Is social media relevant to your club? Social media is not the preserve of the young, or even the young at heart. You will find that your club members and guests across all age groups are already on the social networks. And they will be wondering why you aren’t! With over 15 million people in the UK over the age of 30 already using Facebook – it’s safe to say that your next new member, or society booking, is already researching the golf market via the social networks. People buy from people - how do golfers recommend your course, your facilities or your teaching pro? Your customers use the social web 39% stated that they have discussed a product specifically on Twitter 46% of Facebook users talk about or recommending products 27% reported that they want invites for events and special offers 25% stated that they visited a site after learning about a product on a social network As you can see from the data in this recent survey, customers like yours already use social media networks to research new products and services. If you want to increase your tee bookings, lessons with the pro or even new membership sign-ups then you need to be taking part in conversations on these networks. What other marketing activity will deliver sales leads direct to your email in-box? Are you just a golf club? There are very few golf clubs who just rely on the revenue from their members. More and more clubs are actively targeting the lucrative weddings, private parties and business meetings market. But how will they ever see your beautiful clubhouse, taste the great food that you serve and discover your attention to detail to make their special day just that little bit more special? Target who you talk to and know who you talk to Target who you talk to You can build of list of people that you want to talk to, by who they follow or engage with, by who follows them, by users who discuss a certain topic – or are involved with a specific group. Customer segmentation has never been this easy. Know who you’re talking to If someone Likes your Facebook page, you'll get much more information about them than you would a regular visitor to your web site. You also get to learn more about someone who follows you on Twitter than if they just read your web site. Sometimes when you play golf you need a caddy to select the right clubs Social media marketing can be like that – think of us as your caddy We help you make the right selections The Digital Golfer team are specialists in using social media and digital marketing to create awareness and generate demand. Our range of services will help you build a stronger marketing presence and deliver: Improved tee bookings More memberships Increased events revenues http://www.thedigitalgolfer.com +44 1252 302392

1. Social Media For Golf Clubs

2. 48% of Facebook users are 30+ years old
That’s more than 15 million people in the UK!

3. Is social media relevant to your club?
Social media is not the preserve
of the young, or even the young
at heart.You will find that your
club members and guests across
all age groups are already on the
social networks. And they will be
wondering why you aren’t!
With over 15 million people in
the UK over the age of 30
already using Facebook – it’s
safe to say that your next new
member, or society booking, is
already researching the golf
market via the social networks.

4. People buy from people - how do golfers
recommend your course, your facilities or
your teaching pro?

5. Your customers use the social web
 39% stated that they have
discussed a product specifically
on Twitter
 46% of Facebook users talk about
or recommending products
As you can see from the data in this recent survey, customers like yours already use
social media networks to research new products and services.
If you want to increase your tee bookings, lessons with the pro or even new
membership sign-ups then you need to be taking part in conversations on these
networks.
What other marketing activity will deliver sales leads direct to your email in-box?
 27% reported that they want invites
for events and special offers
 25% stated that they visited a site
after learning about a product on a
social network

6. It’s not always about the golf!

7. Are you just a golf club?
There are very few golf clubs who just rely on the
revenue from their members. More and more clubs
are actively targeting the lucrative weddings, private
parties and business meetings market. But how will
they ever see your beautiful clubhouse, taste the great
food that you serve and discover your attention to
detail to make their special day just that little bit more
special?

8. Target who you talk to and
know who you talk to

9. You can build of list of people
that you want to talk to, by who
they follow or engage with, by
who follows them, by users
who discuss a certain topic –
or are involved with a specific
group. Customer segmentation
has never been this easy.
If someone Likes your Facebook
page, you'll get much more
information about them than
you would a regular visitor to
your web site.You also get to
learn more about someone
who follows you on Twitter
than if they just read your web
site.
Target who you talk to Know who you’re talking to

10. Sometimes when you play golf you need a
caddy to select the right clubs
Social media marketing can be like that –
think of us as your caddy

11. We help you make the right selections
 Facebook
 Twitter
 LinkedIn
 YouTube
 Email Marketing
 Websites
 Mobile Apps
 Branding
The Digital Golfer team are specialists in
using social media and digital marketing
to create awareness and generate
demand.
Our range of services will help you build a
stronger marketing presence and deliver:
Improved tee bookings
More memberships
Increased events revenues
@GolferMarketing

12. Email: David@TheDigitalGolfer.com
Web: TheDigitalGolfer.com