Mobile applications and websites are increasingly complex due to different networks, browsers, devices and technologies. Ensuring good performance across this complex mobile landscape is challenging. Poor mobile performance can significantly impact businesses through increased abandonment rates and reduced conversions. Application performance monitoring solutions are needed to optimize mobile experiences, understand performance issues and their business impacts, and quickly resolve problems.

1. Complexity At The Edge
How To Maximize The Mobile Opportunity
Lorenz Jakober
Senior Product Marketing Manager, Compuware APM

2. Complexity At The Edge Is Increasing
The Application Delivery Chain
Data Center Cloud: Private and Public Users
Customers
+ Local ISPs & Carriers
+ Browsers
+ Mobile Devices
+ Mobile Sites & Applications
+ Third Party Services
Employees

3. Different Networks Offer Different Experiences
• Delivering quality experiences across all networks can be a challenge
Cable Wifi 3G Cable Wifi 3G Know your users
30 160
140
25
120
20 100
Mbps
15 80
ms
60
10
40
5
20
0 0
Download Upload Latency
Mbps Mbps ms
Source: Gomez Research

4. Browsers / Devices / Technology Changing Fast
• Browser/device releases are accelerating
• HTML5 & client-side tech is evolving
• Smartphones & tablets are changing
customer/employee engagement models
Source: modified version of evolutionofweb.appspot.com

5. Some Browsers Changing Faster Than Others
The longevity of browser
versions driven by
multiple factors
Major Social Media Website Avg. Load Time Across Browsers
South Korea, Broadband, Windows
12
10
8
Different browsers
equals different
Avg. Load Time(sec)
6
4
capabilities and end-
2
user experiences
0
Firefox13 Chrome20 MSIE9 Safari5 Opera9.10 MSIE8 MSIE7
Source: http://arstechnica.com/information-technology/2012/07/firefox-fights-back-holds-on-to-second-place-in-world-browser-shares/

6. Mobile Web & App Usage Is Growing Fast
Mobile vs. Desktop in South Korea from Sep 2010 to Apr 2012
Desktop Mobile
100
90
80
% of Internet Traffic
70
60 Mobile web traffic in South
50
Korea grew from ~2% to ~24%
40
30
in less than 2 years
20
10
0
Apple App Store & Google Play combined
surpassed 45 billion app downloads
worldwide in less than 4 years
Source: Statcounter, Google, Apple

7. The Browser / Native Application Is Becoming The
Integration Platform
Average number of hosts accessed by the browser across the
Gomez Korea Portal Mobile Website Performance Benchmark 9

8. 3rd Party Services Can Cause Significant Web & App
Performance Issues
Facebook issues
contributed to load time
spikes for a number of top
mobile websites

9. Website Performance Basics Often Neglected
Major retailer boasts about the
launch of a new mobile site to meet
rising customer expectations
New site increases in size and does not
follow mobile performance optimization best
practices resulting in >2X response time

10. Users’ Web Performance Expectations Are High – No
Matter What Device/Browser/Technology
Percentage Of End-Users Which Expect A Website To Load In 3
Seconds Or Less
100%
90%
80%
70%
60%
50%
89% 83%
40%
30% 59%
20%
10%
Survey date = 2012 Survey date = 2011 Survey date = 2009
0%
Tablet Smartphone PC
Source: Compuware APM; Forrester Research

11. End-Users’ Mobile Web Performance Expectations
Are Often Not Met
59% of mobile web users expect a website to load on their
mobile phone in 3 seconds or less
Gomez Korea Mobile Website Benchmark Response Times Across Verticals
50
45
40
Avg. Response Time (sec.)
35
30
26.901
25
20
15 14.705
12.142
10
5
0 End-Users’ Expectations
Banking Portal eCommerce
Source: 2011 Gomez/Compuware Equation Research Study and Gomez Mobile Benchmarks,

12. Mobile Site Performance Impacts Business Results
• If dissatisfied with website performance
– 49.3% of tablet & 40.3% of smartphone users are unlikely to visit the site again
– 33.1% of tablet & 26.8% of smartphone users are less likely to purchase from
that company – across all channels
Abandonment Rate Across 280+ Websites/271 Million Page Views
30
25
Abandonment Rate (%)
20
15
10 Slower pages = higher abandonment iPhone
• Reduces revenue
5 • Increases costs
• Damages brand
0
10-10.5
10.5-11
11-11.5
11.5-12
12-12.5
12.5-13
13-13.5
13.5-14
14-14.5
3.5-4
0-0.5
0.5-1
1-1.5
1.5-2
2-2.5
2.5-3
3-3.5
4-4.5
4.5-5
5-5.5
5.5-6
6-6.5
6.5-7
7-7.5
7.5-8
8-8.5
8.5-9
9-9.5
9.5-10
Page Load Time Band (sec)
Source: Gomez UEM

13. Mobile App Performance Impacts Business Results
47% of mobile users had a problem in the past year when
accessing an app on their phone
“Mobile apps live and die by their rating in an app store…When
the rating suffers, the customer adoption rate suffers.”
Margo Visitacion, VP, Forrester Research

14. Compuware APM: Driven by End-User Experience
Optimize performance across the entire Application Delivery Chain
PurePath
Application
dynaTrace User Gomez User Experience Gomez Synthetic
Experience Management Management – Mobile Monitoring - Mobile
All Customers 24x7 LoB performance impact Cloud based
Customer diagnostics Sampled real world insight Root-cause analysis

15. What Are Our Real End-Users' Mobile Site And Native
Application Experiences?
Easily identify satisfied, tolerating
and frustrated end-users

16. How Does Our Mobile Site And Application Performance
Impact The Business?
Identify mobile site &
app performance
issues & their impact
on conversions
Correlate the impact of
performance to conversions
for mobile apps and sites

17. Can End-Users Access Our Site/App 24/7?
Easily identify mobile website and
native app availability issues

18. How Do We Identify & Resolve Mobile Site & App
Performance Issues Before They Impact Our Customers?
Identify issues before customers are
impacted with dynamic, real-time alerts Drilldown to diagnose and resolve
issues with object level detail

19. How Do We Identify & Resolve Mobile Site & App
Performance Issues Quickly - Down To The Line Of Code?
Visualize mobile sites and applications
with dynaTrace Transaction Flow
Drill down to the
page action PurePath
and see the server
side interaction

20. Optimize Mobile Website Speed With Actionable
Insights And Proven Best Practices
Google Page Speed Integration
With Compuware APM Platform

21. With The Compuware APM Mobile Solution
Ensure mobile web & native Evaluate the impact of real users’ mobile
applications work for all your users site & app experiences on your business
Accelerate identification, diagnosis & Reduce monitoring infrastructure
resolution of performance issues investment with SaaS platform

22. Questions
Compuware Customers Asia
Enjoy Measurable Benefits
• Increased revenue 25%
• Reduced revenue loss by
92% and $737,251 annually
• Reduced home page load
time from 11.3 seconds
to 3.4 seconds
• Saved 50%+ in staff and fees
• Reduced downtime 45% Global
• Improved first-hour problem
resolution rate to 80%
• Improved annual
troubleshooting efficiency by
97%, saving $784,000
• Reduced SAP license costs by
$475,000 per year
For more information visit Compuware.com or contact us at +1 781.778.2700