5 ways to raise funds with social media v3

5 Ways to Raise Funds with Social Media
How using Facebook, Twitter, Foursquare and YouTube
can help you maximize your fundraising efforts

Why Social Media?

• Nonprofits who used any social networking services increased their
fundraising by 40 percent when compared to their peers

• Less than half of nonprofits tap into the power of their social networks or
use social media tools when raising funds

• Those who use online fundraising tools make 6 times more money than
those who do not

• Twitter users increased their fundraising goals by at least 3 times, and
raised almost 10 times more than those who did not use the social network

Source: Blackbaud

11/3/2011 ©2011 GoodSearch, LLC All Rights Reserved 2

Connect through Social
Networking Facebook Page

• A page allows you to send quick
updates to your network of fans

• It’s not the number of fans but the
quality of your posts

• Share updates from the field and
post photos. Tag the photos.

• Ask volunteers to re-post
messages as their status


Facebook: Recruiting Fans

• Add a “like” button to your website and all of your emails.

• Getting someone to “like” you is like getting their email address

• Challenge supporters to encourage their friends to “like” your page


Connect Through Social Networking:
Facebook Places

• Places is a mobile application that
allows users to “check in” at your
location and share it with friends

• Encourage attendees to “check in”
and let others know of the impact
they’re making – goes into their
newsfeed for others to see


Foursquare

• Nonprofit branding – Have Volunteers/Employees check in when they visit
your organization or attend an event. Include a shout out.

• Cause marketing – Connect with local businesses to make a donation to
your cause every time a volunteer “checks in” to their location

• Event promotion and recruitment – Local businesses can promote
upcoming walks and events when volunteers check in to their location


A Foursquare Case Study

• Big Love Little Hearts – One Hundred Squared campaign

• Recruited an army of volunteers to check in to 100 different locations and
leave a “tip” regarding congenital heart disease and the hashtag #100X100

• Embedded a link in the tip, taking users to the 100x100 website with
information

• Viral effect traveled through FB, Twitter and Foursquare raising $25,000 for
the cause and 500 people contacted their local senators


Twitter

• Use Twitter to stay
connected with your
supporters

• Follow people you’re
interested in

• Track your links using
bit.ly or ow.ly


Twitter: Recruiting Followers

• Be more than a salesperson, be a person – build a community

• Have a distinct personality and expertise

• Ask people to “Please RT”

• Use hashtags

• Follow people/organizations you find interesting

• Be a part of the community – retweet and reply often

• Engage with supporters who tweet about you.

• Twtvite – allows you to create “tweetups” for events


Twitter: Managing Tweets & Updates

• HootSuite allows you to schedule tweets and status updates in advance.

• Other sites: TweetDeck, Threadsy, Seesmic and CoTweet

• Use the advanced search on Twitter to connect with potential supporters --
you can search people's tweets within 15 miles of your location. Plug in a
city along with a few key words and see who's talking about your cause. You
can easily reach out to anyone with an @reply.


YouTube

• More exposure. Videos will be listed in YouTube’s nonprofit channel, and
you’ll have your own nonprofit channel, which can be fully branded

• Your organization can add Call-to-action ad overlays on your videos, and a
Google Checkout “donate” button can be added to your organization’s
YouTube channel to help drive campaigns.

• Volunteer videographers. You can post a video opportunity on the
YouTube Video Volunteers platform to find a skilled YouTube user to create
a video for your cause.


A YouTube Case Study
• World Vision Australia YouTube Channel
• PSA’s created and uploaded by the organization

• V-logs created by volunteers

• Personal slideshows created by supporters showing how they’ve been
impacted


Now How Do You Turn These Connections
Into Funds?

Let’s See…

Turn “Likes” into Cash

• Find a sponsor who will make a donation each time someone “likes” you

• Case study: Second Harvest Food Bank in California raised $15,000 by
asking people to like them or mention them in a tweet. A local company,
Massage Envy, put up the donation and then challenged people to earn it by
doing one of those social actions

• Second Harvest Food Bank in California received increased exposure via
the tweets and the “likes” and now has the ability to communicate with
everyone who participated via Twitter and Facebook


Create Buzz

• Create a campaign with immediacy and fun

• Case Study: Handbag giveaway


Allow Peer to Peer Fundraising

• Razoo, Crowdrise, FirstGiving, GlobalGiving

• Great for events like walk-a-thons, responses to crises

• Can create a “event present” using these sites


Launching a Twitter Fundraiser

• Center the campaign around a specific goal, not the organization itself.

