participate / pay and why
will they continue to do so?
 33% of people Break their Smartphones.
 28% destroy the chips accidently dropping the phone into water or some
liquid.
 Skype calls as an add on service

13. Business Model and Market size
 Smartphone users, Suppliers
 Partners-Mobile service providers, Fitness sports Accessories
providers, online retailers.
 Partners have a huge opportunity to increase their revenue.
Who are the stakeholders and partners?

14. How big is this opportunity?

15. FINANCIALS
AMOUNT(in Rs)
Particulars Year 1 Year 2 Year 3 Year 4
Revenue per unit 56000 52500 48700 42600
profit 17.64% 18.96% 20% 16.8%
Cost per unit 47600 44230 40300 36450
For every 10,00,000 units sold
Total revenue
56000000000 52500000000 48700000000 42600000000
Total cost
47600000000 44230000000 40300000000 36450000000
Total profit
8400000000 8270000000 8400000000 6150000000

16. Identifying Risks and Options
 Acceptability of the Product.
 Small Usage cycle.
What are the Risks of this business ?
How will you mitigate them?
 Creating Product Awareness.
 Effective Advertisement and Marketing Strategies.

17. What new Options does this business enable?