1. Despite the technology luxuries in today’s world of rapid-fire communication, consumers are
expressing a desire for more meaningful connections. As such, GolinHarris created a platform
with VTech’s adagency to advocate the power of talk, highlighting the home phone as the best
way to “Stay Grounded” with quality conversations that count. Elements included a microsite,
media outreach, sweepstakesand social media programs. The campaign generated more than
443 million media impressions, with strong endorsement through blogs and social media
platforms, as well as traditional media.

2. Maintaining personal and family connections is a top priority for VTech’s core audience of
women ages 25-44. To create a dialogue about “staying connected,” GolinHarris implemented
a multi-faceted partnership with the Satellite Sisters, former radio personalities and owners of
an online news/talk property for women. The campaign encouraged women to share stories about
their ‘Satellite Sister’ – the key person they call when they want to connect. The integrated
campaign, which culminated in a vacation giveaway, resulted in more than 33 million
media impressions.

3. To highlight its first home audio device, the IS9181, which connects users to thousands of
free Internet radio stations worldwide, VTech held the “Timeless” Concert Series as an homage
to arrangers and composers as the predecessors to today’s “beat makers.” Our team’s outreach
to music/entertainment press and event sites generated awareness of the brand among music
enthusiasts, and resulted in coverage in top outlets including FILTER Magazine, Los Angeles
Times.com, NME.com, Pitchfork.com, NPR and more. Overall, the “Timeless” series generated
more than 170 million media impressions.

4. To garner awareness about VTech cordless phones during the 2008 holiday season,
GolinHarris implemented a twist on the “phone hot line.” Designed to reinforce home phones
as important tools to keep people connected, HolidayGiftHotline.com served as an online
resource for consumers to connect with peers for gift ideas. To promote the microsite, a family
technology expert drove home messages about phones as personal connectivity tools.
HolidayGiftHotline.com attracted thousands of unique visitors, increased Twitter account
followers and contributed to one of VTech’s most successful shopping periods.

5. Using the breadth of our media expertise and relationships, we keep VTech connected to a
wide variety of media, including women’s, men’s, family/parenting, shelter, tech and general
consumer outlets.Whether it’s reviews outreach, product seedings, promotions or creative
mailers, we understand how to highlight VTech’s offerings to both consumer technology and
lifestyle media. Over the years, we’ve secured a variety of toptier placements, including
The Wall Street Journal, Esquire, Good Housekeeping, LAPTOP, Marie Claire,
Real Simple Online and more.