• Launch a microsite or a blog that shows the tweets in real time around the
campaign

• Create a unique hashtag around the event

• If possible, get the hashtag sponsored

• Have a start and end date

• Make it annual

source: Social Media for Social Good


GoodSearch.com, Your Cause &
Social Media
Try creating a Social Media campaign to promote your partnership with
GoodSearch – Below is a sample Twitter campaign for holiday giving:

• “Shopping online for gifts? Use GoodShop and they’ll donate a portion of
each gift purchase to us! Pls RT”

• “We’re asking our supporters to shop online thru GoodShop this holiday
season and help us earn $10k in donations. Pls RT”

• “50% off DVDs sale at Barns&Noble via GoodShop.com and they’ll donate
3% to our charity. Pls RT”

• “We’ve earned $2,376 because you’ve been buying gifts at GoodShop.
Keep it up, we’re closing on our goal!”


Getting the Most Out of GoodSearch

Let’s See…

About GoodSearch.com

Mission:
Empower people to change the world through simple everyday actions that
raise money for causes people care most about

At a Glance:

• Over 102,000 non-profits and schools have registered with GoodSearch

• Over $8 Million in donations have been raised

• 13 Million users


Creating Value with GoodSearch.com
Searching the Internet

• Select your favorite charity or
school

• Search the web

• Earn about $0.01 donation each
time you search

• Results are powered by Yahoo!
search engine


Creating Value with GoodSearch.com:
Shopping through GoodShop

• Shop at over 2,500 top merchants
at including Amazon, Apple, Best
Buy, JC Penny, Target and more

• Use more than 100,000 of the
most up-to-date coupons and
special offers (worth $2 million in
savings)

• We donate up to 20% of your
purchase to their charity


Social Media (Slide 1 of 2)
Creating customized GoodCoupons links for your charity is easy. Any
actions resulting in donations will be added to your Amount Raised!

1. Find the coupons you want to share with your audience
1. Ex. http://www.goodsearch.com/1-800-flowers/coupons

2. Find your non-profit’s GoodSearch ID
1. Go to www.goodsearch.com and log in
2. Find your personal profile in the top right corner of the homepage
3. Click on your hyperlinked non-profit to go to your charity page
4. Click on the “details” link located below the “Amount Raised” – this will pop open a window
5. In the pop-up window below your non-profit logo, top left, you will find your charity ID

3. Add your GoodSearch charity ID to the link so that it looks like this:
1. Add this: “/&charityID=[Insert Your Charity ID number here]
2. Ex. http://www.goodsearch.com/1-800-flowers/coupons/&charityID=501710


Social Media (Slide 2 of 2)
Creating customized GoodSearch homepage links for your charity is
easy. Any actions resulting in donations will be added to your Amount
Raised!

1. Find the site links you want to share with your audience
1. Ex. http://www.goodsearch.com
2. Ex. http://www.goodshop.com

2. Find your non-profit’s GoodSearch ID
1. Go to www.goodsearch.com and log in
2. Find your personal profile in the top right corner of the homepage
3. Click on your hyperlinked non-profit to go to your charity page
4. Click on the “details” link located below the “Amount Raised” – this will pop open a window
5. In the pop-up window below your non-profit logo, top left, you will find your charity ID

3. Add your GoodSearch charity ID to the link so that it looks like this:
1. Add this: “/?charityID=[Insert Your Charity ID number here]
2. Ex. http://www.goodsearch.com/?charityID=501710
3. Ex. http://www.goodshop.com/?charityID=501710

Using the GoodToolbar

CHARITY NAME

• Users earn donations as they shop and search the internet

• Donations and GoodCoupons buttons will light up when you visit any of our
2,500 merchant partners like Apple, Best Buy, JC Penny, Target and more

• Your non-profit’s logo allows users to click directly to your site and builds
everyday awareness
• If you haven’t requested a customized toolbar for your non-profit, click here to apply:
http://www.goodsearch.com/toolbarapp.aspx

• Users can track their personal donation earnings and your non-profit’s overall
donation earnings right on the toolbar


Announcing GoodDining
• We donate up to 6% of the
users dining purchase

• Over 10,000 participating
restaurants, bars and clubs
nationwide

• The first ever 365-Day a Year
Dine for Charity Program


Fundraising Through GoodSearch:
Tips for Maximizing Revenue
1. Establish a Fundraising Goal
• Target a specific sum
• Determine a deadline

2. Launch a Dedicated Campaign
• Announce your GoodSearch partnership on your Website or Blog
• Inform your audience via Email or Newsletter
• Motivate and update your supporters with Social Media
• Activate your community; send a Press Release to local media

3. Make GoodSearch a Permanent Part of Your Messaging
• Promote GoodSearch on home page and with donations, registration or
email sign up

Creating Value with GoodSearch.com
Through Everyday Actions
Simple everyday actions can
make a difference
• Support your favorite charity
without making a direct donation

Estimated Economics:
$40/year for every loyal and/or
toolbar user
• Assumes 3 searches a day at
~$.01 per search
• Assumes $500 in purchases per
year thru GoodShop at 3% Avg.
commission
• Assumes $500 from
GoodDining at 3% Avg.


5 ways to raise funds with social media v3

Recommandé

Recommandé

Contenu connexe

Dernier

Dernier (20)

En vedette

En vedette (20)

5 ways to raise funds with social media v3