Finding What, Where with the context of Who & When
•Télécharger en tant que PPT, PDF•
0 j'aime•289 vues
Understanding why it's important to own your business identity. It's about context and content.
Recommandé
Recommandé
Contenu connexe
Similaire à Finding What, Where with the context of Who & When
Similaire à Finding What, Where with the context of Who & When (20)
Dernier
Dernier (20)
Finding What, Where with the context of Who & When
- 1. Local Search: Business Listings Identity Management Presented by: Gib Olander, director of business development, Localeze
- 2. Finding what we want
- 3. Finding the What & Where
- 4. Finding the What & Where with context of Who
- 5. Finding What , Where with the context of Who & When
- 6. Why is this important? People expect to buy within: 1 hour – mobile Internet 7 days – PC search ** Dennis Glavin MSN mobile By 2011, 80% of Mobile Devices will have GPS – iSuppli 7.19.10 6,000 LBS apps are available on the iPhone Michael Metcalf Y! 60% of mobile internet usage is spent on social networking (Ground Truth) http://mobileplaybook.360i.com
- 8. Mobile Local Search Today
- 9. Business Identity – until now, this was enough!
- 10. Today your online identity needs to be established, as it anchors your customers experience with you.
- 11. Business Name Business Address Business Phone Number Primary Business Categorization Web Site Address Products Offered Business Specialties Services Payment Methods Hours of Operation Unique offerings within the business category MicroSite Dealer Locator page Directory or IYP inclusion Profile page Local Business Identity – today online Create a “cloud” of content for each business location. Content must answer both “Discovery” & “Recovery” Local Search queries. Your foundation is built on database inclusion with data aggregators Recovery Search Discovery Search Use ad products as your roof. Create findability where your content cloud can’t compete.
- 12. Each Business Location should create and maintain a Local Search content cloud, organizing content for recovery and discovery search
- 13. Location based advertising - yesterday Follow the Content !
- 14. Slide created by David Berkowitz @dberkowitz Location based advertising - today
- 15. Context created and captured
- 16. Two identities
- 18. Established identities enable discovery – think of your spatial network
- 19. From your social network and your spatial network as well. Friends tips and all tips
- 20. Just like location based advertising of the past, set up your identity and make that content discoverable
- 21. Multiple identities dilute your utility to everyone
- 24. Spatial Network and Social Network are starting to work together. 12/20/10 About 3.8 check-ins per person!
- 25. Brands are taking advantage of 4sq 12/20/10
- 26. Tips can influence purchases 12/20/10
- 28. If your identity isn’t established, you don’t exist
- 30. Don’t forget….. … Mobile, Local and Social are happening now! Establish and manage your identity today
- 31. 12/20/10 3,386 check ins in 10 days Then 4,150 check in’s over the next 10 days
- 32. Not only how many people but which people at which time
- 33. 12/20/10 Confidential Contact Information Gib Olander| Director of Business Development | Localeze 200 S Wacker Dr., 35th Floor | Chicago, IL 60606 Office: 312-924-3011 | [email_address] @golander59