Take your buyers and business on a journey. GoodData’s completely connected digital marketing analytics bring all your data together for a full view into buyer behavior, campaign performance, and revenue contribution. Read the brief to learn more.
Digital Marketing Analytics: Get the big picture on performance
1. TAKE YOUR BUYERS AND BUSINESS ON A JOURNEY
GoodData’s completely connected digital marketing analytics bring all your data together
for a full view into buyer behavior, campaign performance, and revenue contribution.
FAST TRACK YOUR CUSTOMERS’ PATH TO PURCHASE
GoodData integrates your online, offline and third party data sources--giving you complete, real-time insight
into buyer behavior by segment, across channels and touchpoints, all in one beautiful interface. Get the
data you need to deliver personalized, seamless experiences that build awareness, increase engagement,
drive conversion and create advocacy.
OPTIMIZE CHANNELS AND CAMPAIGNS IN REAL-TIME
GoodData offers you a real-world view into how your marketing mix and programs are performing--search,
display, email, digital, social, mobile and more--all within a single platform, allowing you to focus budget
and resources on where they’ll matter most. From the first impression to the final click-to-buy, we deliver
comprehensive insight into what’s working and what’s not with detailed segmentation capabilities, so that
you can respond with targeted agility.
PROVE YOUR WORTH WITH UNBIASED ATTRIBUTION
GoodData’s pure play attribution models put the power in your hands. Dig into unbiased analytics on what
touchpoints are driving purchasing behavior to identify high-value conversion paths. Using a tool that connects
directly to the source, weight every engagement across every channel--bringing online, inline with objectives
and goals. Showcase ROI with trustworthy insights into efficiency and effectiveness, from GoodData.
DIGITAL
MARKETING
ANALYTICS
Get the big picture
on performance